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NEWS
Disney value jumps US$2bn following Star Wars teaser release
POSTED 20 Apr 2015 . BY Tom Anstey
Star Wars Episode VII comes to cinemas December 2015 Credit: Disney
Disney’s share value has jumped US$2bn (€1.85bn, £1.33bn) following the release of the teaser trailer for upcoming movie Star Wars: The Force Awakens, promising huge value in the the IP’s relaunch and upcoming attractions.

The two-minute clip, which sent the internet into a spin last week with a glimpse of returning characters Han Solo and Chewbacca, was released to the public on 16 April as part of a four-day Star Wars celebration event taking place in Anaheim, California.

The trailer offers a throwback to the previous Star Wars films – with a Luke Skywalker monologue, shot of Darth Vader’s destroyed helmet, an army of Storm Troopers and a crashed Star Destroyer – also providing a first look at the new characters set to be part of the franchise.

Disney purchased production company Lucasfilm and the Star Wars brand in 2012 for US$4bn (€3.7bn, £2.7bn). Speaking in December, Disney CEO Bob Iger said that a raft of new attractions coming to Disney’s theme parks would be based on the new sequels and any subsequent spin-offs, not the older films in the George Lucas franchise. At the time, Disney temporarily halted development on the as-of-yet unannounced attractions so as to make them as close in detail to the new films as possible.

Following the trailer’s release, stock in Walt Disney went into overdrive, reaching a high of US$108.30 (€100.49, £72.35) a share – representing a near US$2bn jump in value. The film will be released on 18 December and is predicted to be a box-office smash.

Credit: Disney
The trailer includes iconic images from the previous Star Wars films Credit: Disney
RELATED STORIES
  Disney reveals new details about upcoming Star Wars attractions


Amidst continued speculation, Disney CEO Bob Iger, has revealed some details on how the Star Wars brand it purchased in 2012 for US$4bn (€3.2bn, £2.6bn) will fit into the company’s theme parks.
  Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
  Disney hints at Star Wars theme park rumours as it confirms 'far greater' presence at attractions


The rumour mill is strong with this one as reports that a Star Wars theme park could become a reality have been sent into hyperdrive after Disney CEO Bob Iger promised a “far greater Star Wars presence” in its theme parks, possibly to coincide with the December 2015 installment of the legendary Sci Fi franchise.
  UNESCO raises concerns about Irish heritage site being used for new Star Wars film


UNESCO has enquired about appropriate authorisation for the use of World Heritage site Skellig Michael as a film set for the latest instalment in the Star Wars franchise.
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NEWS
Disney value jumps US$2bn following Star Wars teaser release
POSTED 20 Apr 2015 . BY Tom Anstey
Star Wars Episode VII comes to cinemas December 2015 Credit: Disney
Disney’s share value has jumped US$2bn (€1.85bn, £1.33bn) following the release of the teaser trailer for upcoming movie Star Wars: The Force Awakens, promising huge value in the the IP’s relaunch and upcoming attractions.

The two-minute clip, which sent the internet into a spin last week with a glimpse of returning characters Han Solo and Chewbacca, was released to the public on 16 April as part of a four-day Star Wars celebration event taking place in Anaheim, California.

The trailer offers a throwback to the previous Star Wars films – with a Luke Skywalker monologue, shot of Darth Vader’s destroyed helmet, an army of Storm Troopers and a crashed Star Destroyer – also providing a first look at the new characters set to be part of the franchise.

Disney purchased production company Lucasfilm and the Star Wars brand in 2012 for US$4bn (€3.7bn, £2.7bn). Speaking in December, Disney CEO Bob Iger said that a raft of new attractions coming to Disney’s theme parks would be based on the new sequels and any subsequent spin-offs, not the older films in the George Lucas franchise. At the time, Disney temporarily halted development on the as-of-yet unannounced attractions so as to make them as close in detail to the new films as possible.

Following the trailer’s release, stock in Walt Disney went into overdrive, reaching a high of US$108.30 (€100.49, £72.35) a share – representing a near US$2bn jump in value. The film will be released on 18 December and is predicted to be a box-office smash.

Credit: Disney
The trailer includes iconic images from the previous Star Wars films Credit: Disney
RELATED STORIES
Disney reveals new details about upcoming Star Wars attractions


Amidst continued speculation, Disney CEO Bob Iger, has revealed some details on how the Star Wars brand it purchased in 2012 for US$4bn (€3.2bn, £2.6bn) will fit into the company’s theme parks.
Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
Disney hints at Star Wars theme park rumours as it confirms 'far greater' presence at attractions


The rumour mill is strong with this one as reports that a Star Wars theme park could become a reality have been sent into hyperdrive after Disney CEO Bob Iger promised a “far greater Star Wars presence” in its theme parks, possibly to coincide with the December 2015 installment of the legendary Sci Fi franchise.
UNESCO raises concerns about Irish heritage site being used for new Star Wars film


UNESCO has enquired about appropriate authorisation for the use of World Heritage site Skellig Michael as a film set for the latest instalment in the Star Wars franchise.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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