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With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Step and Play is a giant interactive keyboard from Technically Creativ
What does Technically Creative do? We create the ultimate in immersive experiences. Our team is dedicated to providing captivating visitor experience installations, large or small. Think of us as your one-stop all in-house experience provider.
Which sectors do you work in? We work with theme parks, family entertainment centres, retail and visitor attractions. Anything fun!
What type of projects do you take on? We create VR attractions, software modelling and interactive games, as well as immersive retail experiences, interactive mini-golf centres and F&B environments. Other areas include lighting, show control and digital audio installations, projection mapping, bespoke exhibition stand tech, electronics, and installations.
Who are your key clients? We work with a range of different clients to create attractions all around the globe. From private attractions, theme parks and FECs, creative design studios to museum and retail contractors.
What services do you offer? As a one-stop-shop experience provider, we currently offer the following services: concept design, interactive environments, lighting, interactive software, audio visual, show control, electrical/electronics and project management. We’re also extremely excited to have launched a range of off-the shelf Technically Creative products, including Magic Sand Pit, which brings imagined landscapes to life; The Town Planner, an interactive VR landscape creator; and Step and Play, a giant interactive keyboard.
Where in the world do you work? We can work anywhere! All our installations are designed and built at our headquarters, before being installed on site. Our dedicated team have worked all over the world, completing projects such as the Xplore Family Entertainment Centre in Athens, and the Madagascar Mad Pursuit attraction in Dubai.
What’s your company mission? To be a one-stop shop for all attraction technical requirements. We love guiding our clients from their initial idea right the way through to project completion and aftercare.
What makes you special and different? We’re a one-stop-shop for all interactive attraction needs. That means we can take your initial idea through concept, R&D, design, production and finally through to installation. We also offer aftercare and maintenance packages to ensure your installation continues to bring joy to guests for years to come. Another key factor that separates Technically Creative from the competition, is that every member of our team has installation experience, even those who are desk-based. This means that our team constantly has the end goal in sight, and we all pull in the right direction to ensure we deliver an outstanding installation.
What’s your working process? Firstly, understanding the client’s requirements and budget is key to creating the attraction they desire. We then work closely with the client on concept development. Our talented designers then produce creative concept visuals. The next stage is production design, before we build and test our work, on-site at our headquarters in York. The final stage is installation, where we get to see the idea come to life.
From where do you draw inspiration? Many childhood experiences serve as the inspiration for the work I do. From the age of five I was already creating fantasy gardens and learning about electronics. I find that children have a very simple view of the world, and often some of the simpler ideas are more exciting with endless possibilities.
Which projects have you worked on? One of our most exciting recent projects was the Xplore Family Entertainment Centre in Athens, Greece. We worked on this project for over six months, creating interactives for 20 different zones across three sections: The Exploratorium, Adventureland and The Oceans. For the Exploratorium, we created and installed a laser harp, motion graffiti, and a giant piano. In Adventureland there’s a Laser Maze, or you can design and service a car, or even have a go on our racing simulator. This area of the centre also features a new interactive we’ve created, called Virtual Village. Similar to SimCity this is a totally interactive installation that allows players to build a virtual village in real-time using our live rendering software. We also installed all the lighting, show control, electrical control systems, audio and PA systems throughout Xplore Athens.
How do you see the industry changing? Since the outbreak of COVID-19 a lot of attractions have had to change the way they operate. This will influence the business feasibility of operators and suppliers. I can see a future where visitor dwell time is factored into the design of attractions to help account for social distancing, for now it is positive to see more projects resurfacing, and we look forward to seeing the sector thrive once again in the coming year.
The core team
• Marc Broadbent
Founder, owner, and creative director
• Clare Sims
PA to Marc Broadbent & project manager
Read more from this issue of Spa Business magazine
View contents of Spa Business 2021 issue 1
Editor's letter: Doing better
The Black Lives Matter movement has challenged museums professionals to ask testing questions about their role in reparative history and the way we display and interpret racist and colonial collections
People: Brent Bushnell
Two Bit Circus has pivoted to an innovative online model aimed at keeping its community in touch
People: Michel Linet-Frion
After decades creating for Disney, Grévin and Center Parcs, Linet-Frion has launched his own consultancy
People: Anthony Rawlins
The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
Interview: Sarah Roots
Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Inspired: Alone with Vermeer
The Mauritshuis in The Hague has allowed visitors one-to-one time with Vermeer’s <i>View of Delft</i>, ‘the most beautiful painting in the world’
Aquariums: Into the deep
Merlin and the Sea Life Trust share the highs and lows of the epic journey to get two whales to their new home in the world’s first beluga whale sanctuary in Iceland
Innovation: Sea change
Edge Innovations’ incredibly
life-like robot dolphins could spell the end of marine mammals in aquariums, says CEO Walt Conti
Interview: Bob Rogers
As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Sponsored: Technically Creative
With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Sponsored: Fun Spot: Providing turnkey solutions
Industry innovator, Fun Spot, is on a roll, with a new EMEA
office and a range of innovative new products to help operators
deliver excellence to the family fun market. We find out more
Interview: Phil Hettema
The Hettema Group president on weathering the pandemic and creating powerful experiences
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
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With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Step and Play is a giant interactive keyboard from Technically Creativ
What does Technically Creative do? We create the ultimate in immersive experiences. Our team is dedicated to providing captivating visitor experience installations, large or small. Think of us as your one-stop all in-house experience provider.
Which sectors do you work in? We work with theme parks, family entertainment centres, retail and visitor attractions. Anything fun!
What type of projects do you take on? We create VR attractions, software modelling and interactive games, as well as immersive retail experiences, interactive mini-golf centres and F&B environments. Other areas include lighting, show control and digital audio installations, projection mapping, bespoke exhibition stand tech, electronics, and installations.
Who are your key clients? We work with a range of different clients to create attractions all around the globe. From private attractions, theme parks and FECs, creative design studios to museum and retail contractors.
What services do you offer? As a one-stop-shop experience provider, we currently offer the following services: concept design, interactive environments, lighting, interactive software, audio visual, show control, electrical/electronics and project management. We’re also extremely excited to have launched a range of off-the shelf Technically Creative products, including Magic Sand Pit, which brings imagined landscapes to life; The Town Planner, an interactive VR landscape creator; and Step and Play, a giant interactive keyboard.
Where in the world do you work? We can work anywhere! All our installations are designed and built at our headquarters, before being installed on site. Our dedicated team have worked all over the world, completing projects such as the Xplore Family Entertainment Centre in Athens, and the Madagascar Mad Pursuit attraction in Dubai.
What’s your company mission? To be a one-stop shop for all attraction technical requirements. We love guiding our clients from their initial idea right the way through to project completion and aftercare.
What makes you special and different? We’re a one-stop-shop for all interactive attraction needs. That means we can take your initial idea through concept, R&D, design, production and finally through to installation. We also offer aftercare and maintenance packages to ensure your installation continues to bring joy to guests for years to come. Another key factor that separates Technically Creative from the competition, is that every member of our team has installation experience, even those who are desk-based. This means that our team constantly has the end goal in sight, and we all pull in the right direction to ensure we deliver an outstanding installation.
What’s your working process? Firstly, understanding the client’s requirements and budget is key to creating the attraction they desire. We then work closely with the client on concept development. Our talented designers then produce creative concept visuals. The next stage is production design, before we build and test our work, on-site at our headquarters in York. The final stage is installation, where we get to see the idea come to life.
From where do you draw inspiration? Many childhood experiences serve as the inspiration for the work I do. From the age of five I was already creating fantasy gardens and learning about electronics. I find that children have a very simple view of the world, and often some of the simpler ideas are more exciting with endless possibilities.
Which projects have you worked on? One of our most exciting recent projects was the Xplore Family Entertainment Centre in Athens, Greece. We worked on this project for over six months, creating interactives for 20 different zones across three sections: The Exploratorium, Adventureland and The Oceans. For the Exploratorium, we created and installed a laser harp, motion graffiti, and a giant piano. In Adventureland there’s a Laser Maze, or you can design and service a car, or even have a go on our racing simulator. This area of the centre also features a new interactive we’ve created, called Virtual Village. Similar to SimCity this is a totally interactive installation that allows players to build a virtual village in real-time using our live rendering software. We also installed all the lighting, show control, electrical control systems, audio and PA systems throughout Xplore Athens.
How do you see the industry changing? Since the outbreak of COVID-19 a lot of attractions have had to change the way they operate. This will influence the business feasibility of operators and suppliers. I can see a future where visitor dwell time is factored into the design of attractions to help account for social distancing, for now it is positive to see more projects resurfacing, and we look forward to seeing the sector thrive once again in the coming year.
The core team
• Marc Broadbent
Founder, owner, and creative director
• Clare Sims
PA to Marc Broadbent & project manager
Read more from this issue of Spa Business magazine
View contents of Spa Business 2021 issue 1
Editor's letter: Doing better
The Black Lives Matter movement has challenged museums professionals to ask testing questions about their role in reparative history and the way we display and interpret racist and colonial collections
People: Brent Bushnell
Two Bit Circus has pivoted to an innovative online model aimed at keeping its community in touch
People: Michel Linet-Frion
After decades creating for Disney, Grévin and Center Parcs, Linet-Frion has launched his own consultancy
People: Anthony Rawlins
The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
Interview: Sarah Roots
Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Inspired: Alone with Vermeer
The Mauritshuis in The Hague has allowed visitors one-to-one time with Vermeer’s <i>View of Delft</i>, ‘the most beautiful painting in the world’
Aquariums: Into the deep
Merlin and the Sea Life Trust share the highs and lows of the epic journey to get two whales to their new home in the world’s first beluga whale sanctuary in Iceland
Innovation: Sea change
Edge Innovations’ incredibly
life-like robot dolphins could spell the end of marine mammals in aquariums, says CEO Walt Conti
Interview: Bob Rogers
As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Sponsored: Technically Creative
With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Sponsored: Fun Spot: Providing turnkey solutions
Industry innovator, Fun Spot, is on a roll, with a new EMEA
office and a range of innovative new products to help operators
deliver excellence to the family fun market. We find out more
Interview: Phil Hettema
The Hettema Group president on weathering the pandemic and creating powerful experiences
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
+ More featured suppliers
COMPANY PROFILES
Aquaform With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
