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NEWS
Patrizia Bortolin joins WFTA to champion wellness food tourism
POSTED 20 Jan 2022 . BY Megan Whitby
Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy

It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments
– Patrizia Bortolin
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.

Launched in 2001, the WFTA is a non-profit organisation with a mission to preserve and promote culinary cultures through hospitality and tourism.

Bortolin is keen to raise greater awareness about the benefits of the Mediterranean lifestyle, its food and culture, the joy of cooking and eating more mindfully.

“It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments, and to use the art of eating to get healthier in a happier way, while also expanding new skills and motivation for everyone,” she says.

Bortolin’s new role includes serving as a liaison between the WFTA and the hospitality and wellness industry on a global level.

This will involve identifying and supporting gastronomy tourism development projects that integrate wellness, as well as ways for the WFTA to assist with the development of those programmes, certifications and new projects.

She’ll also share information and insights about wellness food tourism and culinary culture with the association, as well as hold seminars or training webinars with professionals.

Bortolin’s ultimate goal is to make sustainable wellness more integral to food tourism and the hospitality offering.

“This wonderful role brings together two of my greatest passions – food and travel – and there are opportunities to make wellness much more integral to the experience of both,” she adds.

“We have some exciting projects planned!”

Bortolin first learnt how to cook authentic healing food and use food as a spiritual path at her favourite Ashram in India. Since then, she’s incorporated this approach into her daily life and wellness strategies.

Trained in mindful eating and psycho-aromatherapy, Bortolin has previously created and led food-focused wellness classes in an aim to make wellness and healthy eating more meaningful and sustainable.

“So much creativity and so many health benefits can be released through cooking and tasting food more mindfully.”
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NEWS
Patrizia Bortolin joins WFTA to champion wellness food tourism
POSTED 20 Jan 2022 . BY Megan Whitby
Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy
It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments
– Patrizia Bortolin
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.

Launched in 2001, the WFTA is a non-profit organisation with a mission to preserve and promote culinary cultures through hospitality and tourism.

Bortolin is keen to raise greater awareness about the benefits of the Mediterranean lifestyle, its food and culture, the joy of cooking and eating more mindfully.

“It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments, and to use the art of eating to get healthier in a happier way, while also expanding new skills and motivation for everyone,” she says.

Bortolin’s new role includes serving as a liaison between the WFTA and the hospitality and wellness industry on a global level.

This will involve identifying and supporting gastronomy tourism development projects that integrate wellness, as well as ways for the WFTA to assist with the development of those programmes, certifications and new projects.

She’ll also share information and insights about wellness food tourism and culinary culture with the association, as well as hold seminars or training webinars with professionals.

Bortolin’s ultimate goal is to make sustainable wellness more integral to food tourism and the hospitality offering.

“This wonderful role brings together two of my greatest passions – food and travel – and there are opportunities to make wellness much more integral to the experience of both,” she adds.

“We have some exciting projects planned!”

Bortolin first learnt how to cook authentic healing food and use food as a spiritual path at her favourite Ashram in India. Since then, she’s incorporated this approach into her daily life and wellness strategies.

Trained in mindful eating and psycho-aromatherapy, Bortolin has previously created and led food-focused wellness classes in an aim to make wellness and healthy eating more meaningful and sustainable.

“So much creativity and so many health benefits can be released through cooking and tasting food more mindfully.”
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400-year-old mineral spring will power Preidlhof’s €2m medicinal bath experience


Destination spa and health resort Preidlhof in Naturno, South Tyrol, is on the cusp of introducing a new medicinal bathing offering, following a five-year project.
Preidlhof celebrates the healing power of silence with five new journeys


Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years.
Research: Study finds powerful links between gut microbiome, diet and long-term health


New research indicates we have control over our gut microbiome and can positively impact our future health outcomes by changing what we eat.
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Mandarin Oriental to bolster London portfolio with new hotel and spa
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02 Jun 2022

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Rimini Exhibition Center, Rimini, Italy
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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