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PRODUCT NEWS
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| Sammy Gharieni announces formation of Gharieni’s new Strategic Advisory Board |
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| 19 Apr 2023 . BY Megan Whitby |
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| Sammy Gharieni says the new appointments will help the company drive its business forward / Gharieni Group |
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Alina Hernandez, Michael Schummert and Enrico Della Casa have been appointed by Gharieni Group CEO and founder Sammy Gharieni to join him as members of the spa and wellness equipment manufacturer’s new Strategic Advisory Board. Commenting on the formation of the new board, Gharieni said: "We’re thrilled to have Alina, Michael and Enrico join our Strategic Advisory Board. They bring an exceptional track record in their respective fields, and we’re confident that they’ll provide valuable insights and guidance to help us drive our business forward."
Hernandez is an award-winning wellness concept creator who has been collaborating with Gharieni for the past three years. Her appointment to the board sees her position as a de facto advisor to the company become officialised.
Gharieni says Hernandez’s contribution has been invaluable in positioning the group as an emerging player in hybrid wellness programming, with its technologies and continuing its USP as an innovator.
As a highly respected leader in the beauty and wellness industry, Schummert brings a wealth of experience and expertise to the table. Serving as CEO of Babor for more than a decade, he led the company to success with his strategic vision and operational expertise.
Gharieni feels his extensive knowledge of the industry – combined with his leadership and management skills – make him an invaluable asset to its new Strategic Advisory Board.
Della Casa is an entrepreneurially skilled professional with an array of international experience in exclusive brand positioning and development, including Ferrari and Riva Yachts.
Gharieni says Della Casa’s experience with leading global brands, deep knowledge of the industry and vast network of contacts makes him a perfect fit to help the company enhance its communications and marketing efforts, as well as the evolution of the brand.

From L to R: Alina Hernandez, Michael Schummert and Enrico Della Casa / Credit: Gharieni Group
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Company profile
Gharieni Group

For 35 years, the Gharieni Group has
redefined wellness, spa and medical
equipment, setting global benchmarks
through German engineering, innovation,
and an unwavering focus on the guest
experience
Read Gharieni Group's full profile here
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The Gharieni Group
Moers Germany
30 years of innovation, and German engineering, are the cornerstones of the Gharieni Group’s premium global brand – known for its Mind/Body Verified Wellness Technologies – and the highest quality Medical, Spa, and Wellness equipment.
Today, Gharieni is positioned as one of the most innovative players in the Wellness industry – creating unparalleled guest experiences for the most discerning Wellness seeker, globally. Present in more than 120 countries worldwide, their clients include some of the most prestigious names in the luxury hospitality, medical wellness, resorts, residential and other well-being environments.
Since 2019 Gharieni Group have been named the Official Spa & Wellness Technologies and Equipment Brand for Forbes Travel Guide, the global authority on luxury travel.
Gharieni’s sustained, dynamic, and exponential growth continues to fuel their expansion internationally, and the company looks forward to the development of their business into the Experience and Transformation economies.
www.gharieni.com
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