The traditions, beauty and mysteries of China’s rich culture are at the heart of IDEATTACK’s new mixed-used tourism destination – with a healthy dose of high technology, futuristic fantasy and time travel
The Voyages of Discovery is a boat ride and special effects theatre attraction based on seven expeditions of the admiral Zheng He
What is the project? The project, entitled Timeless China, is a cultural experience park which is inspired by the timeless values of the Chinese cultural heritage.
Where is it? Timeless China is located 35km (22 miles) from the centre of Beijing, on the way to the most-visited section of the Great Wall at Badaling. The theme park is part of Beijing Outlets World, a large complex that also includes a shopping mall, a resort and a conference centre.
What’s your role on the project? IDEATTACK has designed all stages of the project, from the overall concept to the smallest details.
When does it open and how much is it costing? It opens in the first half of 2016 and the budget is $150m to $200m (£97m to £129m, €133m to €177m).
What is the aim of the attraction? Most of Timeless China’s attractions are inspired by important historical events and highlights of Chinese history, interwoven with local legends and myths. Some of the attractions are inspired by the future. The park is envisioned as a “time machine” that enables visitors to experience the fourth dimension with the help of high technology. The idea was to connect the attractions with the limitless possibility of travel within China, without temporal or spatial limitations. Some of the attractions are dedicated to Beijing as the capital city. Each attraction is a “technological fantasy”, a simulation of future technology.
Who is the target audience? Both local people and domestic and international tourists.
How big is the attraction? It’s a 76,000sqm (818,000sq ft) site, and approximately half of the site will be built on (32,500sqm, 350,000sq ft). Between 1.5 million and 1.8 million people are forecast to visit every year.
Can you describe your design? The architectural style of the park follows the idea of the “limitless” nature of the attractions and symbolises a passage between past, present and future. The architectural forms, colours, textures and shapes of the buildings are a combination of stylised old and new forms, forming a new and distinct, eternal architectural form.
Timeless China has two entrances: one in the north and one in the south, following the symbolism of feng shui principles. The theme park will be divided into two zones, one with indoor attractions with partially covered walkways and another completely outdoor area with outdoor attractions.
The layout of the theme park is designed to transform the relatively small area of 76,000sqm into a very diverse and, from the point of view of the visitors, much larger area. The configuration of pathways makes it look much bigger than it actually is, and there is additionally a second-level walking area in the central part of the park, connected by three bridges. Every part of the project will have a green, individually designed landscape to fit the overall space-time vortex theme.
As part of the wider concept, the environment is very important and in itself plays the role of an attraction. Timeless China has a wide range of unique retail and food offerings. One of the areas of the park is specially dedicated to the concept of organic food and a healthy lifestyle and this concept is present throughout the park.
What was your inspiration? The inspiration was Chinese cultural heritage. The inspiration for the concept design is a vortex of time, a trans-dimensional spiral that connects different points in space and time.
What do you want to achieve? Our goal is to develop a world-class theme park in China and to create a unique IP for the park without using existing established brands.
What themes and motifs are you using? Important historical events from Chinese history, Chinese myths and legends, modern technology and the simulation of future technology.
What materials are being used? Who are the suppliers? Most materials are sourced and supplied in China, with a couple of foreign suppliers. Wherever possible we use natural materials such as wood, brick and stone, but also technological materials such as bioplastic façade, composite panels with natural wood, polyurethane and polystyrene foam facade elements, polyolefin plastics, non-transparent Plexiglas and artificial and natural grass for covering the roofs.
Is this typical of IDEATTACK’s approach to design and design philosophy? For us, every project is different. We don’t have a typical approach.
IDEATTACK specialises in “one-of-a-kind” attractions. How is this one-of-a-kind? Here, for the first time, we have a fusion of two of the latest concepts: a commercial development and lifestyle centre, and a story-based attraction inspired by local heritage.
The theme park is designed to introduce a human-scale environment into a huge city, and to create something unique by building an original IP for the park.
The interpretation of historical events and legends is also original. We didn’t create literal replicas of historical events, myths and themeing, but modern interpretations to appeal to a modern audience.
Is this a modern/cutting-edge attraction? Timeless China is modern in terms of technology and ride systems used in the attraction and in its abstract interpretation of historical heritage.
Read more from this issue of Spa Business magazine
Attractions: Gone, Not Forgotten
We find out what people thought of
Dismaland, Banksy’s twisted theme park
and contemporary art attraction – and
talk to one of the Dismal Stewards
Promotional feature: IdeAttack
Mysteries of China’s rich culture are at the heart of IDEATTACK’s new mixed-used tourism destination
Zoos & Aquariums: Turn over a New Reef
The Florida Aquarium is teaming
up with the National Aquarium of
Cuba in a bid to save and restore
the region’s precious coral reefs
IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based company creates high quality, original and profitable attractions on a realistic budget. The service includes all stages of project development, from masterplanning and concept design to brand design and construction supervision.
Voyages of Discovery attraction at Timeless China, near Beijing
IDEATTACK designed all details, such as mascots
and logos
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Prism Light Pod
Prism Light Pod launched its first
whole-body red light bed in 2016. We
expanded with the Prism Li [more...]
Esse
Esse is a professional microbiome skincare brand founded in South Africa in 2002 by organic chemist, [more...]
The traditions, beauty and mysteries of China’s rich culture are at the heart of IDEATTACK’s new mixed-used tourism destination – with a healthy dose of high technology, futuristic fantasy and time travel
The Voyages of Discovery is a boat ride and special effects theatre attraction based on seven expeditions of the admiral Zheng He
What is the project? The project, entitled Timeless China, is a cultural experience park which is inspired by the timeless values of the Chinese cultural heritage.
Where is it? Timeless China is located 35km (22 miles) from the centre of Beijing, on the way to the most-visited section of the Great Wall at Badaling. The theme park is part of Beijing Outlets World, a large complex that also includes a shopping mall, a resort and a conference centre.
What’s your role on the project? IDEATTACK has designed all stages of the project, from the overall concept to the smallest details.
When does it open and how much is it costing? It opens in the first half of 2016 and the budget is $150m to $200m (£97m to £129m, €133m to €177m).
What is the aim of the attraction? Most of Timeless China’s attractions are inspired by important historical events and highlights of Chinese history, interwoven with local legends and myths. Some of the attractions are inspired by the future. The park is envisioned as a “time machine” that enables visitors to experience the fourth dimension with the help of high technology. The idea was to connect the attractions with the limitless possibility of travel within China, without temporal or spatial limitations. Some of the attractions are dedicated to Beijing as the capital city. Each attraction is a “technological fantasy”, a simulation of future technology.
Who is the target audience? Both local people and domestic and international tourists.
How big is the attraction? It’s a 76,000sqm (818,000sq ft) site, and approximately half of the site will be built on (32,500sqm, 350,000sq ft). Between 1.5 million and 1.8 million people are forecast to visit every year.
Can you describe your design? The architectural style of the park follows the idea of the “limitless” nature of the attractions and symbolises a passage between past, present and future. The architectural forms, colours, textures and shapes of the buildings are a combination of stylised old and new forms, forming a new and distinct, eternal architectural form.
Timeless China has two entrances: one in the north and one in the south, following the symbolism of feng shui principles. The theme park will be divided into two zones, one with indoor attractions with partially covered walkways and another completely outdoor area with outdoor attractions.
The layout of the theme park is designed to transform the relatively small area of 76,000sqm into a very diverse and, from the point of view of the visitors, much larger area. The configuration of pathways makes it look much bigger than it actually is, and there is additionally a second-level walking area in the central part of the park, connected by three bridges. Every part of the project will have a green, individually designed landscape to fit the overall space-time vortex theme.
As part of the wider concept, the environment is very important and in itself plays the role of an attraction. Timeless China has a wide range of unique retail and food offerings. One of the areas of the park is specially dedicated to the concept of organic food and a healthy lifestyle and this concept is present throughout the park.
What was your inspiration? The inspiration was Chinese cultural heritage. The inspiration for the concept design is a vortex of time, a trans-dimensional spiral that connects different points in space and time.
What do you want to achieve? Our goal is to develop a world-class theme park in China and to create a unique IP for the park without using existing established brands.
What themes and motifs are you using? Important historical events from Chinese history, Chinese myths and legends, modern technology and the simulation of future technology.
What materials are being used? Who are the suppliers? Most materials are sourced and supplied in China, with a couple of foreign suppliers. Wherever possible we use natural materials such as wood, brick and stone, but also technological materials such as bioplastic façade, composite panels with natural wood, polyurethane and polystyrene foam facade elements, polyolefin plastics, non-transparent Plexiglas and artificial and natural grass for covering the roofs.
Is this typical of IDEATTACK’s approach to design and design philosophy? For us, every project is different. We don’t have a typical approach.
IDEATTACK specialises in “one-of-a-kind” attractions. How is this one-of-a-kind? Here, for the first time, we have a fusion of two of the latest concepts: a commercial development and lifestyle centre, and a story-based attraction inspired by local heritage.
The theme park is designed to introduce a human-scale environment into a huge city, and to create something unique by building an original IP for the park.
The interpretation of historical events and legends is also original. We didn’t create literal replicas of historical events, myths and themeing, but modern interpretations to appeal to a modern audience.
Is this a modern/cutting-edge attraction? Timeless China is modern in terms of technology and ride systems used in the attraction and in its abstract interpretation of historical heritage.
Read more from this issue of Spa Business magazine
Attractions: Gone, Not Forgotten
We find out what people thought of
Dismaland, Banksy’s twisted theme park
and contemporary art attraction – and
talk to one of the Dismal Stewards
Promotional feature: IdeAttack
Mysteries of China’s rich culture are at the heart of IDEATTACK’s new mixed-used tourism destination
Zoos & Aquariums: Turn over a New Reef
The Florida Aquarium is teaming
up with the National Aquarium of
Cuba in a bid to save and restore
the region’s precious coral reefs
IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based company creates high quality, original and profitable attractions on a realistic budget. The service includes all stages of project development, from masterplanning and concept design to brand design and construction supervision.
Voyages of Discovery attraction at Timeless China, near Beijing
IDEATTACK designed all details, such as mascots
and logos
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Prism Light Pod Prism Light Pod launched its first
whole-body red light bed in 2016. We
expanded with the Prism Li [more...]
