Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
POSTED 22 Sep 2021 . BY Megan Whitby
The ultimate vision for Alchemy Springs is to create a grand public bathing facility that unites everyone to come together in the spirit of wellness and community Credit: Shutterstock/Natalia Burnina
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.

With a target opening of Q3 2024, Alchemy Springs is set to pay homage to San Francisco's history as the home of the iconic oceanfront Sutro Baths.

Built in 1894, Sutro Baths was a glass-roofed structure containing seven pools where the community socialised and enjoyed the natural healing salt waters of the Pacific Ocean. In 1966, the facility closed and later burnt down in June of that year.

Acting as a modern counterpart, Alchemy Springs will bring a communal bathhouse back to the city and be realised within a renovated masonry and timber warehouse built in 1919.

Architect Olle Lundberg and Lundberg Design are working in partnership with landscape architects Surface Design & Habitat Horticulture to create the new location. The designers are drawing inspiration from the Sutro Baths for the new bathhouse’s design.

Industry figure and consultant Mia Kyricos is also acting as an advisor on the project.

Alchemy Springs will incorporate a modern biophilic design to bring the outdoors indoors and provide a psychological and physical healing space to unplug and immerse in nature.

Plans include 16,000sq ft of open indoor-outdoor space, complete with multiple therapeutic baths including moon, mineral, massage and sun baths, as well as a salt cave, herbal steamroom, treatment rooms, an elixir lounge, café and retail boutique.

The guest journey is being curated so that visitors are immersed in a journey of the senses as they experience nature’s healing elements alongside bathing amenities inspired by the ancient alchemic elements of water, fire, air and earth.

“We’re incredibly excited to take this next step in sharing Alchemy Springs with the public,” said Rodney Fong, fourth-generation San Franciscan and small business owner.

“Community is at the forefront of the project, where we aim to provide an inclusive and accessible oasis that encourages social, collective wellness in San Francisco.

“Bathhouses are the perfect urban remedy for the rise in stress, technology overload and the decline of human interaction and access to nature.

“We welcome Alchemy Springs as an exciting new business, one that we believe will build a cultural movement that will have ripple effects well beyond our city.”

The project is raising funds through Small Change, an online real estate crowdfunding platform that provides an opportunity for anyone over 18 to invest, giving the general public an opportunity to own part of the company alongside accredited investors and to take part in this community building project for a manageable cost.

The ultimate vision is that Alchemy Springs becomes a public bathing facility that caters to members, drop-in guests and city tourists alike and unites everyone – of every economic status, race and gender – around the spirit of wellness and community.
Sutro Baths in the present day Credit: Shutterstock/Elizabeth Iris
RELATED STORIES
  Mia Kyricos to receive 2023 Cornell Hospitality Innovator of the Industry Award


Industry thought leader and consultant Mia Kyricos has been recognised for her contributions to hospitality and wellness with The Cornell Hospitality Innovator Award.
  Alchemy Group breaks ground on bathing oasis designed to revive San Francisco’s bathhouse culture


Alchemy Springs, an upcoming social spa project in San Francisco’s Lower Nob Hill neighbourhood, has broken ground on its nature-centric bathing area.
  The pandemic is serving as a catalyst for wellness and wellbeing, Mia Kyricos tells StarrCast


Lisa Starr, principal of Wynne Business and 35-year spa and wellness industry veteran, has launched the StarrCast podcast, interviewing wellness professionals about their career path.
  FEATURE: Insight: Hindsight 2020


Mia Kyricos looks at the harsh lessons that spas can learn from the last year
MORE NEWS
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speakers for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Therme creating ‘natural-healing urban oasis’ in South Korea, eyes further locations in Asia and US
Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea.
Prime IV Hydration & Wellness unveils Nashville location amid plans for 97 new franchise spas this year
Nutrient vitamin IV therapy franchise, Prime IV Hydration & Wellness, is accelerating its expansion across the US, having recently launched its third location in Nashville's Green Hills area.
+ More news   

FEATURED SUPPLIERS

Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
Unbescheiden GmbH

Unbescheiden GmbH was founded in 1869 in Baden- Baden, Germany [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
POSTED 22 Sep 2021 . BY Megan Whitby
The ultimate vision for Alchemy Springs is to create a grand public bathing facility that unites everyone to come together in the spirit of wellness and community Credit: Shutterstock/Natalia Burnina
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.

With a target opening of Q3 2024, Alchemy Springs is set to pay homage to San Francisco's history as the home of the iconic oceanfront Sutro Baths.

Built in 1894, Sutro Baths was a glass-roofed structure containing seven pools where the community socialised and enjoyed the natural healing salt waters of the Pacific Ocean. In 1966, the facility closed and later burnt down in June of that year.

Acting as a modern counterpart, Alchemy Springs will bring a communal bathhouse back to the city and be realised within a renovated masonry and timber warehouse built in 1919.

Architect Olle Lundberg and Lundberg Design are working in partnership with landscape architects Surface Design & Habitat Horticulture to create the new location. The designers are drawing inspiration from the Sutro Baths for the new bathhouse’s design.

Industry figure and consultant Mia Kyricos is also acting as an advisor on the project.

Alchemy Springs will incorporate a modern biophilic design to bring the outdoors indoors and provide a psychological and physical healing space to unplug and immerse in nature.

Plans include 16,000sq ft of open indoor-outdoor space, complete with multiple therapeutic baths including moon, mineral, massage and sun baths, as well as a salt cave, herbal steamroom, treatment rooms, an elixir lounge, café and retail boutique.

The guest journey is being curated so that visitors are immersed in a journey of the senses as they experience nature’s healing elements alongside bathing amenities inspired by the ancient alchemic elements of water, fire, air and earth.

“We’re incredibly excited to take this next step in sharing Alchemy Springs with the public,” said Rodney Fong, fourth-generation San Franciscan and small business owner.

“Community is at the forefront of the project, where we aim to provide an inclusive and accessible oasis that encourages social, collective wellness in San Francisco.

“Bathhouses are the perfect urban remedy for the rise in stress, technology overload and the decline of human interaction and access to nature.

“We welcome Alchemy Springs as an exciting new business, one that we believe will build a cultural movement that will have ripple effects well beyond our city.”

The project is raising funds through Small Change, an online real estate crowdfunding platform that provides an opportunity for anyone over 18 to invest, giving the general public an opportunity to own part of the company alongside accredited investors and to take part in this community building project for a manageable cost.

The ultimate vision is that Alchemy Springs becomes a public bathing facility that caters to members, drop-in guests and city tourists alike and unites everyone – of every economic status, race and gender – around the spirit of wellness and community.
Sutro Baths in the present day Credit: Shutterstock/Elizabeth Iris
RELATED STORIES
Mia Kyricos to receive 2023 Cornell Hospitality Innovator of the Industry Award


Industry thought leader and consultant Mia Kyricos has been recognised for her contributions to hospitality and wellness with The Cornell Hospitality Innovator Award.
Alchemy Group breaks ground on bathing oasis designed to revive San Francisco’s bathhouse culture


Alchemy Springs, an upcoming social spa project in San Francisco’s Lower Nob Hill neighbourhood, has broken ground on its nature-centric bathing area.
The pandemic is serving as a catalyst for wellness and wellbeing, Mia Kyricos tells StarrCast


Lisa Starr, principal of Wynne Business and 35-year spa and wellness industry veteran, has launched the StarrCast podcast, interviewing wellness professionals about their career path.
FEATURE: Insight: Hindsight 2020


Mia Kyricos looks at the harsh lessons that spas can learn from the last year
MORE NEWS
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speakers for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Therme creating ‘natural-healing urban oasis’ in South Korea, eyes further locations in Asia and US
Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea.
Prime IV Hydration & Wellness unveils Nashville location amid plans for 97 new franchise spas this year
Nutrient vitamin IV therapy franchise, Prime IV Hydration & Wellness, is accelerating its expansion across the US, having recently launched its third location in Nashville's Green Hills area.
Third Space is on a roll with the second of three 2024 club launches
Third Space is celebrating the launch of its 11th club in London at the historic Battersea Power Station development.
SwellSpa taps AI to deliver nature-based sound therapy for spa treatment rooms
Sound wellness company Swell has launched AI-generated music solutions for spas and hotels, scientifically proven to improve wellbeing.
+ More news   
 
FEATURED SUPPLIERS

Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS