Biologique Recherche is already the skincare partner of choice for luxury hotels and exclusive medical and day spas in over 85 countries. The global rollout of its ‘Ambassade Biologique Recherche’ concept is set to further grow its reputation for delivering results-driven treatments in a luxury setting.
According to company owners Rupert Schmid and Pierre-Louis Delapalme, the ‘Ambassade’ (embassy) concept was created by the brand’s founder, Yvan Allouche, who had a vision of creating a network of exclusive Biologique Recherche flagship properties to showcase the brand’s products and unique methodology for spa clients around the world.
“Our main goal is to expand our Ambassade network to the most emblematic cities and if possible, open one in each of our partners’ countries,” say Schmid and Delapalme.
The most recent locations opened in October in Stockholm and Brussels. Both near the heart of the city, in exclusive shopping areas close to other luxury brand flagships.
The company has also opened Ambassades in Paris, Los Angeles, Rome and Shanghai, with further locations coming online soon in New York and Boston and more international openings in the pipeline.
Schmid and Delapalme say spa menus reflect the company’s commitment to skincare excellence, while interiors are consistent with its luxury design principles.
“To extend the authenticity of the brand and create continuity, we borrowed elements from the original Ambassade in Paris to bring the same spirit to each destination,” they explained.
The Ambassades in Bruxelles and Stockholm each contain original pieces of furniture made to measure by cabinet makers and glass artists to reflect the brand’s identity.
They also incorporate decor with white, blue and gold touches, as well as the use of onyx displays and brass-trimmed cabinets to showcase products.
This consistency, together with the company’s powerful products, effective treatment protocols and customised solutions, is increasing its global visibility and enhancing its reputation.
As Schmid and Delapalme conclude, “Building brand recognition on an international scale ultimately benefits our entire network of partners.”
More: www.biologique-recherche.com
