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NEWS
British Cycling’s HSBC partnership ‘closely aligned’ to government sport strategy
POSTED 19 Sep 2016 . BY Matthew Campelli
The partnership will fund a number of grassroots mass participation events across the country
British Cycling will establish a number of participation programmes linked to the government sport strategy after winning investment from HSBC UK.

The global banking organisation has signed an eight-year agreement to be the national governing body’s lead partner, starting on 1 January 2017.

HSBC will work with British Cycling to encourage participation at grassroots level, and the partnership is “closely aligned” to Sporting Future, which emphasises the importance to taking part for physical and mental wellbeing, individual development, social development and economic development.

The pair are working on events and programmes, including several mass participation events to “get millions of people on their bikes. They are also organising major cycling events and further elite-level projects.

Ian Drake, chief executive of British Cycling, said he wanted the organisations to “help transform an increasingly inactive and unhealthy nation through cycling”.

“I hope this partnership will help grow the sport further at all levels – increasing participation in the sport and nurturing the next generation of talent,” added sports minister Tracey Crouch, who unveiled Sporting Future in December last year.
RELATED STORIES
  ‘Smart investment and better infrastructure’ can future-proof the success of cycling, says NGB


British Cycling will lobby for “smart investment and better infrastructure” in a bid to capitalise on Team GB’s exceptional performance at Rio 2016.
  British Cycling facilities investment hits £10m


British Cycling has ploughed £10m (US$13.3m, €11.8m) of Sport England money into the development of purpose-built cycling facilities over the last seven years. The national governing body’s (NGB) outlay attracted a further £60m (US$79.7m, €71.1m) investment from partner organisations, which has helped fund the building of 24 facilities and the improvement work for seven other venues.
  Opening up more paths to cycling will aid government sport strategy, says NGB


British Cycling has called upon the government to explore the possibility of opening up more public paths to cyclists to boost participation and help deliver on sport strategy outcomes.
  More facilities would improve British cycling, says Rowsell-Shand


An increase in the number of indoor velodromes and outdoor road circuits would give British cycling the platform to improve further according to Joanna Rowsell-Shand.
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Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
British Cycling’s HSBC partnership ‘closely aligned’ to government sport strategy
POSTED 19 Sep 2016 . BY Matthew Campelli
The partnership will fund a number of grassroots mass participation events across the country
British Cycling will establish a number of participation programmes linked to the government sport strategy after winning investment from HSBC UK.

The global banking organisation has signed an eight-year agreement to be the national governing body’s lead partner, starting on 1 January 2017.

HSBC will work with British Cycling to encourage participation at grassroots level, and the partnership is “closely aligned” to Sporting Future, which emphasises the importance to taking part for physical and mental wellbeing, individual development, social development and economic development.

The pair are working on events and programmes, including several mass participation events to “get millions of people on their bikes. They are also organising major cycling events and further elite-level projects.

Ian Drake, chief executive of British Cycling, said he wanted the organisations to “help transform an increasingly inactive and unhealthy nation through cycling”.

“I hope this partnership will help grow the sport further at all levels – increasing participation in the sport and nurturing the next generation of talent,” added sports minister Tracey Crouch, who unveiled Sporting Future in December last year.
RELATED STORIES
‘Smart investment and better infrastructure’ can future-proof the success of cycling, says NGB


British Cycling will lobby for “smart investment and better infrastructure” in a bid to capitalise on Team GB’s exceptional performance at Rio 2016.
British Cycling facilities investment hits £10m


British Cycling has ploughed £10m (US$13.3m, €11.8m) of Sport England money into the development of purpose-built cycling facilities over the last seven years. The national governing body’s (NGB) outlay attracted a further £60m (US$79.7m, €71.1m) investment from partner organisations, which has helped fund the building of 24 facilities and the improvement work for seven other venues.
Opening up more paths to cycling will aid government sport strategy, says NGB


British Cycling has called upon the government to explore the possibility of opening up more public paths to cyclists to boost participation and help deliver on sport strategy outcomes.
More facilities would improve British cycling, says Rowsell-Shand


An increase in the number of indoor velodromes and outdoor road circuits would give British cycling the platform to improve further according to Joanna Rowsell-Shand.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS