Orangetheory taps into strength training boom - launches Strength 50 class
POSTED 07 Sep 2023 . BY Tom Walker
Orangetheory's Strength 50 is a coached workout designed to improve function and skill Credit: Orangetheory
Orangetheory Fitness is tapping into the strength training trend with a new class
Strength 50 is divided into Total Body, Upper Body and Lower Body segments
For the launch, Orangetheory has teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci, to champion a "Long May We Gain" pledge.
Free Strength 50 workouts will be available on National Weightlifting Day in the US (23 September)
Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute class designed to cater to all fitness levels.
Strength 50 is divided into Total Body, Upper Body and Lower Body segments and has been created based on feedback from a period of beta testing which the company says resulted in it gaining close to 10,000 waitlisted members.
The 50-minute class uses TRX, various types of weights, bands and bodyweight exercises to help members build skill and strength. Classes are led by expert instructors who coach on skill to develop all-round strength training ability.
"The importance of strength training cannot be overstated in the pursuit of a balanced fitness routine," said Scott Brown, VP of fitness at Orangetheory.
"We believe in its power to transform not just bodies, but lives and I'm eager to see the powerful gains that come from Strength 50."
The new class is very different from the – now iconic – Orangtheory 60 workout which delivers heart rate-based interval training using bikes, rowers and treadmills combined with floor work for functional strength.
At the heart of the Orangetheory model the heart rate monitor enables participants to stay in optimal heart rate zones for best results.
Brown says the new workout has been designed to be complementary and Orangetheory expects many of its customers to do both, with the greater strength and improved technique gained through Strength 50 improving their performance during Orangetheory 60.
For the launch of Strength 50, Orangetheory teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci to champion a pledge called 'Long May We Gain' which 'challenges industry norms and set a new narrative around fitness goals'
The aim is to focus on what can be gained by exercising, rather than what can be lost.
Orangetheory and Ricci are inviting consumers to share their gain goals on social media with the hashtag #LongMayWeGain.
To amplify this, participating studios will be hosting "Gain Day" on National Weightlifting Day – 23 September in the US – when free Strength 50 classes will be on offer for new and existing members.
"Orangetheory's 'Long May We Gain' commitment has been a long time coming in the fitness industry," said Mercer Ricci. "I'm proud to partner with a brand that's working toward debunking fitness clichés and turning the spotlight onto all the incredible things gained through strength training and a healthy workout routine."
Earlier this year, Orangetheory co-founder and CEO, Dave Long, told HCMthe company is targeting aggressive expansion – aiming to grow to 100 more locations globally this year.
The company currently has 1,500 franchises operating in 50 US states and 23 countries. Long says there are 300 more in the pipeline.
Strength training is ramping up in all areas of the industry, with Les Mills launching Shapes recently and operators adding more strength equipment to the gym floor.
Sign up for your free digital subscription to HCM magazine to read our report on strength training trends in the next edition.
Dave Long tells HCM Orangetheory is targeting aggressive expansion POSTED 14 Feb 2023. BY Frances Marcellin Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness
franchise is aiming to expand to 100 more locations globally this year.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Orangetheory taps into strength training boom - launches Strength 50 class
POSTED 07 Sep 2023 . BY Tom Walker
Orangetheory's Strength 50 is a coached workout designed to improve function and skill Credit: Orangetheory
Orangetheory Fitness is tapping into the strength training trend with a new class
Strength 50 is divided into Total Body, Upper Body and Lower Body segments
For the launch, Orangetheory has teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci, to champion a "Long May We Gain" pledge.
Free Strength 50 workouts will be available on National Weightlifting Day in the US (23 September)
Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute class designed to cater to all fitness levels.
Strength 50 is divided into Total Body, Upper Body and Lower Body segments and has been created based on feedback from a period of beta testing which the company says resulted in it gaining close to 10,000 waitlisted members.
The 50-minute class uses TRX, various types of weights, bands and bodyweight exercises to help members build skill and strength. Classes are led by expert instructors who coach on skill to develop all-round strength training ability.
"The importance of strength training cannot be overstated in the pursuit of a balanced fitness routine," said Scott Brown, VP of fitness at Orangetheory.
"We believe in its power to transform not just bodies, but lives and I'm eager to see the powerful gains that come from Strength 50."
The new class is very different from the – now iconic – Orangtheory 60 workout which delivers heart rate-based interval training using bikes, rowers and treadmills combined with floor work for functional strength.
At the heart of the Orangetheory model the heart rate monitor enables participants to stay in optimal heart rate zones for best results.
Brown says the new workout has been designed to be complementary and Orangetheory expects many of its customers to do both, with the greater strength and improved technique gained through Strength 50 improving their performance during Orangetheory 60.
For the launch of Strength 50, Orangetheory teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci to champion a pledge called 'Long May We Gain' which 'challenges industry norms and set a new narrative around fitness goals'
The aim is to focus on what can be gained by exercising, rather than what can be lost.
Orangetheory and Ricci are inviting consumers to share their gain goals on social media with the hashtag #LongMayWeGain.
To amplify this, participating studios will be hosting "Gain Day" on National Weightlifting Day – 23 September in the US – when free Strength 50 classes will be on offer for new and existing members.
"Orangetheory's 'Long May We Gain' commitment has been a long time coming in the fitness industry," said Mercer Ricci. "I'm proud to partner with a brand that's working toward debunking fitness clichés and turning the spotlight onto all the incredible things gained through strength training and a healthy workout routine."
Earlier this year, Orangetheory co-founder and CEO, Dave Long, told HCMthe company is targeting aggressive expansion – aiming to grow to 100 more locations globally this year.
The company currently has 1,500 franchises operating in 50 US states and 23 countries. Long says there are 300 more in the pipeline.
Strength training is ramping up in all areas of the industry, with Les Mills launching Shapes recently and operators adding more strength equipment to the gym floor.
Sign up for your free digital subscription to HCM magazine to read our report on strength training trends in the next edition.
Dave Long tells HCM Orangetheory is targeting aggressive expansion POSTED 14 Feb 2023. BY Frances Marcellin Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness
franchise is aiming to expand to 100 more locations globally this year.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
