PRODUCT NEWS
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| Myndstream unveils plans for curated music portal for spa and wellness audio experiences |
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| 11 May 2022 . BY Megan Whitby |
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| myndstream musicians create new content for the spa market with frequencies, tonalities and tempos that research shows can have a direct effect on relaxation and mood enhancement
/ Shutterstock/NDAB Creativity |
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We want to provide our music services to any and all spas across the US, eventually expanding across the globe
– Freddie Moross |
Wellness music company Myndstream has unveiled its plans to create a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Called myndstreamspa.com, the platform has been developed as an affordable streaming portal for the spa and wellness industry which provides a rich library of purpose-built spa music.
Guided by results of the latest academic studies, myndstream engages its roster of musicians to create new works for the spa market with frequencies, tonalities and tempos that research shows can have a direct effect on relaxation and mood enhancement.
The music library offers a range of genres and moods to match up with a variety of spa environments.
“We aim to provide our music services and music portal to any and all spas across the US, eventually expanding across the globe,” explains Freddie Moross, head of marketing at Myndstream.
The team has collaborated with global spa products wholesaler Universal Companies to realise myndstreamspa.com, which is now available through Universal Companies’ sales channels.
Moross adds: “Our new portal eliminates the risk many spas and therapists unwittingly take by using their personal playlists commercially – which can result in fines for copyright violation.”
Furthermore, wellness music will be offered at a discounted monthly price to spas at myndstreamspa.com, particularly for early adopters willing to provide feedback and help the team enhance the platform.
More about Myndstream
Myndstream is backed by Cutting Edge Group, whose experience of creating impactful music moments across Hollywood film and TV productions, such as Stranger Things and John Wick, is translated to develop immersive in-person experiences.
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