Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
People profile
Dolly Parton

singer-songwriter


Country singer Dolly Parton has announced plans for the US$37m expansion of her Dollywood theme park in Pigeon Forge, Tennessee.

To feature new rides, live entertainment and dining experiences, the Wildwood Grove expansion will open to the public in 2019.

“When I’d be out exploring in the hills around our home in the Smoky Mountains, I’d let my imagination roam free,” says Parton. “I’d pretend that the frogs and butterflies were my friends. I’d imagine what it would be like to fly with a dragonfly or to follow a bear family through the woods. Now all these things are coming true for our guests in Wildwood Grove.”

Visitors will enter Wildwood Grove through the trunk of a giant fallen tree, emerging into the imaginative land envisioned by Parton. At the heart of the land, a 55ft-tall (16.7m) tree grows from a cluster of natural rock and boulders, offering a natural platform for live performances from the park’s entertainers.

At night, the tree will come to life, with a show featuring “butterflies glowing in a kaleidoscope of spectacular colour.”

The main attraction will be Dragonflier – a suspended family rollercoaster. Joining it will be the Treetop Tower, Black Bear Trail, Mad Mocking Bird flying carousel, Sycamore Swing swinging ship and the Frogs and Fireflies carousel.

A 4,000sq ft (371sq m) indoor play area is also included in the plans. Called Hidden Hollow, the space is a climate controlled area with climbing structures, slides and games. A second play area, called Wildwood Creek will offer an outdoor playspace featuring pop jets and splash pools. The space will also feature a set of instruments available to play.

“This area is going to give families a place to explore, play and imagine together, but more importantly, it’s a place where they can spend more time together,” Parton says.

“I believe everyone has a song in their heart that needs to be set free. Wildwood Grove will be a place where families can learn together about what their heart song truly is.”

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 3
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemis

Elemis was founded in London in 1989 by Linda Steiner whose vision was to create a skincare range as [more...]
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
People profile
Dolly Parton

singer-songwriter


Country singer Dolly Parton has announced plans for the US$37m expansion of her Dollywood theme park in Pigeon Forge, Tennessee.

To feature new rides, live entertainment and dining experiences, the Wildwood Grove expansion will open to the public in 2019.

“When I’d be out exploring in the hills around our home in the Smoky Mountains, I’d let my imagination roam free,” says Parton. “I’d pretend that the frogs and butterflies were my friends. I’d imagine what it would be like to fly with a dragonfly or to follow a bear family through the woods. Now all these things are coming true for our guests in Wildwood Grove.”

Visitors will enter Wildwood Grove through the trunk of a giant fallen tree, emerging into the imaginative land envisioned by Parton. At the heart of the land, a 55ft-tall (16.7m) tree grows from a cluster of natural rock and boulders, offering a natural platform for live performances from the park’s entertainers.

At night, the tree will come to life, with a show featuring “butterflies glowing in a kaleidoscope of spectacular colour.”

The main attraction will be Dragonflier – a suspended family rollercoaster. Joining it will be the Treetop Tower, Black Bear Trail, Mad Mocking Bird flying carousel, Sycamore Swing swinging ship and the Frogs and Fireflies carousel.

A 4,000sq ft (371sq m) indoor play area is also included in the plans. Called Hidden Hollow, the space is a climate controlled area with climbing structures, slides and games. A second play area, called Wildwood Creek will offer an outdoor playspace featuring pop jets and splash pools. The space will also feature a set of instruments available to play.

“This area is going to give families a place to explore, play and imagine together, but more importantly, it’s a place where they can spend more time together,” Parton says.

“I believe everyone has a song in their heart that needs to be set free. Wildwood Grove will be a place where families can learn together about what their heart song truly is.”

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 3
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
Dollywood’s new Wildwood Grove addition will feature 11 new experiences, six new rides included among them
LATEST NEWS
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemis

Elemis was founded in London in 1989 by Linda Steiner whose vision was to create a skincare range as [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS