Corporate fitness sales specialist Gympass has signed an exclusive three-year deal with leisure operator Everyone Active.
The deal will see Gympass offer memberships to Everyone Active centres as a company-wide corporate benefit to its clients – which include companies such as Rolls Royce and Thames Water.
The memberships will be subsidised by the employers by 50 per cent or more.
According to partners, the deal is estimated to bring 10,000 new members to the 68 Everyone Active centres in the South East region.
“We’re excited about this deal which we are confident will deliver a considerable uplift in revenue from corporate memberships,” says Duncan Jefford, regional director for Everyone Active.
“Gympass is unique in the respect that all their marketing and attention is focused on the inactive employee, not the people who are already using a gym, so we have no concerns that working with them will negatively affect our existing membership.
"We’re extremely passionate about getting more inactive people into our centres and believe Gympass can positively impact the membership penetration rate.”
Eamon Lloyd, director, head of partnerships for UK at Gympass, added: “Working with Everyone Active and their huge portfolio of facilities is extremely exciting for Gympass.
“Our technology helps match employees with gyms, allowing us to promote our partners near their home as well as their workplace. Being able to choose from an additional 68 clubs, alongside our existing operator partnerships, is a huge boost to our corporate fitness offering.”
