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NEWS
Chester Zoo launches crowd sourcing project for heritage collection
POSTED 03 Sep 2014 . BY Tom Anstey
This image collected from 1941 shows the first elephants to arrive at the zoo Credit: Chester Zoo
With the upcoming debut of the BBC’s six-part period drama Our Zoo, starting today (3 September), Chester Zoo has created an interactive microsite to crowd source memories of the zoo throughout its 80-year history.

The show tells the true story of how zoo founder George Mottershead decided to start the establishment and the trials and tribulations he came up against while doing so.


A wide array of images have been collected by members of the public and staff over the last 80 years (image: Mirrorpix)

The microsite, created by Manchester-based digital agency CodeComputerlove – which also created the zoo’s award-winning smartphone app – includes an initial collection of anecdotes and pictures plotted on an interactive timeline, covering expansion works, royal visits and interesting interactions.

“With the new prime time BBC drama airing in autumn, based on the inspiring real-life story of our founder George Mottershead, we anticipate that there will be a lot of nostalgia around the zoo and a desire for people to share their own zoo stories from yesteryear,” said the zoo’s online marketing manager, Simon Hacking.

“So many people have connections with the zoo and have been part of its history, our website is the perfect vehicle to capture and showcase this.”


This image of Sir David Attenborough visiting the zoo in 1998 is part of the open source collection

The zoo is also planning to refurbish Oakfield House – a Victorian mansion used in the TV series – as a tourist attraction. Visitor demand is predicted to increase following the BBC’s drama, as well as a predicted boost in visitor numbers in general.

Chester Zoo MD Jamie Christon recently spoke to AM2, revealing the masterplan for the attraction’s second wave of expansion, which will follow the completion of the zoo’s Islands project in December this year. Islands will open to the public in May 2015.
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  'Our Zoo' TV show worth £30m in PR to Chester Zoo, says MD


Chester Zoo’s managing director Jamie Christon has said the hit BBC show, Our Zoo, has provided the equivalent of around £30m (US$48.1m, €38m) in free PR for the visitor attraction in the north of England.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Chester Zoo launches crowd sourcing project for heritage collection
POSTED 03 Sep 2014 . BY Tom Anstey
This image collected from 1941 shows the first elephants to arrive at the zoo Credit: Chester Zoo
With the upcoming debut of the BBC’s six-part period drama Our Zoo, starting today (3 September), Chester Zoo has created an interactive microsite to crowd source memories of the zoo throughout its 80-year history.

The show tells the true story of how zoo founder George Mottershead decided to start the establishment and the trials and tribulations he came up against while doing so.


A wide array of images have been collected by members of the public and staff over the last 80 years (image: Mirrorpix)

The microsite, created by Manchester-based digital agency CodeComputerlove – which also created the zoo’s award-winning smartphone app – includes an initial collection of anecdotes and pictures plotted on an interactive timeline, covering expansion works, royal visits and interesting interactions.

“With the new prime time BBC drama airing in autumn, based on the inspiring real-life story of our founder George Mottershead, we anticipate that there will be a lot of nostalgia around the zoo and a desire for people to share their own zoo stories from yesteryear,” said the zoo’s online marketing manager, Simon Hacking.

“So many people have connections with the zoo and have been part of its history, our website is the perfect vehicle to capture and showcase this.”


This image of Sir David Attenborough visiting the zoo in 1998 is part of the open source collection

The zoo is also planning to refurbish Oakfield House – a Victorian mansion used in the TV series – as a tourist attraction. Visitor demand is predicted to increase following the BBC’s drama, as well as a predicted boost in visitor numbers in general.

Chester Zoo MD Jamie Christon recently spoke to AM2, revealing the masterplan for the attraction’s second wave of expansion, which will follow the completion of the zoo’s Islands project in December this year. Islands will open to the public in May 2015.
RELATED STORIES
'Our Zoo' TV show worth £30m in PR to Chester Zoo, says MD


Chester Zoo’s managing director Jamie Christon has said the hit BBC show, Our Zoo, has provided the equivalent of around £30m (US$48.1m, €38m) in free PR for the visitor attraction in the north of England.
MORE NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
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Spa Life International® Conventions are intimate, business-focussed events, created exclusively for senior spa and wellness professionals looking for a more targeted, cost- effective way of doing business. [more...]

Swissline’s face-saving summer solutions for oily, acne-prone skin
During the summer, hot and humid weather and pollution can activate excess sebum production, leading to clogged pores and acne. [more...]
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DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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