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NEWS
£40m Discover England Fund will create thousands of jobs, says Tourism Alliance
POSTED 01 Dec 2015 . BY Jak Phillips
Bernard Donoghue (right) says the fund is recognition of tourism's vital role in the UK economy
The Tourism Alliance has praised the announcement in last week’s Autumn Statement of a new £40m Discover England Fund – a lifeline the industry body says will help create thousands of jobs.

Chancellor George Osborne revealed the fund last week as he set out his Autumn Statement and Spending Review. Osborne said deep cuts to culture budgets would be a “false economy” due to the revenue its industries help to generate. He added that the Arts Council’s budget will be protected, and free museum entry will be maintained.

The £40m Discover England Fund is designed to support the government’s new Five Point Plan for Tourism, which it hopes will aid regional economic growth and create thousands of new jobs over the next three years.

The new fund is a boost for the UK’s tourism industry and recognition from the government that the sector has been at the forefront of the UK’s economic recovery. The Tourism Alliance estimates that the funds will boost tourism revenue by more than £600m over a three-year period, creating almost 4,000 new jobs across the country.

“We are delighted that the government recognises the economic benefits of tourism with an extremely pro-tourism Autumn Statement,” said Bernard Donoghue, Tourism Alliance chair.

“This fund, combined with the commitment of £60m to the GREAT Campaign in overseas markets and the £1.6bn investment in cultural projects, museums and galleries gives this sector the tools it needs to boost the UK’s status as one of the world’s premier destinations for both leisure and business visitors.”

Despite the funding boost, it wasn’t all plain sailing for the tourism sector last week. Osborne also confirmed plans to give new powers to local authorities for setting business rates and spending their proceeds. The move has previously been described by Tourism Society director Kurt Janson as likely to lead to an “even more fragmented and patchy tourism landscape,” with tourism hotspots in rural areas and seaside destinations with even bigger investment problems than they currently face.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
£40m Discover England Fund will create thousands of jobs, says Tourism Alliance
POSTED 01 Dec 2015 . BY Jak Phillips
Bernard Donoghue (right) says the fund is recognition of tourism's vital role in the UK economy
The Tourism Alliance has praised the announcement in last week’s Autumn Statement of a new £40m Discover England Fund – a lifeline the industry body says will help create thousands of jobs.

Chancellor George Osborne revealed the fund last week as he set out his Autumn Statement and Spending Review. Osborne said deep cuts to culture budgets would be a “false economy” due to the revenue its industries help to generate. He added that the Arts Council’s budget will be protected, and free museum entry will be maintained.

The £40m Discover England Fund is designed to support the government’s new Five Point Plan for Tourism, which it hopes will aid regional economic growth and create thousands of new jobs over the next three years.

The new fund is a boost for the UK’s tourism industry and recognition from the government that the sector has been at the forefront of the UK’s economic recovery. The Tourism Alliance estimates that the funds will boost tourism revenue by more than £600m over a three-year period, creating almost 4,000 new jobs across the country.

“We are delighted that the government recognises the economic benefits of tourism with an extremely pro-tourism Autumn Statement,” said Bernard Donoghue, Tourism Alliance chair.

“This fund, combined with the commitment of £60m to the GREAT Campaign in overseas markets and the £1.6bn investment in cultural projects, museums and galleries gives this sector the tools it needs to boost the UK’s status as one of the world’s premier destinations for both leisure and business visitors.”

Despite the funding boost, it wasn’t all plain sailing for the tourism sector last week. Osborne also confirmed plans to give new powers to local authorities for setting business rates and spending their proceeds. The move has previously been described by Tourism Society director Kurt Janson as likely to lead to an “even more fragmented and patchy tourism landscape,” with tourism hotspots in rural areas and seaside destinations with even bigger investment problems than they currently face.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
AKT Group

AKT Group is the Franco–Italian parent company of SKYY, C.O.D.E. and AKTMe, operating as an integrat [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS