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People profile
Joshua Luckow

Founder, SolaVieve


As a former executive director of US destination spa Canyon Ranch, Joshua Luckow had the rare opportunity to work in every key area of the business while overseeing the company’s complicated operations and jointly running the flagship property in Arizona.

Now, he wants to use his experience to bring a similar type of wellness destination to Europe and beyond. Working with several other former Canyon Ranch employees, Luckow has started a new venture, SolaVieve, which will design, develop, acquire and operate holistic, immersive wellness properties.

“This is the dawn of a consumer-led revolution within the booming wellness market,” says Luckow. “Vacationing is moving from indulgence to purpose; hospitality from conventional to experiential. At the same time, healthcare is shifting from sick care to optimal living, while spa is moving from a glamorous extravagance to a meaningful pursuit.”

Joining him is Jerry Cohen, who co-founded Canyon Ranch and was the long-standing CEO, and will serve as SolaVieve’s executive chairman; and Natalie Rushton, who was senior operations manager for Canyon Ranch’s At Sea SpaClub division, and who is the vice president of operations.

Luckow says SolaVieve, which is headquartered in Geneva, Switzerland, is focused on generating a sustainable triple-bottom-line return — people, planet, and profit. Key to the model is bringing on expert staff who engage guests at a transformational level in health and wellbeing. “We are not about momentary detoxification or mere escapism, but nurturing one’s lifestyle,” says Rushton.

Programming falls under one of six divisions: Health & Healing, Fitness & Movement, Spiritual & Creative, Rest & Relaxation, Food & Nutrition, and Personal Growth. The business model will bring an all-inclusive concept, in order to “minimise the transactional costs that might prevent someone from pursuing their passion, curiosity, or recommended health action,” says Luckow.

Plans are underway for the first SolaVieve, but Luckow is keeping specifics under wraps for now. He hopes to have three locations within the next five years.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 1
Natalie Rushton and Jerry Cohen (right) will join Luckow in the new company
Natalie Rushton and Jerry Cohen (right) will join Luckow in the new company
Guests will be engaged on a transformational level
Guests will be engaged on a transformational level / shutterstock
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
People profile
Joshua Luckow

Founder, SolaVieve


As a former executive director of US destination spa Canyon Ranch, Joshua Luckow had the rare opportunity to work in every key area of the business while overseeing the company’s complicated operations and jointly running the flagship property in Arizona.

Now, he wants to use his experience to bring a similar type of wellness destination to Europe and beyond. Working with several other former Canyon Ranch employees, Luckow has started a new venture, SolaVieve, which will design, develop, acquire and operate holistic, immersive wellness properties.

“This is the dawn of a consumer-led revolution within the booming wellness market,” says Luckow. “Vacationing is moving from indulgence to purpose; hospitality from conventional to experiential. At the same time, healthcare is shifting from sick care to optimal living, while spa is moving from a glamorous extravagance to a meaningful pursuit.”

Joining him is Jerry Cohen, who co-founded Canyon Ranch and was the long-standing CEO, and will serve as SolaVieve’s executive chairman; and Natalie Rushton, who was senior operations manager for Canyon Ranch’s At Sea SpaClub division, and who is the vice president of operations.

Luckow says SolaVieve, which is headquartered in Geneva, Switzerland, is focused on generating a sustainable triple-bottom-line return — people, planet, and profit. Key to the model is bringing on expert staff who engage guests at a transformational level in health and wellbeing. “We are not about momentary detoxification or mere escapism, but nurturing one’s lifestyle,” says Rushton.

Programming falls under one of six divisions: Health & Healing, Fitness & Movement, Spiritual & Creative, Rest & Relaxation, Food & Nutrition, and Personal Growth. The business model will bring an all-inclusive concept, in order to “minimise the transactional costs that might prevent someone from pursuing their passion, curiosity, or recommended health action,” says Luckow.

Plans are underway for the first SolaVieve, but Luckow is keeping specifics under wraps for now. He hopes to have three locations within the next five years.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 1
Natalie Rushton and Jerry Cohen (right) will join Luckow in the new company
Natalie Rushton and Jerry Cohen (right) will join Luckow in the new company
Guests will be engaged on a transformational level
Guests will be engaged on a transformational level / shutterstock
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

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Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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