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PROMOTION
How QQ Nails & Spa recovered lost guests with ease
12 Oct 2022
 / Shutterstock/Jacob Lund
/ Shutterstock/Jacob Lund
We never expected to be able to recover so many lost guests in just over three months
– Joey Fei
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should.

Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones.

QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences.

Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill.

“We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”.

With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration

Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
Company profile

Zenoti

Zenoti software addresses every aspect of running a spa business: driving revenue growth, empowering staff, delivering an exceptional client experience, and realising efficiencies from booking appointments to managing inventory.

Read Zenoti's full profile here
Supplier details
Zenoti
Sale Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
PRODUCT NEWS
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Salt Chamber has announced a collaboration with Exhale at its new flagship location at Virgin Hotels New York City on a multisensory salt room.
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Pedicure equipment manufacturer Continuum Pedicure Footspas has launched a new pedicure bowl finished with an iridescent tint.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Lemi launches ThermoSoft-V treatment bed
Lemi has combined vibroacoustic therapy and heat therapy to create its new ThermoSoft-V treatment bed and help lull spa guests into a deeply relaxed physical and mental state.
Hair wellness brand Monpure secures Chewton Glen as first UK spa account
English country house hotel and spa Chewton Glen has announced a partnership with healthy hair and wellness brand, Monpure.
Myndstream unveils new 12-hour playlists for spas
Myndstream has introduced four new extra-long playlists of wellness music to offer spas an easy solution to improve their customer journey with sound therapy all day long.
Leo Tonkin, Salt Chamber CEO, unveils Distinctly Well podcast
Wellness industry figure and CEO of Salt Chamber, Leo Tonkin, has launched a podcast to explore and deepen the industry’s understanding of the latest trends and innovations in longevity and wellness.
Voya unveils new essential oils and Lazy Days seaweed bathing accessory
Voya has expanded its aromatherapy portfolio with three new essential oils; Lift, Rest and Zest.
Gaia Skincare appoints head of sales and announces internal promotion
Spa and skincare brand, Gaia Skincare, has named Jessica Scullion head of sales and promoted training and development manager Amy Harper to head of development and distribution.
Comfort Zone announces two-month residency at Aqua Sana Sherwood Forest
After a successful four-week pop-up in 2022, Comfort Zone skincare has announced its second collaboration with Center Parcs’ in-house spa brand, Aqua Sana.
Gharieni launches space-saving MLR Transform to accommodate array of spa rituals
Gharieni Group has expanded its luxury spa equipment line with the MLR Transform treatment bed.
2024 Medical Wellness Congress theme announced; Vitality – the key to longevity
Vladi Kovanic – founder of Forum HOTel&SPA in Paris – has joined forces with Health and Beauty France (a subsidiary of the Bolognafiere Cosmoprof group) to host the third annual Medical Wellness Congress (MWC) from 8-9 April, 2024.
+ More products  
LATEST JOBS
Head of Active Health and Wellbeing
Your Trust Rochdale
Salary: £44,625 - £49,969pa + pension + benefits
Job location: Rochdale, Greater Manchester , United Kingdom
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COMPANY PROFILES
Essence

Essence was started in 2018 after founders Michael and Tami Deleeuw returned from several unpleasant [more...]
Yon-Ka

Yon-Ka offers a comprehensive range of expert face and body treatments to meet all your clients’ ne [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
PROMOTION
How QQ Nails & Spa recovered lost guests with ease
12 Oct 2022
/ Shutterstock/Jacob Lund
We never expected to be able to recover so many lost guests in just over three months
– Joey Fei
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should.

Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones.

QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences.

Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill.

“We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”.

With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Salt Chamber has announced a collaboration with Exhale at its new flagship location at Virgin Hotels New York City on a multisensory salt room.
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Pedicure equipment manufacturer Continuum Pedicure Footspas has launched a new pedicure bowl finished with an iridescent tint.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Lemi launches ThermoSoft-V treatment bed
Lemi has combined vibroacoustic therapy and heat therapy to create its new ThermoSoft-V treatment bed and help lull spa guests into a deeply relaxed physical and mental state.
Hair wellness brand Monpure secures Chewton Glen as first UK spa account
English country house hotel and spa Chewton Glen has announced a partnership with healthy hair and wellness brand, Monpure.
Myndstream unveils new 12-hour playlists for spas
Myndstream has introduced four new extra-long playlists of wellness music to offer spas an easy solution to improve their customer journey with sound therapy all day long.
Leo Tonkin, Salt Chamber CEO, unveils Distinctly Well podcast
Wellness industry figure and CEO of Salt Chamber, Leo Tonkin, has launched a podcast to explore and deepen the industry’s understanding of the latest trends and innovations in longevity and wellness.
Voya unveils new essential oils and Lazy Days seaweed bathing accessory
Voya has expanded its aromatherapy portfolio with three new essential oils; Lift, Rest and Zest.
Gaia Skincare appoints head of sales and announces internal promotion
Spa and skincare brand, Gaia Skincare, has named Jessica Scullion head of sales and promoted training and development manager Amy Harper to head of development and distribution.
Comfort Zone announces two-month residency at Aqua Sana Sherwood Forest
After a successful four-week pop-up in 2022, Comfort Zone skincare has announced its second collaboration with Center Parcs’ in-house spa brand, Aqua Sana.
Gharieni launches space-saving MLR Transform to accommodate array of spa rituals
Gharieni Group has expanded its luxury spa equipment line with the MLR Transform treatment bed.
Medik8 announces B Corp certification
British skincare and spa brand Medik8 has achieved B Corporation (B Corp) status, making it one of only 66 beauty manufacturers in the 8,000-strong B Corp community worldwide.
+ More products   
 
COMPANY PROFILES
Essence

Essence was started in 2018 after founders Michael and Tami Deleeuw returned from several unpleasant [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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