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NEWS
Universal debuts company's first VR coaster at Japanese park
POSTED 15 Jan 2016 . BY Tom Anstey
The ride will immerse visitors in the ultra-colorful world of Kyary Pamyu Pamyu Credit: Universal Japan
Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).

Known as Kyary Pamyu Pamyu XR Ride, the colourful version of the VR coaster by Mack has been added to their Space Fantasy spinning rollercoaster. First opened in March 2010 as a replacement for the park’s E.T. dark ride, the Mack-designed coaster is themed as a space adventure, using special effects and immersive theming.



The addition is part of Universal’s Cool Japan videogame, anime, manga and Japanese pop culture attraction, which runs from 15 January through to 26 June.

When the park announced the Kyary Pamyu Pamyu addition, it said it would be “like nothing that has ever been experienced before”. Now revealed as Japan’s first VR coaster, the attraction will envelop riders in the artist’s music, fashion and unique music videos.

Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track. With music composed by Yasutaka Nakata, visitors will be immersed in the ultra-colorful world of Kyary Pamyu Pamyu, with part of the simulation creating a 200m (656ft) drop.

"This is our largest project so far and it’s become very impressive,” said VR Coaster’s Thomas Wagner, inventor of the technology, speaking to Attractions Management.

“It’s a very nice gravity coaster and we have enhanced and extended the track a lot in VR. The spinning capability of the cars has been switched off so the VR choreography could be precisely planned.”

According to Universal Japan, Universal Cool Japan contributed to increasing the number of visitors to the theme park by about 200,000 a month during its six-month run. In addition to Kyary Pamyu Pamyu XR Ride, Cool Japan also welcomes back its Attack on Titan recreation, Evangelion 4D dark ride, Biohazard (Resident Evil) immersive experience and Monster Hunter recreation, all with new features and upgrades.
RELATED STORIES
  Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
  Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
  Universal Japan reveals Jurassic Park coaster coming in 2016


Universal Studios Japan (USJ) has announced plans for a Jurassic Park-themed flying coaster, with a ¥10bn (US$83.4m, €74.2m, £54.9m) investment into the B&M- manufactured ride.
  Kyary Pamyu Pamyu added to reimagined Universal Cool Japan for 2016


Universal has announced that its Japanese theme park in Japan is bringing back its Universal Cool Japan attraction next year after a successful first run in 2015, including a new ride inspired by Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
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NEWS
Universal debuts company's first VR coaster at Japanese park
POSTED 15 Jan 2016 . BY Tom Anstey
The ride will immerse visitors in the ultra-colorful world of Kyary Pamyu Pamyu Credit: Universal Japan
Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).

Known as Kyary Pamyu Pamyu XR Ride, the colourful version of the VR coaster by Mack has been added to their Space Fantasy spinning rollercoaster. First opened in March 2010 as a replacement for the park’s E.T. dark ride, the Mack-designed coaster is themed as a space adventure, using special effects and immersive theming.



The addition is part of Universal’s Cool Japan videogame, anime, manga and Japanese pop culture attraction, which runs from 15 January through to 26 June.

When the park announced the Kyary Pamyu Pamyu addition, it said it would be “like nothing that has ever been experienced before”. Now revealed as Japan’s first VR coaster, the attraction will envelop riders in the artist’s music, fashion and unique music videos.

Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track. With music composed by Yasutaka Nakata, visitors will be immersed in the ultra-colorful world of Kyary Pamyu Pamyu, with part of the simulation creating a 200m (656ft) drop.

"This is our largest project so far and it’s become very impressive,” said VR Coaster’s Thomas Wagner, inventor of the technology, speaking to Attractions Management.

“It’s a very nice gravity coaster and we have enhanced and extended the track a lot in VR. The spinning capability of the cars has been switched off so the VR choreography could be precisely planned.”

According to Universal Japan, Universal Cool Japan contributed to increasing the number of visitors to the theme park by about 200,000 a month during its six-month run. In addition to Kyary Pamyu Pamyu XR Ride, Cool Japan also welcomes back its Attack on Titan recreation, Evangelion 4D dark ride, Biohazard (Resident Evil) immersive experience and Monster Hunter recreation, all with new features and upgrades.
RELATED STORIES
Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
Universal Japan reveals Jurassic Park coaster coming in 2016


Universal Studios Japan (USJ) has announced plans for a Jurassic Park-themed flying coaster, with a ¥10bn (US$83.4m, €74.2m, £54.9m) investment into the B&M- manufactured ride.
Kyary Pamyu Pamyu added to reimagined Universal Cool Japan for 2016


Universal has announced that its Japanese theme park in Japan is bringing back its Universal Cool Japan attraction next year after a successful first run in 2015, including a new ride inspired by Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
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Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
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DIARY

 

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World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS