Actress Gwyneth Paltrow’s lifestyle brand Goop has branched out into skincare – Goop by Juice Beauty – with a range that capitalises on the Goop philosophy of ‘fresh-faced, natural beauty’.
Paltrow worked with California-based Juice Beauty to create the collection, which is made with plant-based juices and organic ingredients – including food-grade organic preservatives.
Appearing on the Tonight Show Starring Jimmy Kimmel, Paltrow illustrated this point by actually eating one of the products – dipping a french fry into the cream.
“I couldn’t find products that were luxurious and really effective and work with wrinkles and all that, that were organic,” Paltrow explained to TV host Kimmel. “I’m very into healthy food and wellness and I think that this is an extension of trying to eat well – and I’m really proud of it.”
The line features six products, including an Enriching Face Oil, Exfoliating Instant Facial, Luminous Melting Cleanser, Revitalizing Day Moisturizer, Replenishing Night Cream and Perfecting Eye Cream.
The formulas are made with meristem plant cells, which are sourced from poet’s daffodil and sweet iris, then blended with an antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles. The line also includes aloe, apple, lemon and grape juices; peptides; linseed extract; hyaluronic acid and vitamin C.
Paltrow told Kimmel she worked for 13 months “nonstop, back-and-forth with the chemists, until we got them feeling really beautiful.”
She added: “We’ve created luxurious, clean, organic formulas that are proven effective. We hope they change the way women think about skincare.”
The line is available through Paltrow’s Goop website, as well as at select retailers.
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Ask an expert: Visiting practitioners
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Actress Gwyneth Paltrow’s lifestyle brand Goop has branched out into skincare – Goop by Juice Beauty – with a range that capitalises on the Goop philosophy of ‘fresh-faced, natural beauty’.
Paltrow worked with California-based Juice Beauty to create the collection, which is made with plant-based juices and organic ingredients – including food-grade organic preservatives.
Appearing on the Tonight Show Starring Jimmy Kimmel, Paltrow illustrated this point by actually eating one of the products – dipping a french fry into the cream.
“I couldn’t find products that were luxurious and really effective and work with wrinkles and all that, that were organic,” Paltrow explained to TV host Kimmel. “I’m very into healthy food and wellness and I think that this is an extension of trying to eat well – and I’m really proud of it.”
The line features six products, including an Enriching Face Oil, Exfoliating Instant Facial, Luminous Melting Cleanser, Revitalizing Day Moisturizer, Replenishing Night Cream and Perfecting Eye Cream.
The formulas are made with meristem plant cells, which are sourced from poet’s daffodil and sweet iris, then blended with an antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles. The line also includes aloe, apple, lemon and grape juices; peptides; linseed extract; hyaluronic acid and vitamin C.
Paltrow told Kimmel she worked for 13 months “nonstop, back-and-forth with the chemists, until we got them feeling really beautiful.”
She added: “We’ve created luxurious, clean, organic formulas that are proven effective. We hope they change the way women think about skincare.”
The line is available through Paltrow’s Goop website, as well as at select retailers.
Read more from this issue of Spa Business magazine
Top team: Gwinganna Lifestyle Retreat
The people behind this world-renowned lifestyle retreat share their business insights with Julie Cramer. Plus a focus on co-investor Hugh Jackman
Ask an expert: Visiting practitioners
Done well, visiting practitioner programmes can boost profits by up to 40 per cent. But how can spas get the offer right? Kate Parker investigates
Promotional feature: Esadore - creating a splash
The MD of Esadore International, Theodora Kioussis, explains how the company’s creative, manufacturing and operational skill sets can bring an international managing director
of UAE-based esadore International to life in a short space of time
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
