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Voya has developed seven new rituals for the GCC market / photo: VOYA
Irish marine seaweed brand Voya is celebrating a significant development in its global expansion, having entered the Gulf Cooperation Council (GCC) market.
“We’re renowned internationally for our seamless supply chain, so it was vital to establish a subsidiary in the GCC to provide equivalent service and access to our partners in the region,” said Chantal Sanders, global head of sales at Voya.
“To ensure our success, we’ve adapted our global strategy to suit local consumer needs and devised a thorough planned go-to-market strategy, supported by wise investment.”
Building a presence Voya has formed partnerships with a number of properties, including:
• Talise Spa, at the Madinat Jumeirah Al Qasr – situated in the lush gardens of Jumeirah Al Qasr.
• Anantara Mina Al Arab at the Ras Al Khaimah Resort.
• Waldorf Astoria Dubai International Financial Centre.
• Waldorf Astoria Doha, West Bay.
• Five Palm Jumeirah Dubai.
• Grand Plaza Mövenpick Media City.
Additionally, the brand has worked in collaboration with Emirates Airlines for several years.
“Our strong and fruitful partnerships stem from our steadfast dedication to being a dependable ally,” added Sanders.
“We offer a high-quality, organic and sustainable service that matches the high standards of discerning customers, while adeptly managing complex supply chain challenges.”
Marking the occasion To celebrate its entry into the region, Voya has developed a new treatment menu with a heightened sense of luxury, tailored for its GCC partners.
Ranging from anti-pollutant facials, aromatic mud wraps and abdominal massages to specialised treatments which contour and tighten the hip and thigh area, Voya has unveiled a total of seven new decadent treatments.
The rituals augment its established menu of results-driven seaweed-based face and body treatments.
Pioneering in sustainability As a leader in sustainable practices, Voya has set new benchmarks for luxury organic skincare globally since its launch in 2006 as the world’s first certified organic, seaweed-based skincare brand.
From ethically sourcing its ingredients to using eco packaging and manufacturing processes, the brand integrates sustainability into every step of its production. Additionally, rigorous independent scientific research ensures its products are both environmentally responsible and deliver top-tier results.
Harmony with nature The GCC is known for luxury and innovative architecture and operators in the region are picking up on the sustainability trend – making it an ideal fit for Voya’s advanced green beauty philosophy.
This trend is part of a wider movement towards living in harmony with nature, leading to a growing number of GCC consumers embracing natural skincare as an essential part of sustainable living.
"We offer a high-quality, organic and sustainable service" – Chantal Sanders - global head of sales
Read more from this issue of Spa Business magazine
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Destination focus: London
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Sponsored: Beltrami – made in Italy
Beltrami has more than 50 years’ experience creating bespoke textile products for spas around the world, with a focus on quality
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Interview: Esin Güral Argat
The owner of Joali Being tells Neena Dhillon what inspired her to create an island dedicated to transformative wellbeing in the Maldives
Family matters: The Wilhelmis
The father and son duo behind the Buchinger Wilhelmi fasting method share their exciting plans for research and innovation with Megan Whitby
First person: By royal appointment
Lindsay Madden-Nadeau has a hypo-healing experience at Atlantis The Royal, Kerzner's sister property to the iconic Atlantis The Palm
Interview: Lyndell Nelis
The wellness director for Atlantis Resorts explains how its two Dubai properties are 'smashing it' when it comes to spa performance
New opening: Kilolani Spa
Grand Wailea's famous Hawaiian spa has been transformed into a moon-inspired, open-air haven
Event report: Hotting it up
Jane Kitchen reveals the thermal spa issues and trends delegates were talking about at this industry gathering in California
Sponsored: High end
Hoar Cross Hall has a new gym to match its award-winning hotel and spa. We find out more about the transformation
Software: Building relationships
Using personal data to create tailored experiences is paramount for spas, but operators have been fined millions for breaching GDPR. How can software systems help navigate this?
Sponsored: Add life
Increasing life expectancy is one of the great achievements of our
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Voya has developed seven new rituals for the GCC market / photo: VOYA
Irish marine seaweed brand Voya is celebrating a significant development in its global expansion, having entered the Gulf Cooperation Council (GCC) market.
“We’re renowned internationally for our seamless supply chain, so it was vital to establish a subsidiary in the GCC to provide equivalent service and access to our partners in the region,” said Chantal Sanders, global head of sales at Voya.
“To ensure our success, we’ve adapted our global strategy to suit local consumer needs and devised a thorough planned go-to-market strategy, supported by wise investment.”
Building a presence Voya has formed partnerships with a number of properties, including:
• Talise Spa, at the Madinat Jumeirah Al Qasr – situated in the lush gardens of Jumeirah Al Qasr.
• Anantara Mina Al Arab at the Ras Al Khaimah Resort.
• Waldorf Astoria Dubai International Financial Centre.
• Waldorf Astoria Doha, West Bay.
• Five Palm Jumeirah Dubai.
• Grand Plaza Mövenpick Media City.
Additionally, the brand has worked in collaboration with Emirates Airlines for several years.
“Our strong and fruitful partnerships stem from our steadfast dedication to being a dependable ally,” added Sanders.
“We offer a high-quality, organic and sustainable service that matches the high standards of discerning customers, while adeptly managing complex supply chain challenges.”
Marking the occasion To celebrate its entry into the region, Voya has developed a new treatment menu with a heightened sense of luxury, tailored for its GCC partners.
Ranging from anti-pollutant facials, aromatic mud wraps and abdominal massages to specialised treatments which contour and tighten the hip and thigh area, Voya has unveiled a total of seven new decadent treatments.
The rituals augment its established menu of results-driven seaweed-based face and body treatments.
Pioneering in sustainability As a leader in sustainable practices, Voya has set new benchmarks for luxury organic skincare globally since its launch in 2006 as the world’s first certified organic, seaweed-based skincare brand.
From ethically sourcing its ingredients to using eco packaging and manufacturing processes, the brand integrates sustainability into every step of its production. Additionally, rigorous independent scientific research ensures its products are both environmentally responsible and deliver top-tier results.
Harmony with nature The GCC is known for luxury and innovative architecture and operators in the region are picking up on the sustainability trend – making it an ideal fit for Voya’s advanced green beauty philosophy.
This trend is part of a wider movement towards living in harmony with nature, leading to a growing number of GCC consumers embracing natural skincare as an essential part of sustainable living.
"We offer a high-quality, organic and sustainable service" – Chantal Sanders - global head of sales
Read more from this issue of Spa Business magazine
Profile: King of Bhutan
Plans for a 'mindfulness city' nearly as big as Hong Kong have been unveiled by the King of Bhutan. Katie Barnes takes a closer look
Destination focus: London
Major hotel brands from Mandarin Oriental and Raffles to Six Senses are all investing in the UK capital, but how will they differentiate themselves asks Katie Barnes
Sponsored: Beltrami – made in Italy
Beltrami has more than 50 years’ experience creating bespoke textile products for spas around the world, with a focus on quality
Jeremy McCarthy: Details matter
Attention to detail is a superpower and necessity in the luxury spa arena, says our contributing editor
Interview: Esin Güral Argat
The owner of Joali Being tells Neena Dhillon what inspired her to create an island dedicated to transformative wellbeing in the Maldives
Family matters: The Wilhelmis
The father and son duo behind the Buchinger Wilhelmi fasting method share their exciting plans for research and innovation with Megan Whitby
First person: By royal appointment
Lindsay Madden-Nadeau has a hypo-healing experience at Atlantis The Royal, Kerzner's sister property to the iconic Atlantis The Palm
Interview: Lyndell Nelis
The wellness director for Atlantis Resorts explains how its two Dubai properties are 'smashing it' when it comes to spa performance
New opening: Kilolani Spa
Grand Wailea's famous Hawaiian spa has been transformed into a moon-inspired, open-air haven
Event report: Hotting it up
Jane Kitchen reveals the thermal spa issues and trends delegates were talking about at this industry gathering in California
Sponsored: High end
Hoar Cross Hall has a new gym to match its award-winning hotel and spa. We find out more about the transformation
Software: Building relationships
Using personal data to create tailored experiences is paramount for spas, but operators have been fined millions for breaching GDPR. How can software systems help navigate this?
Sponsored: Add life
Increasing life expectancy is one of the great achievements of our
times and Starpool is working to bring real meaning to longevity
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
