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NEWS
New operator sought as Margate's Dreamland enters administration
POSTED 01 Jun 2016 . BY Tom Anstey
Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014
Troubled heritage theme park Dreamland has been placed into administration after a tough opening year.

Relaunched on 19 June 2015 following an £18m (US$26m, €23.3m) restoration, the attraction in Margate, UK, failed to attract enough visitors to the park, with its operator Sands Heritage entering administration on 27 May.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014.

The company entered into a voluntary debt plan last December when it was revealed Dreamland was in troubled waters, making a net loss of £5m (US$7.3m, €6.5m) – something the operator blamed on a ‘council blunder’.

One of the main failures, said Sands Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, the operator was forced to take over incomplete building works from the council, which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

“Sands Heritage would like to thank the management team for their unwavering commitment and hard work in the phenomenal development of Dreamland,” said company chair Nick Conington.

“Many people have worked tirelessly, despite truly challenging circumstances beyond their control, to make Dreamland one of the UK’s most talked about visitor attractions. This new phase for the park will enable it to thrive and continue to bring more and more visitors to Margate, the essential ingredient to further enable regeneration.”

The park will continue to operate as normal, with administrator Duff and Phelps now seeking a new operator. Duff and Phelps was also appointed administrator for another seaside theme park – Fantasy Island in Skegness – which went into administration in 2014 and was sold to Leisure Company the Mellors Group in March.
RELATED STORIES
  Only Fools and Horses exhibition readies for opening at Margate's Dreamland


Heritage theme park Dreamland is about to unveil its new Only Fools and Horses exhibition themed around an episode of the show filmed nearly 30 years ago.
  Dreamland loses £5m in opening season, operator blames council blunder


Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.
  UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
  Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
New operator sought as Margate's Dreamland enters administration
POSTED 01 Jun 2016 . BY Tom Anstey
Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014
Troubled heritage theme park Dreamland has been placed into administration after a tough opening year.

Relaunched on 19 June 2015 following an £18m (US$26m, €23.3m) restoration, the attraction in Margate, UK, failed to attract enough visitors to the park, with its operator Sands Heritage entering administration on 27 May.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014.

The company entered into a voluntary debt plan last December when it was revealed Dreamland was in troubled waters, making a net loss of £5m (US$7.3m, €6.5m) – something the operator blamed on a ‘council blunder’.

One of the main failures, said Sands Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, the operator was forced to take over incomplete building works from the council, which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

“Sands Heritage would like to thank the management team for their unwavering commitment and hard work in the phenomenal development of Dreamland,” said company chair Nick Conington.

“Many people have worked tirelessly, despite truly challenging circumstances beyond their control, to make Dreamland one of the UK’s most talked about visitor attractions. This new phase for the park will enable it to thrive and continue to bring more and more visitors to Margate, the essential ingredient to further enable regeneration.”

The park will continue to operate as normal, with administrator Duff and Phelps now seeking a new operator. Duff and Phelps was also appointed administrator for another seaside theme park – Fantasy Island in Skegness – which went into administration in 2014 and was sold to Leisure Company the Mellors Group in March.
RELATED STORIES
Only Fools and Horses exhibition readies for opening at Margate's Dreamland


Heritage theme park Dreamland is about to unveil its new Only Fools and Horses exhibition themed around an episode of the show filmed nearly 30 years ago.
Dreamland loses £5m in opening season, operator blames council blunder


Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.
UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
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Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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