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NEWS
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
POSTED 01 Mar 2024 . BY Kath Hudson
Kinrgy West Hollywood is the first studio in the proposed rollout Credit: Kinrgy

Credit: Kinrgy
With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we are thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.
– Julianne Hough, Kinrgy founder
The first Kinrgy studio opens in West Hollywood today
Kinrgy is the brainchild of Emmy Award-winning dancer, Julianne Hough
It started as an online concept and is evolving into IRL studios
Recent partnership with Xponential Fitness is powering the rollout
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood.
Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.

Hough announced a partnership with boutique brand franchisor, Xponential Fitness at the end of last year to turn the online platform into an immersive in-person studio experience in what HCM is calling a reverse pivot, as the power of live experiences grows and digital brands launch physical locations.

Four core class formats will be on offer at Kinrgy WeHo: Rhythm, X, Connect and Rhythm + Carve, which cover dance, cardio, fitness, mindful movement, meditation and sound healing.

Intended to be a judgment-free environment, empowering people to connect with their true nature and express their authentic selves, the concept is less about looks and more about making people feel good about themselves.

Open seven days a week, there will initially be four to six classes daily, with plans to add more. Monthly memberships are available for four, eight or unlimited visits per month, as well as drop-in options. Special founding memberships are available for a limited time.

"This opening marks the next evolution of Kinrgy,” says Hough. “With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we’re thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.

She says Kinrgy is more than a workout: “It's a journey back to oneself, and I'm eager to see the West Hollywood community, and beyond, embrace this new chapter of wellness and self-expression with open hearts and energy.”

Further studios are planned in the spring for Austin, TX and Seattle and Washington, which is becoming a hotbed of wellness.

HCM editor, Liz Terry, said: “The market is seeing increased commercial pressure on boutiques from big box operators with their extensive club-in-club offerings that gather multiple boutique modalities under one roof for one price.

“In many markets, this shift is threatening the boutique sector, but Xponential is countering with its XPass – the aggregator product which gives consumers access to multiple Xponential locations in one package, although the success of this depends on the network having enough clusters to deliver and the company offering workout modalities that are growing in popularity, rather than declining – hence the need to churn the estate.

“Xponential has to work this formula hard to maintain growth, ensuring clusters are located in areas of demand and that the XPass is effectively priced and marketed and has good take up.

If this model fails due to weak clustering and lack of market penetration, poor take up of the XPass or a decline in interest by consumers in specific workout modalities, the company will be more vulnerable to competition from big box operators and/or declining market share.”

Xponential Fitness is home to Club Pilates, Pure Barre, StretchLab, CycleBar, Row House, YogaSix, BFT, Rumble, AKT and metabolic healrh brand Lindora, which is bought last year.

The company recently gave away its running brand, Stride, to focus on higher growth sectors.
RELATED STORIES
  Xponential launches Club Pilates brand in London


As Club Pilates arrives in the UK, CEO of Xponential Fitness, Anthony Geisler, tells HCM the brand is showing no sign of peaking.
  FEATURE: Interview: Anthony Geisler


As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
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Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
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NEWS
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
POSTED 01 Mar 2024 . BY Kath Hudson
Kinrgy West Hollywood is the first studio in the proposed rollout Credit: Kinrgy
Credit: Kinrgy
With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we are thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.
– Julianne Hough, Kinrgy founder
The first Kinrgy studio opens in West Hollywood today
Kinrgy is the brainchild of Emmy Award-winning dancer, Julianne Hough
It started as an online concept and is evolving into IRL studios
Recent partnership with Xponential Fitness is powering the rollout
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood.
Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.

Hough announced a partnership with boutique brand franchisor, Xponential Fitness at the end of last year to turn the online platform into an immersive in-person studio experience in what HCM is calling a reverse pivot, as the power of live experiences grows and digital brands launch physical locations.

Four core class formats will be on offer at Kinrgy WeHo: Rhythm, X, Connect and Rhythm + Carve, which cover dance, cardio, fitness, mindful movement, meditation and sound healing.

Intended to be a judgment-free environment, empowering people to connect with their true nature and express their authentic selves, the concept is less about looks and more about making people feel good about themselves.

Open seven days a week, there will initially be four to six classes daily, with plans to add more. Monthly memberships are available for four, eight or unlimited visits per month, as well as drop-in options. Special founding memberships are available for a limited time.

"This opening marks the next evolution of Kinrgy,” says Hough. “With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we’re thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.

She says Kinrgy is more than a workout: “It's a journey back to oneself, and I'm eager to see the West Hollywood community, and beyond, embrace this new chapter of wellness and self-expression with open hearts and energy.”

Further studios are planned in the spring for Austin, TX and Seattle and Washington, which is becoming a hotbed of wellness.

HCM editor, Liz Terry, said: “The market is seeing increased commercial pressure on boutiques from big box operators with their extensive club-in-club offerings that gather multiple boutique modalities under one roof for one price.

“In many markets, this shift is threatening the boutique sector, but Xponential is countering with its XPass – the aggregator product which gives consumers access to multiple Xponential locations in one package, although the success of this depends on the network having enough clusters to deliver and the company offering workout modalities that are growing in popularity, rather than declining – hence the need to churn the estate.

“Xponential has to work this formula hard to maintain growth, ensuring clusters are located in areas of demand and that the XPass is effectively priced and marketed and has good take up.

If this model fails due to weak clustering and lack of market penetration, poor take up of the XPass or a decline in interest by consumers in specific workout modalities, the company will be more vulnerable to competition from big box operators and/or declining market share.”

Xponential Fitness is home to Club Pilates, Pure Barre, StretchLab, CycleBar, Row House, YogaSix, BFT, Rumble, AKT and metabolic healrh brand Lindora, which is bought last year.

The company recently gave away its running brand, Stride, to focus on higher growth sectors.
RELATED STORIES
Xponential launches Club Pilates brand in London


As Club Pilates arrives in the UK, CEO of Xponential Fitness, Anthony Geisler, tells HCM the brand is showing no sign of peaking.
FEATURE: Interview: Anthony Geisler


As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
MORE NEWS
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
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A key player in the wellness industry since 1954, Yon-Ka Paris has dedicated its expertise to developing exceptional, naturally rejuvenating and high-performance products which suit modern lifestyles. [more...]

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom
Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. [more...]
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SKINHAPTICS

Founded by biochemist Sandrine Dahan in 2010 in Paris, Skinhaptics is an expert French skincare br [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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