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NEWS
Australia hosts group massage event
POSTED 11 May 2010 . BY Sarah Todd
The Australian government state agency Tourism Victoria has highlighted the area's wellness offering by breaking the world record for the largest simultaneous massage.

The Massage en Masse took place on 30 March at Lavandula Lavender Farm in the town of Daylesford, which has an abundance of natural springs. In total, 263 qualified therapists and 263 volunteer 'massagees' took part in the event, eventually breaking the previous record - of 167 simultaneous massages, set in 2009 in Washington DC, US - by 26.

Chris Sheedy, adjudicator for Guinness World Records, said: "I've seen a lot of wonderful events, but during the past decade I've never seen such a beautiful record attempt."

Tourism Victoria's Don Richter added: "Now Daylesford is in the history books, its therapeutic credentials will be showcased around the world." Details: tourismvictoria.com, guinnessworldrecords.com

MORE NEWS
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
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Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

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Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
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COMPANY PROFILES
JK Group UK & Ireland Plc

A wholly owned UK and Ireland subsidiary of JK Group in Germany with an established heritage of 30+ [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Australia hosts group massage event
POSTED 11 May 2010 . BY Sarah Todd
The Australian government state agency Tourism Victoria has highlighted the area's wellness offering by breaking the world record for the largest simultaneous massage.

The Massage en Masse took place on 30 March at Lavandula Lavender Farm in the town of Daylesford, which has an abundance of natural springs. In total, 263 qualified therapists and 263 volunteer 'massagees' took part in the event, eventually breaking the previous record - of 167 simultaneous massages, set in 2009 in Washington DC, US - by 26.

Chris Sheedy, adjudicator for Guinness World Records, said: "I've seen a lot of wonderful events, but during the past decade I've never seen such a beautiful record attempt."

Tourism Victoria's Don Richter added: "Now Daylesford is in the history books, its therapeutic credentials will be showcased around the world." Details: tourismvictoria.com, guinnessworldrecords.com

MORE NEWS
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
JK Group UK & Ireland Plc

A wholly owned UK and Ireland subsidiary of JK Group in Germany with an established heritage of 30+ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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