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OM4 launches inclusive skincare brand
08 Oct 2019 . BY Lauren Heath-Jones
HAIA was formulated to promote a healthy skin microbiome
OM4, a product house specialising in male skincare, has created a new skincare brand designed to celebrate inclusivity.

Called HAIA, short for Happy As I Am, the range is both gender neutral and inclusive. It is separated into five colour-coded collections, each with its own selection of cleansers, toners, serums, moisturisers, eye care products and masks. Each product bears its own affirmation, such as 'I am confident', 'I am bold', 'I am worthy'.

Formulated to promote a healthy skin microbiome, the products feature naturally-derived ingredients, including extremophiles, microorganisms that exist in extreme conditions, and mesonutrients, antioxidants found in superfoods, as well as plant stem cells and bioferments.

The company has also developed an accompanying app, available through its website, that will offer practical advice on how to implement affirmations in everyday life. It features animated characters, designed to reflect the brand's diverse target audience, and a virtual selfie derm-analysis tool that offers personalised product recommendations.

"Since beauty and belonging are such cultural drivers, our goal was to create a clean and inclusive skincare brand to help change the idea of living up to the social norm and remind you to love exactly who you are every day," explains OM4 CEO Mike Bruggeman.
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Supplier details
OM4Men

OM4 (Organic Male) is an organic men’s skin care line, designed exclusively for male skin. OM4 uses only the highest quality food grade organic and natural ingredients with the belief that science exists within nature and requires minimal human intervention. Precise formulations of natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, sodium lauryl sulfate, additives, and only enough preservation (as naturally occurring as possible) to ensure an effective product with a minimum shelf life of 18 months.
Website
More details
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Jobs   News   Products   Magazine
PRODUCT NEWS
OM4 launches inclusive skincare brand
08 Oct 2019 . BY Lauren Heath-Jones
HAIA was formulated to promote a healthy skin microbiome
OM4, a product house specialising in male skincare, has created a new skincare brand designed to celebrate inclusivity.

Called HAIA, short for Happy As I Am, the range is both gender neutral and inclusive. It is separated into five colour-coded collections, each with its own selection of cleansers, toners, serums, moisturisers, eye care products and masks. Each product bears its own affirmation, such as 'I am confident', 'I am bold', 'I am worthy'.

Formulated to promote a healthy skin microbiome, the products feature naturally-derived ingredients, including extremophiles, microorganisms that exist in extreme conditions, and mesonutrients, antioxidants found in superfoods, as well as plant stem cells and bioferments.

The company has also developed an accompanying app, available through its website, that will offer practical advice on how to implement affirmations in everyday life. It features animated characters, designed to reflect the brand's diverse target audience, and a virtual selfie derm-analysis tool that offers personalised product recommendations.

"Since beauty and belonging are such cultural drivers, our goal was to create a clean and inclusive skincare brand to help change the idea of living up to the social norm and remind you to love exactly who you are every day," explains OM4 CEO Mike Bruggeman.
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Today’s guests not only appreciate the ability to book online at their favorite spa, but they have come to expect it.
Lynsey Woolliscroft joins Subtle Energies
Subtle Energies has appointed Lynsey Woolliscroft to handle operations and business development in Europe.
Spa Vision to expand offering to include authentic Indian Ayurvedic equipment
Spa Vision has announced a new partnership with Esthetica, one of India’s leading manufacturers of spa and salon furniture
Blu Spas to launch new wellness concepts
Blu Spas is a full-service firm offering consulting, advisory and operating solutions.
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Results-driven skincare brand Babor has announced an exclusive partnership with Canyon Ranch at Sea with Celebrity Cruises.
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In a competitive spa market, guest experience will make or break your business.
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Biologique Recherche was founded by a family of passionate skincare experts.
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Elemis has developed a new facial oil infused with 17 varieties of rose that claims to reduce the appearance of wrinkles, and give the skin a smooth, fresh-looking appearance.
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An amazing flora exists on the surface of the skin to help maintain the skin's integrity and immunity.
Sothys launches new DETOX ENERGIE™ range - Treat your skin to a burst of energy!
Pollution is a form of environmental aggression that can affect your skin regardless of whether you live in the town or the countryside.
Ishga phases out plastic packaging for eco-friendly alternative
Ishga, a luxury skincare brand specialising in organic seaweed products, has announced plans to completely phase out its plastic packaging, replacing it with sustainable alternatives.
Fashion that contributes to a Well World: pioneering designer reinvents the spa uniform once again
The Noel Asmar Group’s founder, Noel Asmar, is credited with creating the first designer spa uniform that was equal parts fashion and function in 2002.
+ More products   
 
Supplier details
OM4Men

OM4 (Organic Male) is an organic men’s skin care line, designed exclusively for male skin. OM4 uses only the highest quality food grade organic and natural ingredients with the belief that science exists within nature and requires minimal human intervention. Precise formulations of natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, sodium lauryl sulfate, additives, and only enough preservation (as naturally occurring as possible) to ensure an effective product with a minimum shelf life of 18 months.
Website
More details
COMPANY PROFILES
Blu Spas, Inc.

Blu is a full-service firm offering consulting, advisory and operating solutions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Book4Time Overview
Book4Time is a global leader in cloud-based wellness and activity booking software for Spas, Hotels & Resorts and the Beauty industry. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

18-20 Oct 2019

Global Thermal Think Tank

Ueda-jo Castle, Ueda, Japan
20-23 Oct 2019

(Spas of Central Europe) SPA-CE Experience

Grand Hotel Rogaska Resort, Rogaška Slatina, Slovenia
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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