PRODUCT NEWS
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| Tata Harper launches new sensitive skincare collection and gentle facial treatment |
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| 17 May 2021 . BY Megan Whitby |
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| The hypoallergenic line features a three-piece routine including a cleanser, mask and moisturiser |
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We wanted to figure out how to give people with reactive skin powerful skincare that’s also 100 per cent natural
– Tata Harper |
Premium natural product house Tata Harper Skincare has launched the Superkind range for both sensitive and sensitised skin.
Tata Harper created the collection to revitalise reactive skin and fortify the skin barrier – the outermost layer of our skin which defends against environmental aggressors and is crucial to maintaining hydration.
The hypoallergenic line features a three-piece routine including a cleanser, mask and moisturiser.
All are formulated to relieve tightness, dryness, dehydration and dullness.
Each Superkind product has also been blended to exclude a catalogue of over 85 common irritants that can trigger reactive skin and compromise a weak skin barrier, such as sulfates, exfoliants, essential oils and fragrances.
Co-founder and co-CEO Tata Harper said she was inspired to launch the range after understanding that people with reactive skin are afraid to try anything they consider to be too powerful after experiencing vicious cycles of flare-ups.
“Often they end up with this very simple routine that tends to be quite synthetic – and not very inspiring – with lots of products found at pharmacies that aren’t very efficacious when it comes to anti-ageing,” she said.
“So solving this problem really became the next challenge, for me and my team. We wanted to figure out how to give people with reactive skin powerful skincare that’s also 100 per cent natural and meets all our green beauty standards,
“Ultimately, we wanted to be super comprehensive to minimise the chances of people being in touch with any potential stressors.”
The new range will be available at select Tata Harper partner spas around the globe and is set to be showcased with a refreshing new facial treatment at locations including the Lanesborough Spa in London, Dormy House in South-West England and Glenn Eagles in Scotland.
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