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NEWS
British Museum turns to Minecraft in attempt to lure new audience
POSTED 29 Sep 2014 . BY Tom Anstey
The British museum wants Minecraft users to rebuild the entire institution in-game
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”
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News   Products   Magazine   Subscribe
NEWS
British Museum turns to Minecraft in attempt to lure new audience
POSTED 29 Sep 2014 . BY Tom Anstey
The British museum wants Minecraft users to rebuild the entire institution in-game
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”
RELATED STORIES
Revealed: How Minecraft can get more kids into museums and galleries


The online phenomenon known as Minecraft has been highlighted as a method of getting more children interested in museums and galleries.
MORE NEWS
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The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
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Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Why future-ready in-house laundry is the new luxury spa essential
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+ More featured suppliers  
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+ More diary  
 


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