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PRODUCT NEWS
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| Xponential snaps up 11th brand – move into metabolic health with the acquisition of Lindora and does deal with Kinrgy dance brand |
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| 04 Dec 2023 . BY Kath Hudson |
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| Dr Amy lee, Lindora's chief Medical Officer, administering a Speciality Wellness Shot / Lindora/Business Wire |
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Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners.
The move marks the company's first foray into the weight management market and responds to the increasing consumer demand for holistic health solutions.
Xponential said the metabolic health market is expected to surpass US$400bn by 2030, while the Global Wellness Institute has the Healthy Eating, Nutrition and Weight Loss market pegged at US$1,079 billion in 2022, up from US$911 billion in 2019 in its most recent data and analysis for the sector, the Global Wellness Economy Monitor 2023.
CEO, Anthony Geisler, who is interviewed in the upcoming issue of HCM, says the company is always at the forefront of identifying and incorporating the latest innovations in health and wellness. “We've long admired Lindora’s integrated approach to metabolic health, effectively combining behavioural approaches with the most recent medical breakthroughs, from weight loss medications to hormone replacement therapy and IV hydration,” he said.
The deal is expected to close in early 2024, when all Lindora clinics will become Xponential franchise locations and the brand will be franchised nationally and globally.
Lindora’s CEO, Colleen Lewis, is looking forward to the next phase of growth: “This partnership will allow Lindora to become one of the first national brands in medical metabolic management and we're energised to share what has been effective in delivering outstanding outcomes for our valued clients with people on a global scale.”
Lindora was established in 1971 by Dr Marshall Stamper, who helped customers lose weight using a Ketogenic diet. Lindora has grown to be one of the leading clinic weight loss management outfits in the US.
In 2019, the company moved into the wellness market with the launch of six proprietary Speciality Wellness Shots, delivering essential vitamins and amino acids. The line was designed by Lindora's CMO, Dr Amy Lee.
The company also launched a membership, offering weight loss programmes from around US$3/day, making it a strong fit for Xpoential's increasingly sticky business model.
Lindora's programmes include giving advice on weight loss and diet as well as exercise and stress management to treat people holistically. It previously had 34 locations and currently trades at 31.
Xponential’s existing 10 brands, which include Barre, CycleBar and Club Pilates, are all boutique fitness concepts, so this move represents a different, but logical and synergistic, direction for the company.
HCM editor, Liz Terry, said: "This is a smart move from the team at Xponential Fitness and given the fit between the businesses, we expect to see co-location of its existing health club and studio brands with Lindora, as well as the possible development of a club-in-club model, in addition to new standalone sites, as the brand is rolled out.
"Based on the interview with Anthony Geisler in the next issue of HCM, we also expect to see Xponential disposing of one or more of its brands soon – perhaps run or row – as it continues to focus and refocus on growth areas and increasingly pivot towards wellness and health."
Ketogenic diets are proven to enable people to lose body fat and keep it off, with medics such as Dr David Unwin leading work in this field. Read HCMs recent investigation into this subject in our report here.
The company also revealed a new partnership with Kinrgy, a dance and fitness platform founded by entrepreneur Julianne Hough.
The two will collaborate to launch brick-and-mortar Kinrgy studios in the US, with up to three Xponential AKT locations being rebranded as Kinrgy to kick things off.
Hough's team will design and deliver the studio experience and all class formats.
To receive a free digital edition of HCM continuing our exclusive interview with Anthony Geister, sign up here.
Boxing concept, Rumble was acquired in 2021 / Credit: Xponential Fitness
Anthony Geisler talks in depth in the next HCM / Credit: Xponential Fitness
Club Pilates was the original Xpotential brand and is still the biggest by number of locations / Credit: Xponential Fitness
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