Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
The pro skaters got the opportunity to explore the waterpark's terrain with the water drained from the park
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.
Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.
The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.
"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."
So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.
So far the footage has been seen on Red Bull’s YouTube page more than 140,000 times
The video, released 11 April, sees the three skateboarders riding down six storeys and 156m of twists and turns
RELATED STORIES
Aquaventure waterpark to offer world first features POSTED 14 Aug 2013. BY Chris Dodd Kerzner International – the owners of Dubai-based hotel and resort Atlantis,
The Palm - is set to unveil a number of world firsts following new
developments
at its Aquaventure waterpark.
Aquaventure is already the biggest waterpark in the region and Kerzner will
be
unveiling the 40-metre high Tower of Poseidon and the longest river ride in
the
Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions
open
in August.
The Global Wellness Institute (GWI) has released promising new research on the wellness real
estate market at its third-annual Wellness Real Estate & Communities Symposium in
Manhattan.
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of
executive director – integrated wellbeing at independent, hospitality group Banyan Group.
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a
new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its
presence in London with a new hotel in Hoxton fusing art, design and hospitality.
With an increasing number of luxury hotels and resorts offering day and resort passes to
drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is
thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
The pro skaters got the opportunity to explore the waterpark's terrain with the water drained from the park
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.
Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.
The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.
"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."
So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.
So far the footage has been seen on Red Bull’s YouTube page more than 140,000 times
The video, released 11 April, sees the three skateboarders riding down six storeys and 156m of twists and turns
RELATED STORIES
Aquaventure waterpark to offer world first features POSTED 14 Aug 2013. BY Chris Dodd Kerzner International – the owners of Dubai-based hotel and resort Atlantis,
The Palm - is set to unveil a number of world firsts following new
developments
at its Aquaventure waterpark.
Aquaventure is already the biggest waterpark in the region and Kerzner will
be
unveiling the 40-metre high Tower of Poseidon and the longest river ride in
the
Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions
open
in August.
The Global Wellness Institute (GWI) has released promising new research on the wellness real
estate market at its third-annual Wellness Real Estate & Communities Symposium in
Manhattan.
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of
executive director – integrated wellbeing at independent, hospitality group Banyan Group.
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a
new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its
presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-
talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
With an increasing number of luxury hotels and resorts offering day and resort passes to
drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is
thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
