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NEWS
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
POSTED 22 Sep 2021 . BY Megan Whitby
The ultimate vision for Alchemy Springs is to create a grand public bathing facility that unites everyone to come together in the spirit of wellness and community Credit: Shutterstock/Natalia Burnina
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.

With a target opening of Q3 2024, Alchemy Springs is set to pay homage to San Francisco's history as the home of the iconic oceanfront Sutro Baths.

Built in 1894, Sutro Baths was a glass-roofed structure containing seven pools where the community socialised and enjoyed the natural healing salt waters of the Pacific Ocean. In 1966, the facility closed and later burnt down in June of that year.

Acting as a modern counterpart, Alchemy Springs will bring a communal bathhouse back to the city and be realised within a renovated masonry and timber warehouse built in 1919.

Architect Olle Lundberg and Lundberg Design are working in partnership with landscape architects Surface Design & Habitat Horticulture to create the new location. The designers are drawing inspiration from the Sutro Baths for the new bathhouse’s design.

Industry figure and consultant Mia Kyricos is also acting as an advisor on the project.

Alchemy Springs will incorporate a modern biophilic design to bring the outdoors indoors and provide a psychological and physical healing space to unplug and immerse in nature.

Plans include 16,000sq ft of open indoor-outdoor space, complete with multiple therapeutic baths including moon, mineral, massage and sun baths, as well as a salt cave, herbal steamroom, treatment rooms, an elixir lounge, café and retail boutique.

The guest journey is being curated so that visitors are immersed in a journey of the senses as they experience nature’s healing elements alongside bathing amenities inspired by the ancient alchemic elements of water, fire, air and earth.

“We’re incredibly excited to take this next step in sharing Alchemy Springs with the public,” said Rodney Fong, fourth-generation San Franciscan and small business owner.

“Community is at the forefront of the project, where we aim to provide an inclusive and accessible oasis that encourages social, collective wellness in San Francisco.

“Bathhouses are the perfect urban remedy for the rise in stress, technology overload and the decline of human interaction and access to nature.

“We welcome Alchemy Springs as an exciting new business, one that we believe will build a cultural movement that will have ripple effects well beyond our city.”

The project is raising funds through Small Change, an online real estate crowdfunding platform that provides an opportunity for anyone over 18 to invest, giving the general public an opportunity to own part of the company alongside accredited investors and to take part in this community building project for a manageable cost.

The ultimate vision is that Alchemy Springs becomes a public bathing facility that caters to members, drop-in guests and city tourists alike and unites everyone – of every economic status, race and gender – around the spirit of wellness and community.
Sutro Baths in the present day Credit: Shutterstock/Elizabeth Iris
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NEWS
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
POSTED 22 Sep 2021 . BY Megan Whitby
The ultimate vision for Alchemy Springs is to create a grand public bathing facility that unites everyone to come together in the spirit of wellness and community Credit: Shutterstock/Natalia Burnina
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.

With a target opening of Q3 2024, Alchemy Springs is set to pay homage to San Francisco's history as the home of the iconic oceanfront Sutro Baths.

Built in 1894, Sutro Baths was a glass-roofed structure containing seven pools where the community socialised and enjoyed the natural healing salt waters of the Pacific Ocean. In 1966, the facility closed and later burnt down in June of that year.

Acting as a modern counterpart, Alchemy Springs will bring a communal bathhouse back to the city and be realised within a renovated masonry and timber warehouse built in 1919.

Architect Olle Lundberg and Lundberg Design are working in partnership with landscape architects Surface Design & Habitat Horticulture to create the new location. The designers are drawing inspiration from the Sutro Baths for the new bathhouse’s design.

Industry figure and consultant Mia Kyricos is also acting as an advisor on the project.

Alchemy Springs will incorporate a modern biophilic design to bring the outdoors indoors and provide a psychological and physical healing space to unplug and immerse in nature.

Plans include 16,000sq ft of open indoor-outdoor space, complete with multiple therapeutic baths including moon, mineral, massage and sun baths, as well as a salt cave, herbal steamroom, treatment rooms, an elixir lounge, café and retail boutique.

The guest journey is being curated so that visitors are immersed in a journey of the senses as they experience nature’s healing elements alongside bathing amenities inspired by the ancient alchemic elements of water, fire, air and earth.

“We’re incredibly excited to take this next step in sharing Alchemy Springs with the public,” said Rodney Fong, fourth-generation San Franciscan and small business owner.

“Community is at the forefront of the project, where we aim to provide an inclusive and accessible oasis that encourages social, collective wellness in San Francisco.

“Bathhouses are the perfect urban remedy for the rise in stress, technology overload and the decline of human interaction and access to nature.

“We welcome Alchemy Springs as an exciting new business, one that we believe will build a cultural movement that will have ripple effects well beyond our city.”

The project is raising funds through Small Change, an online real estate crowdfunding platform that provides an opportunity for anyone over 18 to invest, giving the general public an opportunity to own part of the company alongside accredited investors and to take part in this community building project for a manageable cost.

The ultimate vision is that Alchemy Springs becomes a public bathing facility that caters to members, drop-in guests and city tourists alike and unites everyone – of every economic status, race and gender – around the spirit of wellness and community.
Sutro Baths in the present day Credit: Shutterstock/Elizabeth Iris
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Mia Kyricos looks at the harsh lessons that spas can learn from the last year
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Gurney’s Montauk announces completion of US$20m spa renovation
Gurney’s Montauk Resort in Long Island, US, has relaunched its Seawater Spa following a US$20m top-to-toe refresh focused on holistic wellness, innovation and sustainability.
Mandarin Oriental to bolster London portfolio with new hotel and spa
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The Massage Company to debut in Scotland with 10 locations
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Hyatt is piloting private gyms that can be rented by the hour
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Urb’n Nature is known for supporting healthy, radiant and supple skin through its eco- conscious cruelty-free spa products – free from silicone, microplastics, synthetic preservatives and fragrances. [more...]

How can snow therapy enhance fitness and wellness experiences?
Incorporating a SnowRoom into your spa or fitness studio is a tried and tested business decision which will not only provide a wealth of health benefits for guests but also leave them speechless after experiencing an unforgettable wellness experience. [more...]
+ More featured suppliers  
COMPANY PROFILES
Universal Companies

The ultimate spa and wellness resource, Universal Companies is an international distributor of produ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti Customer Spotlight | EverySkin
The software trusted by the best salons, spas, medspas and fitness studios. #gozenoti Find out more...
+ More videos  

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Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

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Rimini Exhibition Center, Rimini, Italy
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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