Beauty & Melody Hair and Spa sold more than 3,500 vouchers with Groupon / shutterstock
Beauty & Melody is a salon group offering hair, beauty, and aesthetic treatments across London. Playing host to L’Oréal and Aveda hairstyling services plus treatments from the likes of Caci and Environ, the salons are a go-to haven for many celebrities.
Following the opening of its first salon, Beauty & Melody Hair and Spa needed to make its name known. Elena Hachaturianc, owner of Beauty & Melody tells Spa Business how using Groupon has helped her expand the company.
What encouraged you to work with Groupon? Before working with Groupon, I had tried many different marketing strategies. The location of the salon is very central, and we have lots of hotels around us. I had meetings with hotel managers and concierges and we worked with local businesses to offer corporate discounts, however, we never achieved the results we really wanted. I’d heard about Groupon before I opened my first salon, and I really liked the idea that with Groupon you only have to pay when you have a customer. There are usually never any guarantees with a marketing strategy; you can spend thousands and might not even have one customer, so this strategy really appealed to me.
How did you use Groupon? Through Groupon we sold laser hair removal and spa deals. To give you an example of its success, we sold more than 3,500 vouchers during the first eight months of trading in just one of our salons.
How has Groupon helped your business? As a result of working with Groupon, after a year and a half in business, I’ve managed to open six more branches – we have seven branches now. It’s also helped to employ more staff; we’ve gone from five to more than 70 people.
Would you recommend Groupon? I would recommend Groupon for other businesses who are looking for huge online exposure, increased website traffic, and if it’s the right deal – a lot of new customers!
KEYWORD: Groupon
Read more from this issue of Spa Business magazine
Promotional feature: Oakworks
Dafne Berlanga, vice president of international business
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Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
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Beauty & Melody Hair and Spa sold more than 3,500 vouchers with Groupon / shutterstock
Beauty & Melody is a salon group offering hair, beauty, and aesthetic treatments across London. Playing host to L’Oréal and Aveda hairstyling services plus treatments from the likes of Caci and Environ, the salons are a go-to haven for many celebrities.
Following the opening of its first salon, Beauty & Melody Hair and Spa needed to make its name known. Elena Hachaturianc, owner of Beauty & Melody tells Spa Business how using Groupon has helped her expand the company.
What encouraged you to work with Groupon? Before working with Groupon, I had tried many different marketing strategies. The location of the salon is very central, and we have lots of hotels around us. I had meetings with hotel managers and concierges and we worked with local businesses to offer corporate discounts, however, we never achieved the results we really wanted. I’d heard about Groupon before I opened my first salon, and I really liked the idea that with Groupon you only have to pay when you have a customer. There are usually never any guarantees with a marketing strategy; you can spend thousands and might not even have one customer, so this strategy really appealed to me.
How did you use Groupon? Through Groupon we sold laser hair removal and spa deals. To give you an example of its success, we sold more than 3,500 vouchers during the first eight months of trading in just one of our salons.
How has Groupon helped your business? As a result of working with Groupon, after a year and a half in business, I’ve managed to open six more branches – we have seven branches now. It’s also helped to employ more staff; we’ve gone from five to more than 70 people.
Would you recommend Groupon? I would recommend Groupon for other businesses who are looking for huge online exposure, increased website traffic, and if it’s the right deal – a lot of new customers!
KEYWORD: Groupon
Read more from this issue of Spa Business magazine
Promotional feature: Oakworks
Dafne Berlanga, vice president of international business
development of Oakworks, discusses the importance of sustainability
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism
destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection,
called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company
ramps up its global expansion of both its Capella and Patina brands.
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
