Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Serenbe sustainable living community to develop wellness hamlet
POSTED 10 Nov 2014 . BY Helen Andrews
According to the urban village’s website, more than 400 people currently reside in the two hamlets of Serenbe Credit: urbannexus.com
The sustainable community called Serenbe outside Georgia's capital Atlanta, US, is developing a new ‘hamlet’ focused on wellness and healthy living, with special assisted-living services for older adults.

With its organic farm and land-use plan that encourages conservation of agricultural land, Serenbe is a real estate development that preserves and invests in agricultural land use. Owned by Serenbe – and founded by Steve and Marie Nygren – the first house in the existing community of two hamlets was built in 2004, and according to the urban village’s website, more than 400 people currently reside there.

Developed by the Homeowners Association and the community of Serenbe, the new hamlet called Mado Hamlet is being designed to attract a broad target market of singles and families interested in living well at all ages. The name ‘Mado’ is a Creek Indian word for life in balance, according to a spokesperson for Serenbe.

The groundbreaking will happen this quarter and the first 60 homes are expected to be completed in 2015. More than US$500m (€403m, £106m) is being invested in this development.

The new wellness hamlet will feature a boutique hotel, a resort destination spa and wellness centre, medical offices for eastern and western techniques, a multi-purpose health centre to integrate all medical and wellness needs of residents – including “senior” social clubs. Infrastructure will feature living sections for people aged 55 and older. These will include communal homes or groupings with live-in nurses, as a gateway to assisted living. The ageing community will be well looked after at a memory care centre, community pool, fitness centre and yoga/Pilates school.

For children, the Montessori school will take on pupils up to the age of 14.

“Serenbe is modelled after ‘real towns’ with different architecture styles,” said a spokesperson for Serenbe. “We have an architectural collaborative team for Mado consisting of Lew Oliver, Rhinehart Pulliam & Co, L. Mitchell Ginn & Associates and Residential Design Studio.”

“We believe living well at all ages is about living in harmony with nature and finding your place in a community,” Steve Nygren, founder of Serenbe told Spa Opportunities. “We work every day to create a sense of place for those who want to grow, live and thrive.

“With our recent commercial additions and announcements – and more coming in the future – the Serenbe community continues to be inspired by the past, focused on the present and poised for smart, steady growth in the future,” Nygren added.
PROJECT PROFILE:

Sustainable Living Community
The sustainable community called Serenbe outside Georgia's capital Atlanta, US, is developing a new ‘hamlet’ focused on wellness and healthy living, with special assisted-living services for older adults. Architects include: Lew Oliver, Rhinehart Pulliam & Co, L. Mitchell Ginn & Associates and Residential Design Studio

Location: Atlanta , United States
Budget: US$500m

MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
+ More news   

FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Esse

Esse is a professional microbiome skincare brand founded in South Africa in 2002 by organic chemist, [more...]
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Serenbe sustainable living community to develop wellness hamlet
POSTED 10 Nov 2014 . BY Helen Andrews
According to the urban village’s website, more than 400 people currently reside in the two hamlets of Serenbe Credit: urbannexus.com
The sustainable community called Serenbe outside Georgia's capital Atlanta, US, is developing a new ‘hamlet’ focused on wellness and healthy living, with special assisted-living services for older adults.

With its organic farm and land-use plan that encourages conservation of agricultural land, Serenbe is a real estate development that preserves and invests in agricultural land use. Owned by Serenbe – and founded by Steve and Marie Nygren – the first house in the existing community of two hamlets was built in 2004, and according to the urban village’s website, more than 400 people currently reside there.

Developed by the Homeowners Association and the community of Serenbe, the new hamlet called Mado Hamlet is being designed to attract a broad target market of singles and families interested in living well at all ages. The name ‘Mado’ is a Creek Indian word for life in balance, according to a spokesperson for Serenbe.

The groundbreaking will happen this quarter and the first 60 homes are expected to be completed in 2015. More than US$500m (€403m, £106m) is being invested in this development.

The new wellness hamlet will feature a boutique hotel, a resort destination spa and wellness centre, medical offices for eastern and western techniques, a multi-purpose health centre to integrate all medical and wellness needs of residents – including “senior” social clubs. Infrastructure will feature living sections for people aged 55 and older. These will include communal homes or groupings with live-in nurses, as a gateway to assisted living. The ageing community will be well looked after at a memory care centre, community pool, fitness centre and yoga/Pilates school.

For children, the Montessori school will take on pupils up to the age of 14.

“Serenbe is modelled after ‘real towns’ with different architecture styles,” said a spokesperson for Serenbe. “We have an architectural collaborative team for Mado consisting of Lew Oliver, Rhinehart Pulliam & Co, L. Mitchell Ginn & Associates and Residential Design Studio.”

“We believe living well at all ages is about living in harmony with nature and finding your place in a community,” Steve Nygren, founder of Serenbe told Spa Opportunities. “We work every day to create a sense of place for those who want to grow, live and thrive.

“With our recent commercial additions and announcements – and more coming in the future – the Serenbe community continues to be inspired by the past, focused on the present and poised for smart, steady growth in the future,” Nygren added.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Esse

Esse is a professional microbiome skincare brand founded in South Africa in 2002 by organic chemist, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS