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Black Box VR scoops CES award for gym eSport innovation
08 Jan 2018 . BY Rob Gibson
The gym system uses a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software / Black Box VR
For two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports
– Ryan DeLuca, CEO, Black Box VR
Virtual reality fitness brand Black Box VR has been named a CES 2018 Innovation Awards Honouree for its resistance-based gym technology.
The Black Box VR studio has developed a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software.
Visitors to The International Consumer Electronics Show (CES), which opens tomorrow in Las Vegas, Nevada, will have the first chance to test out the upcoming gym system.
The system uses an intense, time-dilated, custom workout while immersing users in challenging, gamified and competitive virtual reality fitness experiences, powered by HTC Vive software.
“In Black Box you’ll utilise strength, agility, balance and speed in a larger than life virtual world where we are able to harness the nature that is brought out in video games – dedication, determination, and longevity – and turn it into real, physical workouts that challenge both mind and body," said Preston Lewis, CCO of Black Box VR.
The business was founded in 2016 by Lewis and Ryan DeLuca, who had already built Bodybuilding.com into a major supplement retailer, with nearly $500m (€369.55m, £370.55m) in annual sales.
DeLuca, CEO of Black Box VR, said: “For nearly two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports.
“We couldn’t be more excited to unveil our product in Las Vegas, and proud to have been honoured with a CES Innovation Award.”
CES is a global networking conference for consumer technologies and has been recognising achievements in product design and engineering since 1976.
The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA).
The system tests the user's strength, agility, balance and speed / Credit: Black Box VR
Supplier details
Black Box VR
Boise USA
At Black Box VR, we are creating the world’s first virtual reality gym experience. You’ll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again. www.blackbox-vr.com More details
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Black Box VR scoops CES award for gym eSport innovation
08 Jan 2018 . BY Rob Gibson
The gym system uses a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software / Black Box VR
For two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports
– Ryan DeLuca, CEO, Black Box VR
Virtual reality fitness brand Black Box VR has been named a CES 2018 Innovation Awards Honouree for its resistance-based gym technology.
The Black Box VR studio has developed a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software.
Visitors to The International Consumer Electronics Show (CES), which opens tomorrow in Las Vegas, Nevada, will have the first chance to test out the upcoming gym system.
The system uses an intense, time-dilated, custom workout while immersing users in challenging, gamified and competitive virtual reality fitness experiences, powered by HTC Vive software.
“In Black Box you’ll utilise strength, agility, balance and speed in a larger than life virtual world where we are able to harness the nature that is brought out in video games – dedication, determination, and longevity – and turn it into real, physical workouts that challenge both mind and body," said Preston Lewis, CCO of Black Box VR.
The business was founded in 2016 by Lewis and Ryan DeLuca, who had already built Bodybuilding.com into a major supplement retailer, with nearly $500m (€369.55m, £370.55m) in annual sales.
DeLuca, CEO of Black Box VR, said: “For nearly two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports.
“We couldn’t be more excited to unveil our product in Las Vegas, and proud to have been honoured with a CES Innovation Award.”
CES is a global networking conference for consumer technologies and has been recognising achievements in product design and engineering since 1976.
The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA).
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The system tests the user's strength, agility, balance and speed / Credit: Black Box VR
Heightened stress and poor sleep are believed to accelerate the ageing process twice as
quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and
back sleep therapy ritual.
British spa and skincare giant Elemis is making a grand entrance into London's retail scene,
handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch
Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter
Kater – onto the company’s music streaming service, The Stream.
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments".
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland
Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join
their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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