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NEWS
Hard Rock Hotel to bring its iconic "rock star service" to London
POSTED 22 Feb 2019 . BY Andrew Manns
The design concept for The Hard Rock London was "derived from the deconstruction of music and fashion". Credit: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
RELATED STORIES
  London's Hard Rock Hotel on schedule for spring 2019 opening


One of the most anticipated additions to London's hotel market is on schedule to open its doors in spring 2019.
  Hard Rock Hotels launches in-room yoga with a musical twist


Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Hard Rock Hotel to bring its iconic "rock star service" to London
POSTED 22 Feb 2019 . BY Andrew Manns
The design concept for The Hard Rock London was "derived from the deconstruction of music and fashion". Credit: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
RELATED STORIES
London's Hard Rock Hotel on schedule for spring 2019 opening


One of the most anticipated additions to London's hotel market is on schedule to open its doors in spring 2019.
Hard Rock Hotels launches in-room yoga with a musical twist


Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
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Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

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Fenix Group srl

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+ More catalogues  

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

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Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS