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PROMOTION
How QQ Nails & Spa recovered lost guests with ease
12 Oct 2022
 / Shutterstock/Jacob Lund
/ Shutterstock/Jacob Lund
We never expected to be able to recover so many lost guests in just over three months
– Joey Fei
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should.

Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones.

QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences.

Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill.

“We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”.

With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration

Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
Company profile

Zenoti

Zenoti addresses every facet of running a spa, from crafting an exceptional client experience and empowering staff to increasing revenue via automation and AI.

Read Zenoti's full profile here
Supplier details
Zenoti
Sale Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
PRODUCT NEWS
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts teams up with Celluma to co-create Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
Biologique Recherche reveals triple-action Lift Buste 3D serum and protocol to enhance bust, décolleté and buttocks
French skincare brand Biologique Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas.
Fashionizer Spa reveals new partnership with Maybourne Riviera spa
The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap- Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists.
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.
BC SoftWear announces new EU distribution centre
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe.
Eminence Organic Skin Care launches Charcoal & Black Seed Collection to purify and balance
Eminence Organic Skin Care has unveiled its latest skincare range, harnessing the power of charcoal and black seed extract to rejuvenate and purify the skin.
Corinthia Budapest and Omorovicza collaborate to honour Hungarian spa culture
Professional spa and skincare brand Omorovicza has announced a new partnership with the luxury Royal Spa at five-star Hungarian hotel Corinthia Budapest.
JK Wellness' full-body LED light therapy bed Revive Pro IR Laydown makes global debut
JK Wellness, the beauty, spa and wellness division of JK Group UK and Ireland, has launched a full-body LED light therapy unit combining red light and near-infrared light technology.
First standalone Elemis store to open in London’s Covent Garden
British spa and skincare giant Elemis is making an entrance into London's retail scene, picking Covent Garden's Seven Dials for its inaugural standalone store.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Unlocking the power of energy: W3Spa EMEA 2024 gears up to ignite new industry connections in Sardinia
The countdown is on for the third edition of W3Spa EMEA, an industry buyer event hosted by international buyer event company We Work Well (WWW).
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COMPANY PROFILES
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Music is often underutilised as a therapeutic tool in the spa setting.

Myndstream are on [more...]
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Phytomer remains an independent family business led by the founder’s son, Antoine Gédouin. We coun [more...]
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22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PROMOTION
How QQ Nails & Spa recovered lost guests with ease
12 Oct 2022
/ Shutterstock/Jacob Lund
We never expected to be able to recover so many lost guests in just over three months
– Joey Fei
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should.

Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones.

QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences.

Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill.

“We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”.

With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts teams up with Celluma to co-create Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
Biologique Recherche reveals triple-action Lift Buste 3D serum and protocol to enhance bust, décolleté and buttocks
French skincare brand Biologique Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas.
Fashionizer Spa reveals new partnership with Maybourne Riviera spa
The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap- Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists.
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.
BC SoftWear announces new EU distribution centre
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe.
Eminence Organic Skin Care launches Charcoal & Black Seed Collection to purify and balance
Eminence Organic Skin Care has unveiled its latest skincare range, harnessing the power of charcoal and black seed extract to rejuvenate and purify the skin.
Corinthia Budapest and Omorovicza collaborate to honour Hungarian spa culture
Professional spa and skincare brand Omorovicza has announced a new partnership with the luxury Royal Spa at five-star Hungarian hotel Corinthia Budapest.
JK Wellness' full-body LED light therapy bed Revive Pro IR Laydown makes global debut
JK Wellness, the beauty, spa and wellness division of JK Group UK and Ireland, has launched a full-body LED light therapy unit combining red light and near-infrared light technology.
First standalone Elemis store to open in London’s Covent Garden
British spa and skincare giant Elemis is making an entrance into London's retail scene, picking Covent Garden's Seven Dials for its inaugural standalone store.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Unlocking the power of energy: W3Spa EMEA 2024 gears up to ignite new industry connections in Sardinia
The countdown is on for the third edition of W3Spa EMEA, an industry buyer event hosted by international buyer event company We Work Well (WWW).
+ More products   
 
COMPANY PROFILES
myndstream

Music is often underutilised as a therapeutic tool in the spa setting.

Myndstream are on [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS