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PRODUCT NEWS
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| Grown Alchemist partners with Carlton Tower Jumeirah’s fitness club and spa, The Peak |
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| 02 Aug 2023 . BY Megan Whitby |
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| Grown Alchemist has announced it is on track to achieve B Corp status in 2024 / Grown Alchemist |
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The Peak Fitness Club & Spa at London’s Carlton Tower Jumeirah, has refreshed its spa menu with new treatments by L’Occitane Group-owned spa and wellbeing brand Grown Alchemist.
Co-founded in Melbourne, Australia, in 2008 by brothers Jeremy and Keston Muijs, Grown Alchemist focuses on anti-ageing and botanical skincare formulas. Its range includes nutricosmetic, body and haircare products.
The new partnership with The Peak has seen two new Grown Alchemist treatments added to the 15,000sq ft luxury wellness and fitness club’s spa menu.
Both the new facial and massage rituals are designed to address the impacts of urban living and busy, modern lifestyles.
“Partnering with The Peak, where its primary focus is the health and wellness of its members, aligns perfectly with Grown Alchemist,” said Harrison Gregory, Grown Alchemist general manager, UK and EMEA.
New rituals Regenerator Facial (60 minutes // £190, US$245, €221) A treatment targeting loss of plumpness, uneven tone and texture, fine lines and wrinkles. During the experience, therapists use Grown Alchemists’ Triple Weight Hyaluronic Acid and Peptides 3 + 8 to encourage collagen production and improve firmness. These actives are combined with specific application techniques and tools, including lymphatic drainage, LED and cryotherapy.
Body Release Massage (60 minutes // £145, US$185, €169 or 90 minutes // £205, US$262, €239) This full-body massage is Grown Alchemist’s solution to help spa guests release and rebalance. The journey involves stimulating neurolymphatic reflex pressure points to invigorate the lymphatic system while myofascial trigger points are used to release key muscle groups. Therapists also apply firm pressure to create space within the body and help improve posture and flexibility, as well as support gut health through abdominal and footwork. Detoxification is encouraged throughout this treatment, so guests leave feeling lighter and more balanced.
The Peak Fitness Club & Spa Set across three floors and offering 360-degree views of London’s skyline, The Peak has been completely reimagined as part of The Carlton Tower Jumeirah’s historic transformation.
The second-floor spa area is anchored by a naturally lit indoor pool. Plentiful poolside cabanas offer space for relaxation while a jacuzzi, two steamrooms and saunas complete the offering.
The Peak has an extensive spa and wellness menu. In addition to Grown Alchemist, spa partners include Aromatherapy Associates, Seed to Skin Tuscany, Omorovicza and 111Skin.

/ Credit: Grown Alchemist
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Grown Alchemist
Through the understanding of cellular renewal and nutrient metabolisation, Grown Alchemist formulates products which represent a new evolution in skincare.
Grown Alchemist believes optimal skin health is not only achieved with topical skincare, but also by treating the skin from the inside out, with targeted beauty supplements.
Developed by a multi–disciplinary team of skin scientists and nutritionists (partnering with a leading developer of professional– endorsed nutritional supplements), the brand has developed a unique, natural and holistic beauty system, combining both topical and ingestible skincare under a unified solution.
https://grownalchemist.com/uk
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