Stranger Things: The Experience previously launched in the US, and has now come to London, UK / Photo: c_o NETFLIX
Stranger Things: The Experience has launched in London, promising to immerse fans in the world of the hugely popular Netflix show.
Co-produced by Netflix and experience discovery company Fever, the multi-media experience has previously launched in New York and San Francisco in the US, and opened at the Troubadour Brent Cross Studios in North West London in August. It features immersive sets, a range of special effects, themed F&B and exclusive merchandise.
A new storyline has been designed with the show’s creators, which ‘launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down.’
Visitors are tasked with unlocking secret powers to help save the town. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must ‘run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town.’
After visitors escape from the Upside Down, they have the chance to visit 1980s-themed retail space the Mix-Tape – inspired by the Starcourt Mall from the show – where they can meet characters from the Stranger Things world, drink a cocktail at the Stranger Things themed bar and hang out together at Scoops Ahoy and the Palace Arcade.
“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” says Greg Lombardo, head of experiences at Netflix. “Fans love losing themselves when they watch the show. Now, for the first time, they will be able to live out an episode from the series in real life.”
Read more from this issue of Spa Business magazine
Profile: Bernard Donoghue
When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
Museums: Long walk for freedom
As architects BIG unveil their designs for the National Juneteenth Museum in Texas, partner Douglass Alligood tells us why it’s one of the most important projects of his career
Theme Parks: Lotte World – on a roll
More than 30 years on from the opening of the highly successful Lotte World theme park in Seoul, we take a look at its new sister park
Show review: IAAPA Expo Europe
The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Museums: Going global
Taking a museum or attraction’s retail offer international can have profound and sometimes surprising results, says retail design expert Callum Lumsden
Immersive experience: Stranger & Stranger
Netflix has partnered with live entertainment discovery platform Fever to launch a Stranger Things immersive experience, and it’s proving popular
Research: Time to celebrate
Are celebration and special events worth the investment for attractions? Kathleen LeClair looks at the numbers
Theme Parks: Creating the magic
Disney Imagineers have shared some of the secrets that went into creating the long-awaited Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT
Stranger Things: The Experience previously launched in the US, and has now come to London, UK / Photo: c_o NETFLIX
Stranger Things: The Experience has launched in London, promising to immerse fans in the world of the hugely popular Netflix show.
Co-produced by Netflix and experience discovery company Fever, the multi-media experience has previously launched in New York and San Francisco in the US, and opened at the Troubadour Brent Cross Studios in North West London in August. It features immersive sets, a range of special effects, themed F&B and exclusive merchandise.
A new storyline has been designed with the show’s creators, which ‘launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down.’
Visitors are tasked with unlocking secret powers to help save the town. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must ‘run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town.’
After visitors escape from the Upside Down, they have the chance to visit 1980s-themed retail space the Mix-Tape – inspired by the Starcourt Mall from the show – where they can meet characters from the Stranger Things world, drink a cocktail at the Stranger Things themed bar and hang out together at Scoops Ahoy and the Palace Arcade.
“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” says Greg Lombardo, head of experiences at Netflix. “Fans love losing themselves when they watch the show. Now, for the first time, they will be able to live out an episode from the series in real life.”
Read more from this issue of Spa Business magazine
Profile: Bernard Donoghue
When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
Museums: Long walk for freedom
As architects BIG unveil their designs for the National Juneteenth Museum in Texas, partner Douglass Alligood tells us why it’s one of the most important projects of his career
Theme Parks: Lotte World – on a roll
More than 30 years on from the opening of the highly successful Lotte World theme park in Seoul, we take a look at its new sister park
Show review: IAAPA Expo Europe
The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Museums: Going global
Taking a museum or attraction’s retail offer international can have profound and sometimes surprising results, says retail design expert Callum Lumsden
Immersive experience: Stranger & Stranger
Netflix has partnered with live entertainment discovery platform Fever to launch a Stranger Things immersive experience, and it’s proving popular
Research: Time to celebrate
Are celebration and special events worth the investment for attractions? Kathleen LeClair looks at the numbers
Theme Parks: Creating the magic
Disney Imagineers have shared some of the secrets that went into creating the long-awaited Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
