The Mauritshuis in The Hague turned the restrictions of the
pandemic into a once in a lifetime experience for visitors,
with a special exhibition that offered a chance for a personal
encounter with Vermeer’s masterpiece, View of Delft
The painting was put on display for visitors in bookable 10-minute slots / Photo: Mauritshuis
Spending time alone with a great masterpiece – with the opportunity to more deeply contemplate and appreciate it – is an experience more usually reserved for the super-rich and celebrities who have ‘fixers’ to make their dreams come true.
Inspired by this concept and with a view to putting a positive spin on pandemic restrictions, art museum The Mauritshuis in The Hague, created an egalitarian version of the private viewing, making one of its star paintings – Vermeer’s View of Delft – available for one-to-one bookings as part of a special event called Alone with Vermeer.
Dubbed ‘the most beautiful painting in the world’ by author Marcel Proust, the painting was put on display for visitors in bookable 10-minute slots for sole viewings or viewings in small groups. The price of the ticket also included a full visit to the rest of the collection.
The Mauritshuis, based in a 17th-century mansion, is home to some of the most important paintings of the Dutch Golden Age, such as Vermeer’s Girl with a Pearl Earring and Rembrandt’s Self-Portrait, which are on permanent display.
Alone with Vermeer has been hailed as a bold and imaginative answer to the challenges of the pandemic.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2021 issue 1
Editor's letter: Doing better
The Black Lives Matter movement has challenged museums professionals to ask testing questions about their role in reparative history and the way we display and interpret racist and colonial collections
People: Brent Bushnell
Two Bit Circus has pivoted to an innovative online model aimed at keeping its community in touch
People: Michel Linet-Frion
After decades creating for Disney, Grévin and Center Parcs, Linet-Frion has launched his own consultancy
People: Anthony Rawlins
The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
Interview: Sarah Roots
Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Inspired: Alone with Vermeer
The Mauritshuis in The Hague has allowed visitors one-to-one time with Vermeer’s <i>View of Delft</i>, ‘the most beautiful painting in the world’
Aquariums: Into the deep
Merlin and the Sea Life Trust share the highs and lows of the epic journey to get two whales to their new home in the world’s first beluga whale sanctuary in Iceland
Innovation: Sea change
Edge Innovations’ incredibly
life-like robot dolphins could spell the end of marine mammals in aquariums, says CEO Walt Conti
Interview: Bob Rogers
As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Sponsored: Technically Creative
With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Sponsored: Fun Spot: Providing turnkey solutions
Industry innovator, Fun Spot, is on a roll, with a new EMEA
office and a range of innovative new products to help operators
deliver excellence to the family fun market. We find out more
Interview: Phil Hettema
The Hettema Group president on weathering the pandemic and creating powerful experiences
The Mauritshuis in The Hague turned the restrictions of the
pandemic into a once in a lifetime experience for visitors,
with a special exhibition that offered a chance for a personal
encounter with Vermeer’s masterpiece, View of Delft
The painting was put on display for visitors in bookable 10-minute slots / Photo: Mauritshuis
Spending time alone with a great masterpiece – with the opportunity to more deeply contemplate and appreciate it – is an experience more usually reserved for the super-rich and celebrities who have ‘fixers’ to make their dreams come true.
Inspired by this concept and with a view to putting a positive spin on pandemic restrictions, art museum The Mauritshuis in The Hague, created an egalitarian version of the private viewing, making one of its star paintings – Vermeer’s View of Delft – available for one-to-one bookings as part of a special event called Alone with Vermeer.
Dubbed ‘the most beautiful painting in the world’ by author Marcel Proust, the painting was put on display for visitors in bookable 10-minute slots for sole viewings or viewings in small groups. The price of the ticket also included a full visit to the rest of the collection.
The Mauritshuis, based in a 17th-century mansion, is home to some of the most important paintings of the Dutch Golden Age, such as Vermeer’s Girl with a Pearl Earring and Rembrandt’s Self-Portrait, which are on permanent display.
Alone with Vermeer has been hailed as a bold and imaginative answer to the challenges of the pandemic.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2021 issue 1
Editor's letter: Doing better
The Black Lives Matter movement has challenged museums professionals to ask testing questions about their role in reparative history and the way we display and interpret racist and colonial collections
People: Brent Bushnell
Two Bit Circus has pivoted to an innovative online model aimed at keeping its community in touch
People: Michel Linet-Frion
After decades creating for Disney, Grévin and Center Parcs, Linet-Frion has launched his own consultancy
People: Anthony Rawlins
The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
Interview: Sarah Roots
Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Inspired: Alone with Vermeer
The Mauritshuis in The Hague has allowed visitors one-to-one time with Vermeer’s <i>View of Delft</i>, ‘the most beautiful painting in the world’
Aquariums: Into the deep
Merlin and the Sea Life Trust share the highs and lows of the epic journey to get two whales to their new home in the world’s first beluga whale sanctuary in Iceland
Innovation: Sea change
Edge Innovations’ incredibly
life-like robot dolphins could spell the end of marine mammals in aquariums, says CEO Walt Conti
Interview: Bob Rogers
As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Sponsored: Technically Creative
With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Sponsored: Fun Spot: Providing turnkey solutions
Industry innovator, Fun Spot, is on a roll, with a new EMEA
office and a range of innovative new products to help operators
deliver excellence to the family fun market. We find out more
Interview: Phil Hettema
The Hettema Group president on weathering the pandemic and creating powerful experiences
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
