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NEWS
BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
POSTED 26 Apr 2016 . BY Kim Megson
£19m has been raised in funding to develop the new hotel Credit: BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
POSTED 26 Apr 2016 . BY Kim Megson
£19m has been raised in funding to develop the new hotel Credit: BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
RELATED STORIES
David Chipperfield unveils vision to resurrect ruined Berlin brewery


David Chipperfield Architects have revealed their masterplan for a public beer garden, boutique hotel and a host of other leisure facilities on the site of a Berlin brewery destroyed during the Second World War.
Amsterdam's shiny new Supperclub brings colour and culture to old brewery


After seventeen years, Amsterdam’s original Supperclub – a mixture of restaurant, lounge, gallery, bar and club – has moved to a new home, complete with a colourful interior design by Dutch concept creators Concrete.
Mobile micro brewery fits neatly into shipping containers


Big changes are coming to Dalston, an up and coming part of East London, in the next few decades.
Mather to design new beer exhibition in Brussels


Design consultancy Mather has been awarded the contract for a new project in the heart of Brussels dedicated to Belgian beers.
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Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
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Founded in 2016 by Carole Eyssautier, PhD in AI, François Eyssautier, robotics engineer, and Stéphan [more...]
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+ More directory  
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

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Hotel Cascais Miragem Health & Spa, Portugal
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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