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PRODUCT NEWS
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| Auberge Resorts reveals new hospitality brand VieVage for property in Napa Valley, US |
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| 19 Jun 2014 . BY Helen Andrews |
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| Craig Reid, CEO of Auberge Resorts says this new brand will be adaptable to resorts, urban locations and residences / Auberge Resorts |
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Boutique hotel owner and operator Auberge Resorts will manage a new resort and destination spa in Napa Valley Carneros, US – on the site of the former Stanly Ranch – under a new lifestyle hospitality brand called VieVage.
The 110-key resort, VieVage Napa Valley, will be the first to be developed under the brand – with a concept Auberge said “will bring contemporary themes of design, community, locally sourced food, sustainability, fitness and wellness together in a fresh, active and social environment.”
The project will be developed by Stanly Ranch Resort Napa on 95 acres of the 712-acre Stanly Ranch and is expected to break ground in early 2015 with a 2016 opening date. An Auberge Resorts spokesperson told Spa Opportunities that details of the spa's facilities will not be released until late 2015 or 2016.
According to Auberge Resorts’ statement, the resort will be “bordered by vineyards, rolling hills and views of the Mayacamas Mountains.” Clustered cottage-style accommodations, a casual bar, restaurant, bakery winery and outdoor gathering spaces have been designed to provide a sense of community. Outdoor concerts, bocce, barbeques and fire pits are included in this communal space initiative – along with the opportunity to participate in the cultivation of food and wine at the on-site winery that will produce examples of the regions renowned Pinot Noir and Chardonnay.
“Travellers today are seeking an experience that is creatively designed yet simple; relaxing yet social; regional yet timeless,” said Craig Reid, CEO of Auberge Resorts. “With VieVage, we will build on the successes of Auberge Resorts’ other unique hotels, resorts, residences to offer a product that is fresh and appealing for a broad variety of guests and a hospitality model that works in a variety of settings. It will be adaptable to resort and urban locations and residences, and it will complement our current hotels in select markets.”
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