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NEWS
Leading industry bodies call for special measures to keep leisure facilities afloat
POSTED 18 Mar 2020 . BY Tom Walker
In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector Credit: Shutterstock
Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.

The heads of ukactive, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and Community Leisure UK have written to chancellor Rishi Sunak, offering to work with the Treasury on the priorities for financial support designed to protect thousands of jobs, businesses and charities.

Gyms, leisure centres and other activity facilities currently remain open to the public, following Boris Johnson’s call on Monday (16 March) for people to continue to go out to exercise.

Facilities are undertaking additional cleaning procedures and physical distancing measures to ensure customers remain safe and active, in line with guidance from Public Health England.

In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector – and its ability contribute to the nation’s health.

“We want to work with you and your team to ensure the physical activity sector has the tools it needs to survive in this rapidly changing climate," the letter reads.

“Our gyms, leisure facilities and sports providers are on the frontline of the prevention agenda, contributing hugely to both our national wellbeing and productivity.

“We cannot allow the facilities at the heart of our communities to disappear.

“Figures show that public leisure alone is worth £3.3bn annually, having a huge impact on wellbeing (£2.4bn) and health (£715m), but findings also demonstrate benefits for wider social issues such as education and crime, shaping the future of children and young people, ensuring a productive workforce, tackling loneliness, supporting an ageing society, and providing deeper connections within communities.

“Throughout the coronavirus crisis our members have been working tirelessly to support the public to maintain active lives, supporting the nation through increasing pressures on both our physical and mental health, as our routines are disrupted.

“The significance of maintaining our physical and mental health cannot be underplayed in these circumstances, and the physical activity sector finds itself uniquely placed to offer support to people.

“If physical activity organisations are not supported to survive, it will be difficult for this vital infrastructure to be restored once the crisis is over – and a lengthy restoration process would have dire consequences for our society.”

The measures proposed by the sector bodies are:

  • • Comprehensive salary payment support, as instituted in other European countries.


  • • Rental/management fees reduction support, to reduce/cease rental payments.


  • • For public sector operators, clarification on the responsibility of local authority clients and the non-payment of management fees as well as additional support with cash flow.


  • • Making gym memberships tax deductible for a stipulated period. This would make it easier to regain memberships after this unsettled period, as well as possibly allow facilities to hold on to current members.


In addition to this, the sector is looking for clarification on the processes for the following:
  • • Clarity on the terms of loan provision, as six months is not feasible for the repayment of interest, given the low margins within the sector. We request that this window is extended to 12 months.


  • • Clarity on the Government’s position on facility opening – as seen in New South Wales, Australia, so that businesses can plan accordingly and maintain revenue where appropriate.


  • • Clarity on Business Interruption Insurance and the grounds for pay-outs, in addition to confirming the parameters in the new business interruption loan scheme.


  • • Clarity on non-payment of VAT, National Insurance, Pension and Payroll contributions during the period of disruption.

  • • Clarity on tailored financial support for self-employed physical activity professionals.

RELATED STORIES
  Sport England begins period of 'significant flexibility' to support physical activity sector


Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  Mass participation sporting events launch fundraising campaign to help claw back £4bn charity loss


Organisers of some of the UK's largest mass participation sports events – including the London Marathon – have joined forces to recoup some of the billions of pounds charities face losing due to coronavirus.
  Leisure industry bodies join UK government to tackle loneliness during lockdown


The UK government has launched a "major effort" to tackle loneliness and social isolation during the coronavirus outbreak.
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News   Products   Magazine   Subscribe
NEWS
Leading industry bodies call for special measures to keep leisure facilities afloat
POSTED 18 Mar 2020 . BY Tom Walker
In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector Credit: Shutterstock
Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.

The heads of ukactive, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and Community Leisure UK have written to chancellor Rishi Sunak, offering to work with the Treasury on the priorities for financial support designed to protect thousands of jobs, businesses and charities.

Gyms, leisure centres and other activity facilities currently remain open to the public, following Boris Johnson’s call on Monday (16 March) for people to continue to go out to exercise.

Facilities are undertaking additional cleaning procedures and physical distancing measures to ensure customers remain safe and active, in line with guidance from Public Health England.

In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector – and its ability contribute to the nation’s health.

“We want to work with you and your team to ensure the physical activity sector has the tools it needs to survive in this rapidly changing climate," the letter reads.

“Our gyms, leisure facilities and sports providers are on the frontline of the prevention agenda, contributing hugely to both our national wellbeing and productivity.

“We cannot allow the facilities at the heart of our communities to disappear.

“Figures show that public leisure alone is worth £3.3bn annually, having a huge impact on wellbeing (£2.4bn) and health (£715m), but findings also demonstrate benefits for wider social issues such as education and crime, shaping the future of children and young people, ensuring a productive workforce, tackling loneliness, supporting an ageing society, and providing deeper connections within communities.

“Throughout the coronavirus crisis our members have been working tirelessly to support the public to maintain active lives, supporting the nation through increasing pressures on both our physical and mental health, as our routines are disrupted.

“The significance of maintaining our physical and mental health cannot be underplayed in these circumstances, and the physical activity sector finds itself uniquely placed to offer support to people.

“If physical activity organisations are not supported to survive, it will be difficult for this vital infrastructure to be restored once the crisis is over – and a lengthy restoration process would have dire consequences for our society.”

The measures proposed by the sector bodies are:

  • • Comprehensive salary payment support, as instituted in other European countries.


  • • Rental/management fees reduction support, to reduce/cease rental payments.


  • • For public sector operators, clarification on the responsibility of local authority clients and the non-payment of management fees as well as additional support with cash flow.


  • • Making gym memberships tax deductible for a stipulated period. This would make it easier to regain memberships after this unsettled period, as well as possibly allow facilities to hold on to current members.


In addition to this, the sector is looking for clarification on the processes for the following:
  • • Clarity on the terms of loan provision, as six months is not feasible for the repayment of interest, given the low margins within the sector. We request that this window is extended to 12 months.


  • • Clarity on the Government’s position on facility opening – as seen in New South Wales, Australia, so that businesses can plan accordingly and maintain revenue where appropriate.


  • • Clarity on Business Interruption Insurance and the grounds for pay-outs, in addition to confirming the parameters in the new business interruption loan scheme.


  • • Clarity on non-payment of VAT, National Insurance, Pension and Payroll contributions during the period of disruption.

  • • Clarity on tailored financial support for self-employed physical activity professionals.

RELATED STORIES
Sport England begins period of 'significant flexibility' to support physical activity sector


Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
Mass participation sporting events launch fundraising campaign to help claw back £4bn charity loss


Organisers of some of the UK's largest mass participation sports events – including the London Marathon – have joined forces to recoup some of the billions of pounds charities face losing due to coronavirus.
Leisure industry bodies join UK government to tackle loneliness during lockdown


The UK government has launched a "major effort" to tackle loneliness and social isolation during the coronavirus outbreak.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Fenix Group, founded by Gianluca Cavalletti in Italy, launched Endospheres to revolutionise aestheti [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS