Mindbody, the leading experience technology platform for the wellness industry, and ClassPass, the premier fitness and wellness membership, have announced the ClassPass Revenue Guarantee.

This new program, exclusive to Mindbody customers, provides a monetarily backed guarantee that ClassPass will drive incremental revenue growth. Through this guarantee, if the business does not see a positive impact within 90 days of implementing ClassPass, Mindbody will write that customer a check for 2x the difference.

“In this new era of wellness, consumers are looking for well-rounded routines that encompass multiple dimensions of wellness. This provides a great opportunity for wellness businesses to expand their client base - but we know that 21% of Mindbody customers say that acquiring new clients is their top hurdle,” said Fritz Lanman, CEO of Mindbody and ClassPass. “Our goal has always been to help our customers build bigger, better businesses, and our data shows ClassPass drives a 32% user increase to studios. The ClassPass Revenue Guarantee shows Mindbody customers we don’t just believe that ClassPass will drive them new incremental revenue, we are willing to guarantee it."

Mindbody acquired ClassPass in October of 2021 bringing two of the industry’s most prominent leaders together. Mindbody helps businesses deliver amazing client experiences through powerful studio management software, while ClassPass helps businesses grow by merchandizing excess inventory and maximizing overall revenue by marketing and dynamically pricing open spots to ClassPass consumers. Together, Mindbody and ClassPass are creating the world’s largest wellness experience marketplace for consumers.

With 80 per cent of ClassPass users being new to the studios they visit, and 50% being new to group fitness, the potential for wellness businesses to gain new customers with ClassPass is substantial.

“Since bringing the companies together, we have seen firsthand how Mindbody and ClassPass are better together, and we are excited to show our customers just what this means through the Revenue Guarantee,” Lanman said.

find out more about the ClassPass Revenue Guarantee

Experience technology platform Mindbody has announced a global agreement with boutique fitness brand TRIB3 to support its franchisees as it expands internationally.

"A key component of success for our fitness industry is community. Mindbody’s data consistently shows that sense of community plays a key role in why consumers choose to partake in wellness experiences. With a premium fitness offering and a keen focus on building and fostering community in each individual location, TRIB3 is poised for impressive growth," said Josh McCarter, Mindbody CEO.

"With an expansive and constantly evolving suite of offerings, we look forward to growing alongside TRIB3 in this partnership."

TRIB3 sets itself apart in the fitness market through intensive and inclusive high-intensity interval training (HIIT) sessions with three elements: treadmills, resistance and intensity. Each TRIB3 location also nurtures its member community through purpose-designed lounge areas and mixology bars that host events, socials and celebrations of key milestones.

With locations currently open in territories including the UK, Spain, and Finland and stores sold in eight countries globally, TRIB3 continues broadening its reputation, brand and network across the globe. Mindbody’s easy-to-use customer acquisition and retention features, streamlined reporting and payments offerings will support TRIB3 in a successful rollout of its expansion strategy.

"TRIB3 is currently on track to open more than 1000 locations by 2026, so it is imperative to have a software partner that we can rely on to power and actively support our expansion efforts as well as further streamline our digital operations. We are confident that Mindbody fills this need," said Kevin Yates, CEO of TRIB3.

“With this partnership with Mindbody we have a consistent blueprint for opening new stores and true collaboration on their ongoing development roadmap; that means we are able to bring consistency across the brand for franchise partners, consumers and our team.”