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PRODUCT NEWS
BC Softwear launches post-swim towelling poncho for wild swimming and outdoor wellness experiences
10 Aug 2021 . BY Megan Whitby
The ponchos are available in adult sizes in pebble and slate grey, with children's sizes available in slate grey / BC Softwear/ Thames Lido, Reading, Berkshire
The ponchos are available in adult sizes in pebble and slate grey, with children's sizes available in slate grey / BC Softwear/ Thames Lido, Reading, Berkshire
The pandemic has stimulated interest in wild swimming and consequently outdoor river, lake and beach activities are being offered by an increasing number of spa and hotel operations
– Barbara Cooke
BC Softwear has introduced its brand new SwimSoft Towelling Poncho for spas and hotels offering outdoor wellness and hydrotherapy activities.

The ponchos are made with SupremeSoft fabric for fast drying and energy-saving properties, alongside paired lightweight plushness on the outside and absorbent towelling for a cosy feel on the inside.

Made in a generous, roomie fit, the robes are designed to give full coverage – with a hood for added warmth – and feature underarm slits and side slits for easy changing on the beach or by the pool.

“As with all our products, our inspiration always stems from initial customer interest,” said Barbara Cooke, BC Softwear founder and CEO.

“The SwimSoft Towelling Poncho was inspired by an early morning wild swim in Cornwall before Spa Fest 2019 when a group of spa industry friends took an early morning dip and observed how nice it would’ve been to have a bespoke designed post-swim robe.

“The pandemic has also kickstarted an interest in wild swimming and outdoor river, lake and beach activities which an increasing number of spa and hotel operators have begun to offer to guests. This reaffirmed our thinking that this towelling poncho would be welcomed and have relevance to many hotel and spa resorts.”

The ponchos can be embroidered with any hotel or spa logo or plain text and are available in slate grey and pebble finishes.

BC Softwear has created sizes for both adults and children.





/ Credit: BC Softwear/ Thames Lido, Reading, Berkshire
Company profile

BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
Supplier details
BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
www.bcsoftwear.co.uk
More details
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PRODUCT NEWS
BC Softwear launches post-swim towelling poncho for wild swimming and outdoor wellness experiences
10 Aug 2021 . BY Megan Whitby
The ponchos are available in adult sizes in pebble and slate grey, with children's sizes available in slate grey / BC Softwear/ Thames Lido, Reading, Berkshire
The pandemic has stimulated interest in wild swimming and consequently outdoor river, lake and beach activities are being offered by an increasing number of spa and hotel operations
– Barbara Cooke
BC Softwear has introduced its brand new SwimSoft Towelling Poncho for spas and hotels offering outdoor wellness and hydrotherapy activities.

The ponchos are made with SupremeSoft fabric for fast drying and energy-saving properties, alongside paired lightweight plushness on the outside and absorbent towelling for a cosy feel on the inside.

Made in a generous, roomie fit, the robes are designed to give full coverage – with a hood for added warmth – and feature underarm slits and side slits for easy changing on the beach or by the pool.

“As with all our products, our inspiration always stems from initial customer interest,” said Barbara Cooke, BC Softwear founder and CEO.

“The SwimSoft Towelling Poncho was inspired by an early morning wild swim in Cornwall before Spa Fest 2019 when a group of spa industry friends took an early morning dip and observed how nice it would’ve been to have a bespoke designed post-swim robe.

“The pandemic has also kickstarted an interest in wild swimming and outdoor river, lake and beach activities which an increasing number of spa and hotel operators have begun to offer to guests. This reaffirmed our thinking that this towelling poncho would be welcomed and have relevance to many hotel and spa resorts.”

The ponchos can be embroidered with any hotel or spa logo or plain text and are available in slate grey and pebble finishes.

BC Softwear has created sizes for both adults and children.
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/ Credit: BC Softwear/ Thames Lido, Reading, Berkshire
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myndstream launches curated music portal for spa and wellness audio experiences
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Kelda Showers to launch bubble rain shower inspired by Swedish massage
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Phytomer celebrates 50 years of beauty by the sea
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Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
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Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
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Gharieni Group celebrates 30th-anniversary milestone
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Victoria Dello Ioio joins Sothys Group as new UK director of sales
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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