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NEWS
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

Find out more at www.weworkwellevents.com.

RELATED STORIES
  W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance


More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
  Inaugural W3Fit takes place in Malta


The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle East at the Westin Dragonara in Malta to conduct over 1,000 meetings over a two-day period.
  FEATURE: HCM People: David Zarb Jenkins


The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
  W3Spa EMEA sees spa and wellness industry gather in Spain


Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

Find out more at www.weworkwellevents.com.

RELATED STORIES
W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance


More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
Inaugural W3Fit takes place in Malta


The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle East at the Westin Dragonara in Malta to conduct over 1,000 meetings over a two-day period.
FEATURE: HCM People: David Zarb Jenkins


The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
W3Spa EMEA sees spa and wellness industry gather in Spain


Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS