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Q&A
Patrizia Bortolin

Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof


What have been the highs and lows so far?
The resort was already an extremely successful wellness retreat for couples and leisure guests, mainly from German-speaking markets, but owners, Klaus and Monika Ladurner, are very interested in health, medicine and wellness that improves lifestyle and as a result, my brief was to create a meaningful wellness philosophy that could showcase treatments and overall wellness as the main reasons to come to Preidlhof. My aim was to also create a framework for our offering and make it more appealing for international guests.

What’s the starting point for any change?
It depends whether it’s a new-build or an existing location, but generally after staying a couple of days I can sense the main direction that should be taken to express its potential.

How do you know when you’re happy a property is finally where you want it to be?
I’m extremely creative and my life is 24-hour wellness research, always tuned and updated, so once the flow of creativity starts it goes far and fast – I then adapt to the limitations of the project, whether resource, space or budget.

When it comes to creativity and concept development I sometimes dream of working with an unlimited budget, as in my mind, I feel there is always more that can be achieved.

When it comes to execution, I benefit from logistics, management, marketing and people skills. Everything is in a state of continuous change for me – development never stops until I see and feel coherence, flowing operations, strong results from guests and effective sales and marketing actions.

When living and working in the place feels positive, inspiring and seems peaceful for guests and the team, at that point I can call myself happy.

What’s your process for discovering a property’s essence and then building out its spa menu?
This is my favourite part, it’s pure creativity and intuition, combined with experience in travel, hospitality and wellness.

My process is ‘idea-research-study-design-develop-trial-go-live’ and my aim is to use my love for the spa world and my deep trust in holistic therapies to bring everything to life. I once saw a quote I love that captures this. It comes from a dialogue between Socrates, Phaedrus and Eupalinos during which Eupalinos refers to buildings which are ‘mute’, some which ‘speak’ and others which ‘sing’.

Where do you get your inspiration?
Spirituality permeates my life and gives me the capacity to think, be mindful of and receptive to the environment and people, and to develop my social intelligence and get in touch with my talents.

I now live more in the flow, connecting the inside and outside and seeing things in perspective. Living like this has healed my life and helped me unlock my professional potential. When my daily creative flow can’t be expressed in my work, I use it to cook, to play, to draw, to dream and to coach friends and colleagues ... otherwise I get stuck.

I enjoy meeting new people who inspire my mind and fill my soul, as well as observing guests and talking to them, which also gives me precious information. I’m also obsessed with the experiential side of life and never stop studying, so I’m developing a rich background of knowledge that pops up unexpectedly with new connections and ideas. l

FEATURED SUPPLIERS

Anticipation builds for 2024 Medical Wellness Congress
The much-anticipated 2024 Medical Wellness Congress (MWC) will be themed around Vitality – The Key to Longevity and take place from 8-9 April at St. Martin’s Spa & Lodge in Austria, near Vienna. [more...]

Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Encapsulating the essence of Espa in one beautiful, ornamental art piece, the new Espa Alabastros Bergamot & Jasmine Candle honours the senses with precious aromatherapy ingredients and natural materials. [more...]
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COMPANY PROFILES
The Wellness

Guaranteeing economic success for our customers - as well as the ultimate wellness experience for th [more...]
Spa Supply Solutions

Spa Supply Solutions was founded in 2014 by Julie Bevilacqua, who is qualified in spa management an [more...]
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02-04 Mar 2024

World Spa & Wellness Conference

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03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Q&A
Patrizia Bortolin

Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof


What have been the highs and lows so far?
The resort was already an extremely successful wellness retreat for couples and leisure guests, mainly from German-speaking markets, but owners, Klaus and Monika Ladurner, are very interested in health, medicine and wellness that improves lifestyle and as a result, my brief was to create a meaningful wellness philosophy that could showcase treatments and overall wellness as the main reasons to come to Preidlhof. My aim was to also create a framework for our offering and make it more appealing for international guests.

What’s the starting point for any change?
It depends whether it’s a new-build or an existing location, but generally after staying a couple of days I can sense the main direction that should be taken to express its potential.

How do you know when you’re happy a property is finally where you want it to be?
I’m extremely creative and my life is 24-hour wellness research, always tuned and updated, so once the flow of creativity starts it goes far and fast – I then adapt to the limitations of the project, whether resource, space or budget.

When it comes to creativity and concept development I sometimes dream of working with an unlimited budget, as in my mind, I feel there is always more that can be achieved.

When it comes to execution, I benefit from logistics, management, marketing and people skills. Everything is in a state of continuous change for me – development never stops until I see and feel coherence, flowing operations, strong results from guests and effective sales and marketing actions.

When living and working in the place feels positive, inspiring and seems peaceful for guests and the team, at that point I can call myself happy.

What’s your process for discovering a property’s essence and then building out its spa menu?
This is my favourite part, it’s pure creativity and intuition, combined with experience in travel, hospitality and wellness.

My process is ‘idea-research-study-design-develop-trial-go-live’ and my aim is to use my love for the spa world and my deep trust in holistic therapies to bring everything to life. I once saw a quote I love that captures this. It comes from a dialogue between Socrates, Phaedrus and Eupalinos during which Eupalinos refers to buildings which are ‘mute’, some which ‘speak’ and others which ‘sing’.

Where do you get your inspiration?
Spirituality permeates my life and gives me the capacity to think, be mindful of and receptive to the environment and people, and to develop my social intelligence and get in touch with my talents.

I now live more in the flow, connecting the inside and outside and seeing things in perspective. Living like this has healed my life and helped me unlock my professional potential. When my daily creative flow can’t be expressed in my work, I use it to cook, to play, to draw, to dream and to coach friends and colleagues ... otherwise I get stuck.

I enjoy meeting new people who inspire my mind and fill my soul, as well as observing guests and talking to them, which also gives me precious information. I’m also obsessed with the experiential side of life and never stop studying, so I’m developing a rich background of knowledge that pops up unexpectedly with new connections and ideas. l

LATEST NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
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In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
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Mountain wellness retreat to open among US$2.4bn Omani Mountain Destination
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar.
Third Space gears up to open three new clubs
Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
Safety guidelines address dangers of cold water immersion
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life Saving and Swimming Pool & Spa Association to develop a position statement on cold water immersion therapy (CWI).
bbspa_Group announces launch of UK branch, helmed by Kirsty MacCormick
European spa and wellness consultancy bbspa_Group has ventured into the UK market and launched bbspa_UK in collaboration with award-winning spa consultant Kirsty MacCormick.
Kerzner’s first Siro fitness and recovery hotel now open in Dubai
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
Espa unveils urban spa at Marriott's Paragraph Freedom Square in Tbilisi
A new three-floor Espa spa has opened in Tbilisi – the capital city of Georgia – at Marriott's new hotel, Paragraph Freedom Square, A Luxury Collection Hotel, Tbilisi.
The Gym Group revolutionises training for midlife women with industry-first programme
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The Well HQ, educating its trainers on how best to support midlife women.
+ More news   
 
FEATURED SUPPLIERS

Anticipation builds for 2024 Medical Wellness Congress
The much-anticipated 2024 Medical Wellness Congress (MWC) will be themed around Vitality – The Key to Longevity and take place from 8-9 April at St. Martin’s Spa & Lodge in Austria, near Vienna. [more...]

Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Encapsulating the essence of Espa in one beautiful, ornamental art piece, the new Espa Alabastros Bergamot & Jasmine Candle honours the senses with precious aromatherapy ingredients and natural materials. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wellness

Guaranteeing economic success for our customers - as well as the ultimate wellness experience for th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS