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NEWS
Healthy travel: Singapore Airlines and Golden Door team up to curate inflight wellness programme
POSTED 13 Oct 2021 . BY Megan Whitby
The first content from the wellness partnership will launch aboard SQ37 from Los Angeles to Singapore – one of the world’s longest commercial flights – starting in January 2022 Credit: Shutterstock/Denis Belitsky

A healthier travel experience is no longer a luxury; it’s a necessity
– Kathy Van Ness
Singapore Airlines (SIA) has announced a new partnership with established US Californian health, wellness and destination spa resort Golden Door – the facility founded in 1958 by industry veteran Deborah Szekely.

Golden Door experts – including top chefs, nutritionists and personal trainers – have developed a broad range of wellbeing options to help SIA passengers achieve improved nutrition, sleep, relaxation and energy levels aboard direct flights that can extend to nearly 19 hours.

“Now more than ever, our customers are focused on maximising wellness in every aspect of their lives,” said Yeoh Phee Teik, senior vice president of customer experience for SIA.

“This partnership is instrumental in finding practical, effective ways to extend the principles and practice of wellbeing to air travel.”

SIA has a history of committing to enriching the wellbeing of its passengers onboard, having also previously partnered with wellness brand Como Shambhala, as well as US destination wellness brand Canyon Ranch.

According to Kathy Van Ness, general manager and chief operating officer at Golden Door: “A healthier travel experience is no longer a luxury; it’s a necessity.

“Bringing the Golden Door programme to a world-class airline like SIA will enable guests to arrive at their destination nurtured and refreshed."

Wellness at 36,000 feet
The first menus and content from the wellness partnership will launch aboard SQ37 from Los Angeles to Singapore – one of the world’s longest commercial flights – starting in January 2022.

The programme will be extended to additional SIA nonstop services from San Francisco and New York (JFK) to Singapore shortly thereafter.

The wellbeing options will focus on:

Nutrition and hydration
New wellness menus will build on Golden Door chef Greg Frey Jr.’s philosophy that healthy dining can still be satisfying. The partnership is developing a broad range of starters, main courses and desserts for SIA nonstops which will be available in addition to SIA’s existing line of dishes.

Chef Frey has also devised specially designed wellness-focused beverages to enhance hydration and promote a sense of relaxation and rejuvenation within the drier environment of an aircraft cabin.

Mindful movement
Golden Door trainers are developing a range of small-scale, inflight exercises and stretches that passengers can conduct at their seats – in all classes of service – to increase circulation, enhance flexibility, and enhance alertness prior to arriving at a new destination.

Sleep secrets
To help passengers achieve a better night’s sleep when flying, Golden Door practitioners are sharing a range of experience-based techniques and approaches to help travellers maximise both the amount and quality of their sleep aboard SIA’s ultra-long-haul flights.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Healthy travel: Singapore Airlines and Golden Door team up to curate inflight wellness programme
POSTED 13 Oct 2021 . BY Megan Whitby
The first content from the wellness partnership will launch aboard SQ37 from Los Angeles to Singapore – one of the world’s longest commercial flights – starting in January 2022 Credit: Shutterstock/Denis Belitsky
A healthier travel experience is no longer a luxury; it’s a necessity
– Kathy Van Ness
Singapore Airlines (SIA) has announced a new partnership with established US Californian health, wellness and destination spa resort Golden Door – the facility founded in 1958 by industry veteran Deborah Szekely.

Golden Door experts – including top chefs, nutritionists and personal trainers – have developed a broad range of wellbeing options to help SIA passengers achieve improved nutrition, sleep, relaxation and energy levels aboard direct flights that can extend to nearly 19 hours.

“Now more than ever, our customers are focused on maximising wellness in every aspect of their lives,” said Yeoh Phee Teik, senior vice president of customer experience for SIA.

“This partnership is instrumental in finding practical, effective ways to extend the principles and practice of wellbeing to air travel.”

SIA has a history of committing to enriching the wellbeing of its passengers onboard, having also previously partnered with wellness brand Como Shambhala, as well as US destination wellness brand Canyon Ranch.

According to Kathy Van Ness, general manager and chief operating officer at Golden Door: “A healthier travel experience is no longer a luxury; it’s a necessity.

“Bringing the Golden Door programme to a world-class airline like SIA will enable guests to arrive at their destination nurtured and refreshed."

Wellness at 36,000 feet
The first menus and content from the wellness partnership will launch aboard SQ37 from Los Angeles to Singapore – one of the world’s longest commercial flights – starting in January 2022.

The programme will be extended to additional SIA nonstop services from San Francisco and New York (JFK) to Singapore shortly thereafter.

The wellbeing options will focus on:

Nutrition and hydration
New wellness menus will build on Golden Door chef Greg Frey Jr.’s philosophy that healthy dining can still be satisfying. The partnership is developing a broad range of starters, main courses and desserts for SIA nonstops which will be available in addition to SIA’s existing line of dishes.

Chef Frey has also devised specially designed wellness-focused beverages to enhance hydration and promote a sense of relaxation and rejuvenation within the drier environment of an aircraft cabin.

Mindful movement
Golden Door trainers are developing a range of small-scale, inflight exercises and stretches that passengers can conduct at their seats – in all classes of service – to increase circulation, enhance flexibility, and enhance alertness prior to arriving at a new destination.

Sleep secrets
To help passengers achieve a better night’s sleep when flying, Golden Door practitioners are sharing a range of experience-based techniques and approaches to help travellers maximise both the amount and quality of their sleep aboard SIA’s ultra-long-haul flights.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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Golden Door joins Healing Hotels of the World


Iconic Californian health and wellness destination Golden Door is the latest location to join Healing Hotels of the World – a global consortium of holistic hotels, resorts and retreats.
Singapore Airlines partners with COMO for wellness cuisine


Singapore Airlines (SIA) has partnered with wellness brand COMO Shambhala to launch a menu of specially curated wellness dishes on selected SIA flights from September 2019. The wellness dishes are part of SIA and COMO Shambhala’s partnership aimed at enhancing customers’ holistic wellbeing and travel experience.
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Singapore Airlines partners with Canyon Ranch


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Fairmont Century Plaza’s 14,000sq ft spa opens to underpin hotel’s mission to become sanctuary for the health-conscious
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Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
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31 Oct - 03 Nov 2021

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Ojai Valley Inn & Spa, Ojai, United States
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

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