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PRODUCT NEWS
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| Sothys reveals eye contour treatment designed to combat puffiness, ageing and dark circles |
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| 27 Jul 2020 . BY Megan Whitby |
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| The range includes an Anti-puffiness Cryo Roll-on – a product designed with a triple rollerball tip to refresh the eye contour / Sothys |
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Photo: Sothys
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Thanks to our innovative strategy, we’re able to offer a global answer to consumer needs through a professional and retail approach
– Christian Mas |
Sothys has developed a multifunction eyecare range and treatment designed to target the eye contour’s problem areas.
Named Prescription Jeunesse, the collection is suitable for a range of ages because it can be used both as a preventative tool and solution for signs of ageing.
It’s been designed to correct dark circles, puffiness, dehydration and fine lines, as well as easing the effects of jetlag, blue light from screens and lack of sleep.
The range includes a Radiance Cream, Dark Circle Eraser, Express Eye Patches and an Anti-puffiness Cryo Roll-on – a product designed with a triple rollerball tip to refresh the eye contour using a cryo-effect.
Flaxseed extract is the main ingredient of the collection – derived by Sothys’ Advanced Research organisation using green chemistry – which helps protect the skin’s structure and acts as a barrier to pollution.
Christian Mas, Sothys CEO, told Spa Business: “Treating the eye contour area is one of consumers’ key desires nowadays – something which is a growing trend with younger clients who want fast, multi-targeting results in a quick and easy ritual with natural-origin active ingredients.
“Thanks to our innovative strategy, we’re able to offer a global answer to consumer needs through a professional and retail approach, with a unique marketing concept inspired by our Sothys Gardens using our own in-house advanced research approach using green chemistry.”
The ingredient complex also features hyaluronic acid to hydrate the skin, as well as vitamin B5, brown algae extract to target dark circles, caffeine to ease puffiness and meadow plant to provide a brightening effect.
To put the range into practice, Sothys has developed a 45-minute treatment targeting the eye contour – the Cryo Professional Eye Treatment – designed to erase signs of fatigue and ageing.
The six-step treatment begins with the application of the Rebalancing Lotion, followed by a gentle exfoliation with an acid gel, therapists will then use the Eye Lift Serum using anti-wrinkle pinching movements.
The procedure will then feature the application of the new Plumping Modelling Cream and the Cryo Effect Gel Mask, complemented with a modelling technique using Sothys exclusive porcelain massage tool to tone and refresh the eye contour.
The treatment is completed with the Rebalancing Lotion and Light Cream for an additional layer of defence against wrinkles, dark circles and puffiness.
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Sothys
Brive France
Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the company internationally.
For more than 70 years, the brand has remained passionate about sharing global beauty concepts with both women and men by combining wellbeing and efficiency.
As the world’s leading skincare solution specialists, Sothys aims to provide solutions to every skin problem, using methods that are effective, yet pleasurable for the customer, and in harmony with nature.
Sothys employs a dedicated team of professionals who have made many cosmetic breakthroughs. As a result, the company has become the market leader and industry innovator in producing synergistic beauty treatments, techniques and worldclass high performance homecare products.
www.sothys.com
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