Hotel Crescent Court in Dallas, Texas, has named Branden Fein as the new director of its 22,000sq ft luxury spa and fitness centre.

In his new role, Fein will oversee the day to day operation of the spa, and will manage more than 50 members of staff.

In addition, he will be responsible for The Spa's overall wellness offering and will expand the existing treatment menu by developing new treatments and one-of-a-kind experiences.

Fein joins the company with a wealth of experience gleaned over a decade-long career in the spa industry, including a stint as the director of Spa, Salon and Fitness at Pinehurst Resort & Country Club in North Carolina.

He has also held various executive positions at Mokara Spas at Omni Hotels and Resorts and has served as the operations manager for the Halcyon Days Salon and Spa at Saks Fifth Avenue in San Antonio.

"It is a pleasure to join the Hotel Crescent Court team. I have long admired this iconic property and I look forward to elevating the level of service and expanding the unique offerings for our members and guests," said Fein.

"Following The Spa's recent multi-million dollar re-imagination, it's crucial to have the right person at the helm, as The Spa is an important cornerstone of our hotel," added Andrew Davidson, general manager of Hotel Crescent Court. "Branden understands the complexity of the marketplace and can clearly navigate the competitive landscape. We are confident his passion and luxury spa familiarity will allow him to take The Spa to new heights."