PRODUCT NEWS
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| AMRA launches in Harrods |
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| 05 Mar 2019 . BY Lauren Heath-Jones |
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| AMRA combines precious ingredients such as diamonds with results-drive actives |
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AMRA Skincare, a luxury product house based in the UK, has launched a range of facial and body treatments into Harrods.
Designed to combat the effects of pollution, the treatments, consisting of two facials, two body rituals and men's treatment, combine precious ingredients, such as diamonds and pearls, with results-driven actives for an opulent, yet effective, experience.
Treatments on offer include the Diamonds & Pearls PPF + treatment and the Gold & Rare Anti-Glycation facials, and the Golden Opulence and Rare & Refined body treatments.
Targeting damage caused by both blue light and environmental pollutants Diamonds & Pearls combines AMRA's Activ Sculpture massage technique, which is billed as a natural alternative to botox, with the company's PPF+ Active matrix.
The Gold & Rare Anti-Glycation facial uses 24kt gold to reduce cellular inflammation, fight free radicals and increase lipid flow, leaving the skin with a contoured, youthful appearance. The brand's Rarity Facial Serum completes the treatment. Formulated with precious ingredients including pearl, gold, diamond, meteorite and rare stem cell orchid the Rarity serum stimulates the production of collagen and elastin, whilst boosting essential protein levels and strengthening the skin.
Golden Opulence, AMRA's signature body ritual, features a body cleanse, body mask and massage. 24kt gold is incorporated throughout, and the treatment ends with the application of AMRA's Precious Drops of Gold and Gold Hair Essence.
Designed to tone the skin, Rare & Refined combines precious ingredients with targeted movements to cleanse and hydrate, as well as reduce the appearance of ageing.
The Men Meteorite Discovery Ritual is designed for the 'modern man'. It feature platinum, volcanic rock and meteorite combined with celluactiv8, an active ingredient exclusive to AMRA that has been scientifically proven to repair and regenerate the skin.
Susan Jessop, founder and CEO at AMRA, says: “We have used the best active ingredients available alongside precious ingredients to create an exquisite range of luxury skincare and grooming products.”
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