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NEWS
ukactive to 'reposition' public sector leisure in the UK
POSTED 08 Jul 2021 . BY Tom Walker
ukactive has drawn up a roadmap which looks to ensure the survival, recovery and development of the sector Credit: Shutterstock/Halfpoint
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector
The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure
In the paper, ukactive provides a roadmap for progress which looks to ensure the "survival, recovery and development" of the sector
The proposed roadmap has four phases and will culminate in a strategic plan being agreed
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector and to define the sector's role in delivering physical activity to the nation.

The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure – and is based on a consultation with public sector leisure industry leaders, which began in October 2020.

In the paper, ukactive provides a roadmap for progress, which looks to ensure the survival, recovery and development of the sector.

The proposed roadmap has four phases and will culminate in a long-term strategic plan, designed to support the delivery of services that meet their specific vision and purpose.

"While this past year has brought significant challenges, many of which we are still facing, it has provided everyone within the physical activity eco-system with a moment to reflect," said ukactive CEO, Huw Edwards.

"It's a rare opportunity to pause and look back on where the sector has come from and to learn from the failures and the challenges that are inhibiting progression and the ability to truly transform.

"This scrutiny has led us to identify significant changes which must be made in order to not only sustain public sector leisure provision, but also to evolve and set out our future role and purpose.

"With this in mind, it is essential that we do not revert back to pre-COVID tendencies, and instead use COVID-19 as a catalyst to embark on a decade of change, to create a more sustainable, resilient sector.

"This is a once-in-a-lifetime opportunity for the whole of the physical activity eco-system to play a positive role in evolving and re-positioning services, putting aside differences in opinion and coalescing around this common purpose.

"Taking action now and demonstrating this unified leadership amongst the key stakeholders involved in public sector leisure will provide the pro-active, strong and ambitious response needed to drive an agenda for transformation."

ukactive's proposed roadmap has a four-phased approach.

Phase one, titled 'consult and engage', has been completed and included – among other activities – the October 2020 consultation and the joint position statement released by ukactive and the Local Government Association on 7 July.

Phase Two – titled 'state of the nation workshops and report' – will run from August to October 2021 and includes workshops to definite themes and the future direction for public sector leisure, as well as the publication of a State of the Nation Report.

This will be followed by Phase Three, titled 'establish public leisure stakeholder group', which will run from October 2021 to March 2022 and during which ukactive will identify deliverables, capabilities and tasks, as well as a physical course of action.

The final, Fourth Phase – set to come into force in March 2022 – will see the strategic plan being published and a collective agreement reached on the direction and priorities for evolving public sector leisure.

ukactive, working in partnership with stakeholders, has already begun to address micro-level themes and challenges – which were identified during the consultation – that it intends to tackle with immediate effect.

These include data and insight, standards and improvement, procurement and tackling health inequalities.
RELATED STORIES
  LGA and ukactive call for fundamental reform of UK public leisure services


There is a "clear case" to evolve the purpose and role played by the UK's public leisure facilities.
  FEATURE: Policy: Life in our years


A new report from ukactive sets out ways in which the health and fitness sector can engage the over 55s in exercise
  Operators should focus on 'ability rather than age' to get older people active


Health clubs, gyms and leisure centres should focus on ability, rather than age, when designing, marketing and delivering activities to those aged 55 and over. The insight comes from the Life In Our Years, a new report, carried out by the ukactive Research Institute in partnership with Egym, which is based on a consultation on the fitness and leisure sector for the over-55s.
  European health club revenues fell by a third in 2020


The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
ukactive to 'reposition' public sector leisure in the UK
POSTED 08 Jul 2021 . BY Tom Walker
ukactive has drawn up a roadmap which looks to ensure the survival, recovery and development of the sector Credit: Shutterstock/Halfpoint
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector
The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure
In the paper, ukactive provides a roadmap for progress which looks to ensure the "survival, recovery and development" of the sector
The proposed roadmap has four phases and will culminate in a strategic plan being agreed
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector and to define the sector's role in delivering physical activity to the nation.

The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure – and is based on a consultation with public sector leisure industry leaders, which began in October 2020.

In the paper, ukactive provides a roadmap for progress, which looks to ensure the survival, recovery and development of the sector.

The proposed roadmap has four phases and will culminate in a long-term strategic plan, designed to support the delivery of services that meet their specific vision and purpose.

"While this past year has brought significant challenges, many of which we are still facing, it has provided everyone within the physical activity eco-system with a moment to reflect," said ukactive CEO, Huw Edwards.

"It's a rare opportunity to pause and look back on where the sector has come from and to learn from the failures and the challenges that are inhibiting progression and the ability to truly transform.

"This scrutiny has led us to identify significant changes which must be made in order to not only sustain public sector leisure provision, but also to evolve and set out our future role and purpose.

"With this in mind, it is essential that we do not revert back to pre-COVID tendencies, and instead use COVID-19 as a catalyst to embark on a decade of change, to create a more sustainable, resilient sector.

"This is a once-in-a-lifetime opportunity for the whole of the physical activity eco-system to play a positive role in evolving and re-positioning services, putting aside differences in opinion and coalescing around this common purpose.

"Taking action now and demonstrating this unified leadership amongst the key stakeholders involved in public sector leisure will provide the pro-active, strong and ambitious response needed to drive an agenda for transformation."

ukactive's proposed roadmap has a four-phased approach.

Phase one, titled 'consult and engage', has been completed and included – among other activities – the October 2020 consultation and the joint position statement released by ukactive and the Local Government Association on 7 July.

Phase Two – titled 'state of the nation workshops and report' – will run from August to October 2021 and includes workshops to definite themes and the future direction for public sector leisure, as well as the publication of a State of the Nation Report.

This will be followed by Phase Three, titled 'establish public leisure stakeholder group', which will run from October 2021 to March 2022 and during which ukactive will identify deliverables, capabilities and tasks, as well as a physical course of action.

The final, Fourth Phase – set to come into force in March 2022 – will see the strategic plan being published and a collective agreement reached on the direction and priorities for evolving public sector leisure.

ukactive, working in partnership with stakeholders, has already begun to address micro-level themes and challenges – which were identified during the consultation – that it intends to tackle with immediate effect.

These include data and insight, standards and improvement, procurement and tackling health inequalities.
RELATED STORIES
LGA and ukactive call for fundamental reform of UK public leisure services


There is a "clear case" to evolve the purpose and role played by the UK's public leisure facilities.
FEATURE: Policy: Life in our years


A new report from ukactive sets out ways in which the health and fitness sector can engage the over 55s in exercise
Operators should focus on 'ability rather than age' to get older people active


Health clubs, gyms and leisure centres should focus on ability, rather than age, when designing, marketing and delivering activities to those aged 55 and over. The insight comes from the Life In Our Years, a new report, carried out by the ukactive Research Institute in partnership with Egym, which is based on a consultation on the fitness and leisure sector for the over-55s.
European health club revenues fell by a third in 2020


The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wellhub

Wellhub (formerly Gympass) is the world’s leading corporate wellness platform, trusted by 70,000+ [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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