Beauty & Melody Hair and Spa sold more than 3,500 vouchers with Groupon / shutterstock
Beauty & Melody is a salon group offering hair, beauty, and aesthetic treatments across London. Playing host to L’Oréal and Aveda hairstyling services plus treatments from the likes of Caci and Environ, the salons are a go-to haven for many celebrities.
Following the opening of its first salon, Beauty & Melody Hair and Spa needed to make its name known. Elena Hachaturianc, owner of Beauty & Melody tells Spa Business how using Groupon has helped her expand the company.
What encouraged you to work with Groupon? Before working with Groupon, I had tried many different marketing strategies. The location of the salon is very central, and we have lots of hotels around us. I had meetings with hotel managers and concierges and we worked with local businesses to offer corporate discounts, however, we never achieved the results we really wanted. I’d heard about Groupon before I opened my first salon, and I really liked the idea that with Groupon you only have to pay when you have a customer. There are usually never any guarantees with a marketing strategy; you can spend thousands and might not even have one customer, so this strategy really appealed to me.
How did you use Groupon? Through Groupon we sold laser hair removal and spa deals. To give you an example of its success, we sold more than 3,500 vouchers during the first eight months of trading in just one of our salons.
How has Groupon helped your business? As a result of working with Groupon, after a year and a half in business, I’ve managed to open six more branches – we have seven branches now. It’s also helped to employ more staff; we’ve gone from five to more than 70 people.
Would you recommend Groupon? I would recommend Groupon for other businesses who are looking for huge online exposure, increased website traffic, and if it’s the right deal – a lot of new customers!
KEYWORD: Groupon
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Beauty & Melody Hair and Spa sold more than 3,500 vouchers with Groupon / shutterstock
Beauty & Melody is a salon group offering hair, beauty, and aesthetic treatments across London. Playing host to L’Oréal and Aveda hairstyling services plus treatments from the likes of Caci and Environ, the salons are a go-to haven for many celebrities.
Following the opening of its first salon, Beauty & Melody Hair and Spa needed to make its name known. Elena Hachaturianc, owner of Beauty & Melody tells Spa Business how using Groupon has helped her expand the company.
What encouraged you to work with Groupon? Before working with Groupon, I had tried many different marketing strategies. The location of the salon is very central, and we have lots of hotels around us. I had meetings with hotel managers and concierges and we worked with local businesses to offer corporate discounts, however, we never achieved the results we really wanted. I’d heard about Groupon before I opened my first salon, and I really liked the idea that with Groupon you only have to pay when you have a customer. There are usually never any guarantees with a marketing strategy; you can spend thousands and might not even have one customer, so this strategy really appealed to me.
How did you use Groupon? Through Groupon we sold laser hair removal and spa deals. To give you an example of its success, we sold more than 3,500 vouchers during the first eight months of trading in just one of our salons.
How has Groupon helped your business? As a result of working with Groupon, after a year and a half in business, I’ve managed to open six more branches – we have seven branches now. It’s also helped to employ more staff; we’ve gone from five to more than 70 people.
Would you recommend Groupon? I would recommend Groupon for other businesses who are looking for huge online exposure, increased website traffic, and if it’s the right deal – a lot of new customers!
KEYWORD: Groupon
Read more from this issue of Spa Business magazine
Promotional feature: Oakworks
Dafne Berlanga, vice president of international business
development of Oakworks, discusses the importance of sustainability
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
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(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
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Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
+ More featured suppliers
COMPANY PROFILES
Fenix Group srl Fenix Group, founded by Gianluca Cavalletti in Italy, launched Endospheres to revolutionise aestheti [more...]
