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Saunas
Aufguss

The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports


The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna, with the capacity to seat an audience of up to 40 people who sit together and enjoy the theatrical art of sauna aufguss.

Inspired by the European tradition of communal bathing, where a sauna is not only a place for rest and rejuvenation, but also a social gathering point that builds community and bonding around the shared purpose of wellbeing.

Awana’s theatre-inspired, 360sq ft sauna was created by Design for Leisure (DFL) in collaboration with aufguss consultants Lasse Eriksen, vice president of Aufguss-WM and Rob Keijzer, a three-time world aufguss champion and professional trainer – in collaboration with spa consultant Cary Collier at Blu Spas.

Design details
The sauna, from Klafs, is made from Canadian Hemlock shaped to the contour of the curved walls – a key feature of the spa’s sacred geometric design.

Event saunas must be designed and built for purpose, and Awana’s has been specially created for sauna aufguss performances, with theatre-style lighting and a club-quality sound system, complete with sub-woofers hidden under the benches and capable of high volumes.

Space between the centrally-positioned heater and the first bench ensure sauna masters are able to move freely among guests, performing elaborate moves with their dancing towels that are choreographed to music, lighting and their own custom aromatherapy.

The sauna heater has also been manufactured to suit aufguss performances, as it acts as the focal point, being creatively clad in marble and illuminated for maximum visual impact. The heater needs to be powerful enough to quickly reheat the sauna rocks after each dramatic infusion of water and/or aromatic ice balls by the sauna master.

Training the masters
Sauna aufguss has evolved significantly in recent decades as a performance art and can be anything from an elaborate and theatrical show with mesmerising towel work and audiences clapping and singing, to quieter, almost out-of-body, meditative journeys and sound baths.

Traditionally, aufguss was less ritualistic and more utilitarian: sauna attendants (or masters) were on hand to help circulate heat, humidity and infusions, without much fanfare. But times change and now, a new breed of enthusiastic and dedicated sauna masters is constantly evolving the art, making it far more performative and interactive.

“It’s hard to think of a better place than the Las Vegas strip for the first event sauna in America,” says DFL CEO, Don Genders. “There’s an amazing pool of talented performers living locally, many of whom have already embraced wellness in their daily lives and appeared in large Las Vegas shows, such as Cirque du Soleil. Clearly, sauna masters with that kind of talent will be able to capture the attention of Vegas spa-goers.”

Genders, alongside Eriksen and Keijzer, spent a week at the property working with spa director Jennifer Lynn Raftery training a team of sauna masters in the art of aufguss.

Prior to the European team’s arrival, Awana’s new sauna masters had watched aufguss YouTube videos and were already performing their own, uniquely American sauna theatrics. Eriksen predicted this would be a precursor of things to come, saying: “I can already see this team of sauna masters taking the Aufguss World Masters by storm in the not-so-distant future.” Raftery has already offered Awana to host the first-ever North American heat of this event.

If the enthusiasm of guests at Awana is any indication, sauna aufguss is destined to make its way to many more spas in the US. All came out buzzing, saying they’d never experienced anything like it. Aufguss is an entertaining, emotional and spirit-lifting way to enjoy true wellness benefits.
Aufguss fun in Vegas
Lisa Starr enjoyed her first US aufguss experience
Professional dancers have been trained as sauna masters / photo:s Lisa Starr

If you want to visit a fabulous spa, few cities in the US have more to offer than Las Vegas. Each of the many casino hotels offers massive spa and wellness spaces, but the new Awana Spa at Resorts World has debuted a novelty that no other spa in the US can boast – an event sauna.

My visit turned out to be the perfect antidote to fatigue caused by several days of sensory bombardment at a busy trade show.

With professional dancers who’ve been trained as sauna masters to create an immersive and entertaining heat experience, Awana’s aufguss experience included aromatherapy, special lighting effects and accompanying music in a choice of different sauna shows throughout the day.

The sauna masters added a heightened element of performance and sizzle to my sauna experience, which helped me forget how long I’d been sweating.

After the sauna I was presented with a multitude of relaxation options, including six vitality pools, a heated crystal laconium, steamrooms, cool mist showers, tepidarium chairs and an experiential rain walk – all of which are available with any spa treatment at the facility or by using a special Fountain of Youth pass.

Healthy snacks and beverages were also available in the delightful mixed-sex relaxation space, equipped with loungers and TV screens, where I relaxed and got a foot treatment while watching TV.

Awana’s internationally-inspired spa treatment menu focuses on end results, with the desired effect of each listed. I enjoyed the 90-minute Machu Picchu massage, which incorporated aromatherapy and crystals for balancing, and was delivered by a very skilled therapist. The treatment rooms featured a soothing earth-toned colour palette and beautiful lighting, while the calm environment allowed me to forget that I was only steps away from the Las Vegas strip.

Finding the spa within the massive, three-hotel building wasn’t easy, but it was well worth the effort.

The sauna masters added a heightened element of performance and sizzle to my sauna experience

Read more from this issue of Spa Business magazine

View contents of Spa Business 2022 issue 1

  • "When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
  • Editor's letter: Announcing WellHOF
    Liz Terry celebrates the purpose and passions of Deborah Szekely
  • Spa People: Suzanne Corcoran
    Suzanne Corcoran explains her new Scandinative Nordic spa model
  • Spa People: Zoe Wall
    Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
  • New opening: Healing oasis
    Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
  • Interview: Deborah Szekely
    As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
  • First Person: Siempre Mejor!
    After 82 years, Rancho La Puerta is still beloved among guests around the world, who return year after year for a dose of holistic wellbeing. Jane Kitchen spent a week at the Mexican resort to discover how the spirit of ‘Siempre mejor!’ or ‘Always better!’ lives on in the 21st century
  • Everyone's talking about: Going gender neutral
    Operators have the opportunity to adopt compassionate practices that welcome all members of the community, as Kath Hudson discovered
  • Sponsored: Phytomer: Celebrating the sea
    The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
  • GWS: Boston strong
    If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
  • Promotion: Yon-ka: Plant power
    Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
  • First person: Paradise at Preidlhof
    Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
  • Q&A: Patrizia Bortolin
    Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof
  • Promotion: Reconnect with ISPA
    After a two-year absence, ISPA’s annual Conference offers its members an opportunity to reconnect and to learn more about the available tools that can help them recharge their businesses
  • Q&A: Daniele Vastolo
    Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
  • Research: Human nature
    Anne Dimon reports on the latest research insights from the Wellness Tourism Association
  • Saunas: Aufguss
    The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
  • Software: Getting (Hyper) personal
    Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
  • Supplier showcase: Art of Cryo: Best of both worlds
    Art of Cryo is blending its high-performance cryotherapy solutions with intermittent vacuum therapy to offer a complete and effective whole-body wellness experience
  • Promotion: Comfort Zone
    From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
  • Promotion: Iyashi Dôme driving profits at the VL Paris ‘beauty apartment’
    When Vanessa Landreau set up VL Paris she installed an Iyashi Dôme sauna bed to complement her salon’s integrated, preventive and regenerative beauty treatment concept.
  • Finishing touch: Elevating sound
    Sound therapy has gone up a gear, with new service launches and tech hitting the market, as Spa Business reports
Awana’s rounded rooms and curved design create an nurturing feel
Awana’s rounded rooms and curved design create an nurturing feel / Nicole Wozniak at Resorts World Las Vegas
The Fountain of Youth experience at the Awana spa
The Fountain of Youth experience at the Awana spa / Awana Spa
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bioline Jatò

Bioline Jatò is a family Italian company operating in the professional skincare industry since 197 [more...]
Starpool SRL

Founded in 1975 in the Italian Dolomites, Starpool is a company specialising in wellness, health and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
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SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Saunas
Aufguss

The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports


The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna, with the capacity to seat an audience of up to 40 people who sit together and enjoy the theatrical art of sauna aufguss.

Inspired by the European tradition of communal bathing, where a sauna is not only a place for rest and rejuvenation, but also a social gathering point that builds community and bonding around the shared purpose of wellbeing.

Awana’s theatre-inspired, 360sq ft sauna was created by Design for Leisure (DFL) in collaboration with aufguss consultants Lasse Eriksen, vice president of Aufguss-WM and Rob Keijzer, a three-time world aufguss champion and professional trainer – in collaboration with spa consultant Cary Collier at Blu Spas.

Design details
The sauna, from Klafs, is made from Canadian Hemlock shaped to the contour of the curved walls – a key feature of the spa’s sacred geometric design.

Event saunas must be designed and built for purpose, and Awana’s has been specially created for sauna aufguss performances, with theatre-style lighting and a club-quality sound system, complete with sub-woofers hidden under the benches and capable of high volumes.

Space between the centrally-positioned heater and the first bench ensure sauna masters are able to move freely among guests, performing elaborate moves with their dancing towels that are choreographed to music, lighting and their own custom aromatherapy.

The sauna heater has also been manufactured to suit aufguss performances, as it acts as the focal point, being creatively clad in marble and illuminated for maximum visual impact. The heater needs to be powerful enough to quickly reheat the sauna rocks after each dramatic infusion of water and/or aromatic ice balls by the sauna master.

Training the masters
Sauna aufguss has evolved significantly in recent decades as a performance art and can be anything from an elaborate and theatrical show with mesmerising towel work and audiences clapping and singing, to quieter, almost out-of-body, meditative journeys and sound baths.

Traditionally, aufguss was less ritualistic and more utilitarian: sauna attendants (or masters) were on hand to help circulate heat, humidity and infusions, without much fanfare. But times change and now, a new breed of enthusiastic and dedicated sauna masters is constantly evolving the art, making it far more performative and interactive.

“It’s hard to think of a better place than the Las Vegas strip for the first event sauna in America,” says DFL CEO, Don Genders. “There’s an amazing pool of talented performers living locally, many of whom have already embraced wellness in their daily lives and appeared in large Las Vegas shows, such as Cirque du Soleil. Clearly, sauna masters with that kind of talent will be able to capture the attention of Vegas spa-goers.”

Genders, alongside Eriksen and Keijzer, spent a week at the property working with spa director Jennifer Lynn Raftery training a team of sauna masters in the art of aufguss.

Prior to the European team’s arrival, Awana’s new sauna masters had watched aufguss YouTube videos and were already performing their own, uniquely American sauna theatrics. Eriksen predicted this would be a precursor of things to come, saying: “I can already see this team of sauna masters taking the Aufguss World Masters by storm in the not-so-distant future.” Raftery has already offered Awana to host the first-ever North American heat of this event.

If the enthusiasm of guests at Awana is any indication, sauna aufguss is destined to make its way to many more spas in the US. All came out buzzing, saying they’d never experienced anything like it. Aufguss is an entertaining, emotional and spirit-lifting way to enjoy true wellness benefits.
Aufguss fun in Vegas
Lisa Starr enjoyed her first US aufguss experience
Professional dancers have been trained as sauna masters / photo:s Lisa Starr

If you want to visit a fabulous spa, few cities in the US have more to offer than Las Vegas. Each of the many casino hotels offers massive spa and wellness spaces, but the new Awana Spa at Resorts World has debuted a novelty that no other spa in the US can boast – an event sauna.

My visit turned out to be the perfect antidote to fatigue caused by several days of sensory bombardment at a busy trade show.

With professional dancers who’ve been trained as sauna masters to create an immersive and entertaining heat experience, Awana’s aufguss experience included aromatherapy, special lighting effects and accompanying music in a choice of different sauna shows throughout the day.

The sauna masters added a heightened element of performance and sizzle to my sauna experience, which helped me forget how long I’d been sweating.

After the sauna I was presented with a multitude of relaxation options, including six vitality pools, a heated crystal laconium, steamrooms, cool mist showers, tepidarium chairs and an experiential rain walk – all of which are available with any spa treatment at the facility or by using a special Fountain of Youth pass.

Healthy snacks and beverages were also available in the delightful mixed-sex relaxation space, equipped with loungers and TV screens, where I relaxed and got a foot treatment while watching TV.

Awana’s internationally-inspired spa treatment menu focuses on end results, with the desired effect of each listed. I enjoyed the 90-minute Machu Picchu massage, which incorporated aromatherapy and crystals for balancing, and was delivered by a very skilled therapist. The treatment rooms featured a soothing earth-toned colour palette and beautiful lighting, while the calm environment allowed me to forget that I was only steps away from the Las Vegas strip.

Finding the spa within the massive, three-hotel building wasn’t easy, but it was well worth the effort.

The sauna masters added a heightened element of performance and sizzle to my sauna experience

Read more from this issue of Spa Business magazine

View contents of Spa Business 2022 issue 1

  • "When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
  • Editor's letter: Announcing WellHOF
    Liz Terry celebrates the purpose and passions of Deborah Szekely
  • Spa People: Suzanne Corcoran
    Suzanne Corcoran explains her new Scandinative Nordic spa model
  • Spa People: Zoe Wall
    Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
  • New opening: Healing oasis
    Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
  • Interview: Deborah Szekely
    As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
  • First Person: Siempre Mejor!
    After 82 years, Rancho La Puerta is still beloved among guests around the world, who return year after year for a dose of holistic wellbeing. Jane Kitchen spent a week at the Mexican resort to discover how the spirit of ‘Siempre mejor!’ or ‘Always better!’ lives on in the 21st century
  • Everyone's talking about: Going gender neutral
    Operators have the opportunity to adopt compassionate practices that welcome all members of the community, as Kath Hudson discovered
  • Sponsored: Phytomer: Celebrating the sea
    The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
  • GWS: Boston strong
    If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
  • Promotion: Yon-ka: Plant power
    Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
  • First person: Paradise at Preidlhof
    Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
  • Q&A: Patrizia Bortolin
    Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof
  • Promotion: Reconnect with ISPA
    After a two-year absence, ISPA’s annual Conference offers its members an opportunity to reconnect and to learn more about the available tools that can help them recharge their businesses
  • Q&A: Daniele Vastolo
    Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
  • Research: Human nature
    Anne Dimon reports on the latest research insights from the Wellness Tourism Association
  • Saunas: Aufguss
    The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
  • Software: Getting (Hyper) personal
    Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
  • Supplier showcase: Art of Cryo: Best of both worlds
    Art of Cryo is blending its high-performance cryotherapy solutions with intermittent vacuum therapy to offer a complete and effective whole-body wellness experience
  • Promotion: Comfort Zone
    From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
  • Promotion: Iyashi Dôme driving profits at the VL Paris ‘beauty apartment’
    When Vanessa Landreau set up VL Paris she installed an Iyashi Dôme sauna bed to complement her salon’s integrated, preventive and regenerative beauty treatment concept.
  • Finishing touch: Elevating sound
    Sound therapy has gone up a gear, with new service launches and tech hitting the market, as Spa Business reports
Awana’s rounded rooms and curved design create an nurturing feel
Awana’s rounded rooms and curved design create an nurturing feel / Nicole Wozniak at Resorts World Las Vegas
The Fountain of Youth experience at the Awana spa
The Fountain of Youth experience at the Awana spa / Awana Spa
LATEST NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bioline Jatò

Bioline Jatò is a family Italian company operating in the professional skincare industry since 197 [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS