Supermodel, photographer and humanitarian Helena Christensen has added ambassador and investor for skincare brand Nimue Skin Technology to her list of roles.
The South African skincare brand announced the partnership with the 48-year-old Danish model and former Victoria’s Secret Angel prior to the recent launch of its Age Intelligence (AI) range.
Christensen was approached by Nimue’s CEO, Dr Karsten Wellner, who asked her to try the products before deciding if she wanted to become involved with the brand. Christensen says Wellner wanted her to really love the brand rather than just being a spokesperson. “They wanted me to almost approve of the products before I went into the collaboration,” she explains. “They wanted to know that I’d felt that the range was efficient, and that I trusted the product.”
Christensen tried the AI range for 18 months, and offered the company feedback throughout the process. At the end, she decided not only to be a spokesperson for the brand, but to become an investor in the company as well. “I’m not just presenting another product without really knowing what it feels like on my skin – that’s very atypical in this business,” she says.
The AI line is the latest launch from Nimue, which is distributed in 23 countries globally, including South Africa, Sweden, Denmark, the Netherlands, the UAE and Germany. Designed to target the visible signs of ageing, AI is formulated with intelligent active ingredients, including chicory root extract, hydrolyzed myrtle leaf extract and calendula flower extract.
Christensen hopes to play an active role in product development in the future. “I’m hoping that next time I’ll even be in the lab, giving them a little nudge,” she says. “I would really like them to include a facial oil in the range.”
Read more from this issue of Spa Business magazine
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
Supermodel, photographer and humanitarian Helena Christensen has added ambassador and investor for skincare brand Nimue Skin Technology to her list of roles.
The South African skincare brand announced the partnership with the 48-year-old Danish model and former Victoria’s Secret Angel prior to the recent launch of its Age Intelligence (AI) range.
Christensen was approached by Nimue’s CEO, Dr Karsten Wellner, who asked her to try the products before deciding if she wanted to become involved with the brand. Christensen says Wellner wanted her to really love the brand rather than just being a spokesperson. “They wanted me to almost approve of the products before I went into the collaboration,” she explains. “They wanted to know that I’d felt that the range was efficient, and that I trusted the product.”
Christensen tried the AI range for 18 months, and offered the company feedback throughout the process. At the end, she decided not only to be a spokesperson for the brand, but to become an investor in the company as well. “I’m not just presenting another product without really knowing what it feels like on my skin – that’s very atypical in this business,” she says.
The AI line is the latest launch from Nimue, which is distributed in 23 countries globally, including South Africa, Sweden, Denmark, the Netherlands, the UAE and Germany. Designed to target the visible signs of ageing, AI is formulated with intelligent active ingredients, including chicory root extract, hydrolyzed myrtle leaf extract and calendula flower extract.
Christensen hopes to play an active role in product development in the future. “I’m hoping that next time I’ll even be in the lab, giving them a little nudge,” she says. “I would really like them to include a facial oil in the range.”
Read more from this issue of Spa Business magazine
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
