The sauna features theatre-style lighting and club-quality sound system / Nicole Wozniak at Resorts World Las Vegas
The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna, with the capacity to seat an audience of up to 40 people who sit together and enjoy the theatrical art of sauna aufguss.
Inspired by the European tradition of communal bathing, where a sauna is not only a place for rest and rejuvenation, but also a social gathering point that builds community and bonding around the shared purpose of wellbeing.
Awana’s theatre-inspired, 360sq ft sauna was created by Design for Leisure (DFL) in collaboration with aufguss consultants Lasse Eriksen, vice president of Aufguss-WM and Rob Keijzer, a three-time world aufguss champion and professional trainer – in collaboration with spa consultant Cary Collier at Blu Spas.
Design details The sauna, from Klafs, is made from Canadian Hemlock shaped to the contour of the curved walls – a key feature of the spa’s sacred geometric design.
Event saunas must be designed and built for purpose, and Awana’s has been specially created for sauna aufguss performances, with theatre-style lighting and a club-quality sound system, complete with sub-woofers hidden under the benches and capable of high volumes.
Space between the centrally-positioned heater and the first bench ensure sauna masters are able to move freely among guests, performing elaborate moves with their dancing towels that are choreographed to music, lighting and their own custom aromatherapy.
The sauna heater has also been manufactured to suit aufguss performances, as it acts as the focal point, being creatively clad in marble and illuminated for maximum visual impact. The heater needs to be powerful enough to quickly reheat the sauna rocks after each dramatic infusion of water and/or aromatic ice balls by the sauna master.
Training the masters Sauna aufguss has evolved significantly in recent decades as a performance art and can be anything from an elaborate and theatrical show with mesmerising towel work and audiences clapping and singing, to quieter, almost out-of-body, meditative journeys and sound baths.
Traditionally, aufguss was less ritualistic and more utilitarian: sauna attendants (or masters) were on hand to help circulate heat, humidity and infusions, without much fanfare. But times change and now, a new breed of enthusiastic and dedicated sauna masters is constantly evolving the art, making it far more performative and interactive.
“It’s hard to think of a better place than the Las Vegas strip for the first event sauna in America,” says DFL CEO, Don Genders. “There’s an amazing pool of talented performers living locally, many of whom have already embraced wellness in their daily lives and appeared in large Las Vegas shows, such as Cirque du Soleil. Clearly, sauna masters with that kind of talent will be able to capture the attention of Vegas spa-goers.”
Genders, alongside Eriksen and Keijzer, spent a week at the property working with spa director Jennifer Lynn Raftery training a team of sauna masters in the art of aufguss.
Prior to the European team’s arrival, Awana’s new sauna masters had watched aufguss YouTube videos and were already performing their own, uniquely American sauna theatrics. Eriksen predicted this would be a precursor of things to come, saying: “I can already see this team of sauna masters taking the Aufguss World Masters by storm in the not-so-distant future.” Raftery has already offered Awana to host the first-ever North American heat of this event.
If the enthusiasm of guests at Awana is any indication, sauna aufguss is destined to make its way to many more spas in the US. All came out buzzing, saying they’d never experienced anything like it. Aufguss is an entertaining, emotional and spirit-lifting way to enjoy true wellness benefits.
Aufguss fun in Vegas
Lisa Starr enjoyed her first US aufguss experience
Professional dancers have been trained as sauna masters / photo:s Lisa Starr
If you want to visit a fabulous spa, few cities in the US have more to offer than Las Vegas. Each of the many casino hotels offers massive spa and wellness spaces, but the new Awana Spa at Resorts World has debuted a novelty that no other spa in the US can boast – an event sauna.
My visit turned out to be the perfect antidote to fatigue caused by several days of sensory bombardment at a busy trade show.
With professional dancers who’ve been trained as sauna masters to create an immersive and entertaining heat experience, Awana’s aufguss experience included aromatherapy, special lighting effects and accompanying music in a choice of different sauna shows throughout the day.
The sauna masters added a heightened element of performance and sizzle to my sauna experience, which helped me forget how long I’d been sweating.
After the sauna I was presented with a multitude of relaxation options, including six vitality pools, a heated crystal laconium, steamrooms, cool mist showers, tepidarium chairs and an experiential rain walk – all of which are available with any spa treatment at the facility or by using a special Fountain of Youth pass.
Healthy snacks and beverages were also available in the delightful mixed-sex relaxation space, equipped with loungers and TV screens, where I relaxed and got a foot treatment while watching TV.
Awana’s internationally-inspired spa treatment menu focuses on end results, with the desired effect of each listed. I enjoyed the 90-minute Machu Picchu massage, which incorporated aromatherapy and crystals for balancing, and was delivered by a very skilled therapist. The treatment rooms featured a soothing earth-toned colour palette and beautiful lighting, while the calm environment allowed me to forget that I was only steps away from the Las Vegas strip.
Finding the spa within the massive, three-hotel building wasn’t easy, but it was well worth the effort.
The sauna masters added a heightened element of performance and sizzle to my sauna experience
Read more from this issue of Spa Business magazine
View contents of Spa Business 2022 issue 1
"When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
Spa People: Zoe Wall
Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
New opening: Healing oasis
Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
Interview: Deborah Szekely
As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
First Person: Siempre Mejor!
After 82 years, Rancho La Puerta is
still beloved among guests around
the world, who return year after
year for a dose of holistic wellbeing.
Jane Kitchen spent a week at the
Mexican resort to discover how the
spirit of ‘Siempre mejor!’ or ‘Always
better!’ lives on in the 21st century
Sponsored: Phytomer: Celebrating the sea
The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
GWS: Boston strong
If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
Promotion: Yon-ka: Plant power
Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
First person: Paradise at Preidlhof
Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
Q&A: Patrizia Bortolin
Lisa Starr talks to the award winning visionary
who’s injecting new vigour into Preidlhof
Promotion: Reconnect with ISPA
After a two-year absence, ISPA’s annual Conference offers its
members an opportunity to reconnect and to learn more about
the available tools that can help them recharge their businesses
Q&A: Daniele Vastolo
Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
Research: Human nature
Anne Dimon reports on the latest research insights from the Wellness Tourism Association
Saunas: Aufguss
The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
Software: Getting (Hyper) personal
Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
Supplier showcase: Art of Cryo: Best of both worlds
Art of Cryo is blending its high-performance cryotherapy
solutions with intermittent vacuum therapy to offer a
complete and effective whole-body wellness experience
Promotion: Comfort Zone
From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
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The sauna features theatre-style lighting and club-quality sound system / Nicole Wozniak at Resorts World Las Vegas
The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna, with the capacity to seat an audience of up to 40 people who sit together and enjoy the theatrical art of sauna aufguss.
Inspired by the European tradition of communal bathing, where a sauna is not only a place for rest and rejuvenation, but also a social gathering point that builds community and bonding around the shared purpose of wellbeing.
Awana’s theatre-inspired, 360sq ft sauna was created by Design for Leisure (DFL) in collaboration with aufguss consultants Lasse Eriksen, vice president of Aufguss-WM and Rob Keijzer, a three-time world aufguss champion and professional trainer – in collaboration with spa consultant Cary Collier at Blu Spas.
Design details The sauna, from Klafs, is made from Canadian Hemlock shaped to the contour of the curved walls – a key feature of the spa’s sacred geometric design.
Event saunas must be designed and built for purpose, and Awana’s has been specially created for sauna aufguss performances, with theatre-style lighting and a club-quality sound system, complete with sub-woofers hidden under the benches and capable of high volumes.
Space between the centrally-positioned heater and the first bench ensure sauna masters are able to move freely among guests, performing elaborate moves with their dancing towels that are choreographed to music, lighting and their own custom aromatherapy.
The sauna heater has also been manufactured to suit aufguss performances, as it acts as the focal point, being creatively clad in marble and illuminated for maximum visual impact. The heater needs to be powerful enough to quickly reheat the sauna rocks after each dramatic infusion of water and/or aromatic ice balls by the sauna master.
Training the masters Sauna aufguss has evolved significantly in recent decades as a performance art and can be anything from an elaborate and theatrical show with mesmerising towel work and audiences clapping and singing, to quieter, almost out-of-body, meditative journeys and sound baths.
Traditionally, aufguss was less ritualistic and more utilitarian: sauna attendants (or masters) were on hand to help circulate heat, humidity and infusions, without much fanfare. But times change and now, a new breed of enthusiastic and dedicated sauna masters is constantly evolving the art, making it far more performative and interactive.
“It’s hard to think of a better place than the Las Vegas strip for the first event sauna in America,” says DFL CEO, Don Genders. “There’s an amazing pool of talented performers living locally, many of whom have already embraced wellness in their daily lives and appeared in large Las Vegas shows, such as Cirque du Soleil. Clearly, sauna masters with that kind of talent will be able to capture the attention of Vegas spa-goers.”
Genders, alongside Eriksen and Keijzer, spent a week at the property working with spa director Jennifer Lynn Raftery training a team of sauna masters in the art of aufguss.
Prior to the European team’s arrival, Awana’s new sauna masters had watched aufguss YouTube videos and were already performing their own, uniquely American sauna theatrics. Eriksen predicted this would be a precursor of things to come, saying: “I can already see this team of sauna masters taking the Aufguss World Masters by storm in the not-so-distant future.” Raftery has already offered Awana to host the first-ever North American heat of this event.
If the enthusiasm of guests at Awana is any indication, sauna aufguss is destined to make its way to many more spas in the US. All came out buzzing, saying they’d never experienced anything like it. Aufguss is an entertaining, emotional and spirit-lifting way to enjoy true wellness benefits.
Aufguss fun in Vegas
Lisa Starr enjoyed her first US aufguss experience
Professional dancers have been trained as sauna masters / photo:s Lisa Starr
If you want to visit a fabulous spa, few cities in the US have more to offer than Las Vegas. Each of the many casino hotels offers massive spa and wellness spaces, but the new Awana Spa at Resorts World has debuted a novelty that no other spa in the US can boast – an event sauna.
My visit turned out to be the perfect antidote to fatigue caused by several days of sensory bombardment at a busy trade show.
With professional dancers who’ve been trained as sauna masters to create an immersive and entertaining heat experience, Awana’s aufguss experience included aromatherapy, special lighting effects and accompanying music in a choice of different sauna shows throughout the day.
The sauna masters added a heightened element of performance and sizzle to my sauna experience, which helped me forget how long I’d been sweating.
After the sauna I was presented with a multitude of relaxation options, including six vitality pools, a heated crystal laconium, steamrooms, cool mist showers, tepidarium chairs and an experiential rain walk – all of which are available with any spa treatment at the facility or by using a special Fountain of Youth pass.
Healthy snacks and beverages were also available in the delightful mixed-sex relaxation space, equipped with loungers and TV screens, where I relaxed and got a foot treatment while watching TV.
Awana’s internationally-inspired spa treatment menu focuses on end results, with the desired effect of each listed. I enjoyed the 90-minute Machu Picchu massage, which incorporated aromatherapy and crystals for balancing, and was delivered by a very skilled therapist. The treatment rooms featured a soothing earth-toned colour palette and beautiful lighting, while the calm environment allowed me to forget that I was only steps away from the Las Vegas strip.
Finding the spa within the massive, three-hotel building wasn’t easy, but it was well worth the effort.
The sauna masters added a heightened element of performance and sizzle to my sauna experience
Read more from this issue of Spa Business magazine
View contents of Spa Business 2022 issue 1
"When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
Spa People: Zoe Wall
Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
New opening: Healing oasis
Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
Interview: Deborah Szekely
As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
First Person: Siempre Mejor!
After 82 years, Rancho La Puerta is
still beloved among guests around
the world, who return year after
year for a dose of holistic wellbeing.
Jane Kitchen spent a week at the
Mexican resort to discover how the
spirit of ‘Siempre mejor!’ or ‘Always
better!’ lives on in the 21st century
Sponsored: Phytomer: Celebrating the sea
The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
GWS: Boston strong
If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
Promotion: Yon-ka: Plant power
Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
First person: Paradise at Preidlhof
Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
Q&A: Patrizia Bortolin
Lisa Starr talks to the award winning visionary
who’s injecting new vigour into Preidlhof
Promotion: Reconnect with ISPA
After a two-year absence, ISPA’s annual Conference offers its
members an opportunity to reconnect and to learn more about
the available tools that can help them recharge their businesses
Q&A: Daniele Vastolo
Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
Research: Human nature
Anne Dimon reports on the latest research insights from the Wellness Tourism Association
Saunas: Aufguss
The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
Software: Getting (Hyper) personal
Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
Supplier showcase: Art of Cryo: Best of both worlds
Art of Cryo is blending its high-performance cryotherapy
solutions with intermittent vacuum therapy to offer a
complete and effective whole-body wellness experience
Promotion: Comfort Zone
From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a
digital platform that will provide professionals with strategic guidance on how to build
transformational leisure experiences that drive profit.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
+ More featured suppliers
COMPANY PROFILES
Kemitron GmbH Our
portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]