Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
PROJECT PROFILE:

Chelsea FC Stadium Expansion
Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.

Location: London , United Kingdom

RELATED STORIES
  Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
  Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
  Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
  Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
MORE NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
+ More news   

FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Fenix Group, founded by Gianluca Cavalletti in Italy, launched Endospheres to revolutionise aestheti [more...]
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
RELATED STORIES
Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
MORE NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Fenix Group, founded by Gianluca Cavalletti in Italy, launched Endospheres to revolutionise aestheti [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS