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NEWS
Green light for fairytale-themed accommodation at Alton Towers
POSTED 06 May 2014 . BY Jason Holland
An artist's vision of The Enchanted Village at Alton Towers
The UK’s Alton Towers Resort has been given planning approval to build new themed accommodation on site. Based around fairytales, development of The Enchanted Village will start later this year, with opening scheduled for spring 2015.

Located in woodland next to the Alton Towers Hotel, the “fairytale hideaway” will include 120 lodges and five luxury treehouses, as well as children’s play areas and a themed restaurant. Nichols Brown Webber will serve as the architect for the project.

Approval was granted by Staffordshire Moorlands Planning Committee, with some conditions placed such as the need to preserve various historical features of the Deer Park which sits alongside the site.

Mark Kerrigan, development director at Alton Towers Resort, said the new accommodation was aimed at further enhancing the Merlin Entertainments-operated park’s position as a short break destination.

The cost of the project was not revealed, but Kerrigan said the development represented a “significant capital investment”.

Plans for the lodge development were originally submitted in March 2014 – although a previous application was withdrawn in 2013.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Green light for fairytale-themed accommodation at Alton Towers
POSTED 06 May 2014 . BY Jason Holland
An artist's vision of The Enchanted Village at Alton Towers
The UK’s Alton Towers Resort has been given planning approval to build new themed accommodation on site. Based around fairytales, development of The Enchanted Village will start later this year, with opening scheduled for spring 2015.

Located in woodland next to the Alton Towers Hotel, the “fairytale hideaway” will include 120 lodges and five luxury treehouses, as well as children’s play areas and a themed restaurant. Nichols Brown Webber will serve as the architect for the project.

Approval was granted by Staffordshire Moorlands Planning Committee, with some conditions placed such as the need to preserve various historical features of the Deer Park which sits alongside the site.

Mark Kerrigan, development director at Alton Towers Resort, said the new accommodation was aimed at further enhancing the Merlin Entertainments-operated park’s position as a short break destination.

The cost of the project was not revealed, but Kerrigan said the development represented a “significant capital investment”.

Plans for the lodge development were originally submitted in March 2014 – although a previous application was withdrawn in 2013.
RELATED STORIES
MORE NEWS
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
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COMPANY PROFILES
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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Tel: +44 (0)1462 431385

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ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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